comprehensive website review & analysis

successHigh score
mediumMedium score
failedLow score
failedInfo only
SEO-Authority SEO-Authority
backlinks backlinks
accessibility accessibility
SEO-content SEO-content
technology technology
validity validity
usability usability
visitors visitors
performance performance
security security

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Generated on Tuesday, May 21st 2013 1:16 pm

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We located images with missing ALT attribute.
Number of images: 15
Missing alt tag: 9

List of images with missing ALT attributes:

  • /wp-content/themes/thesis_185/custom/images/Facebook_48x48.png
  • /wp-content/themes/thesis_185/custom/images/Twitter_48x48.png
  • /wp-content/themes/thesis_185/custom/images/google plus.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"#1 Seamless Gutters MA, Commercial & Residential Rain Gutter Installation in Massachusetts & Connecticut | Affordable & Reliable"

Length: 128 characters

Warning: The title is 128 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"ASG Seamless Gutters based in MA is a full service gutters company providing seamless gutters, industrial, commercial and residential gutters in Massachusetts and Connecticut areas. Get A Free Quote Today!"

Length: 205 characters

Warning: The description is 205 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can affect page ranking. (

Keywords Metatag

We have found 6 keywords:
  • seamless gutters ma
  • gutters ma
  • industrial gutters massachusetts
  • gutters company springfield
  • rain gutters ma
  • seamless box gutters massachusetts
    Length: 149 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

    Text to HTML Ratio

    The Text to HTML ratio is 22.39%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    seamless gutters2.06%1212---
    gutter installation1.03%61-1--
    asg seamless1.03%6-1---
    seamless gutter1.03%6--1--
    free estimate0.52%3--2--
    asg seamless gutters1.03%6-1---
    seamless gutter installation0.52%3--1--
    gutter protection system0.34%2-----
    rain gutter installation0.17%11----
    residential rain gutter0.17%11----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 1 <H1>
      • Are You Looking For The Reliable &amp; Affordable  Seamless Gutter Installation Company In Massachusetts or Connecticut? If So, Then Look No Further!
    • 8 <H2>
      • Call Us Today for a Free Estimate!
      •  A Comprehensive Approach…
      • EMPTY
      • A Look That Compliments Your Home…
      • Materials That Last A Lifetime!
      • Protection And Safety For Your Home
      • We Serve
      • Online Only Coupons
    • 1 <H3>
      • Get a Free Estimate Today!
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (


    Declared Language: None
    Language Attribute: en-US (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [63 errors, 8 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.


    A robots.txt file restricts access to your site by search engine robots that crawl the web. (

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (


    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

    W3C CSS Validation

    Status: FAILED [17 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    PR: 1 out of 10 (Poor)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (

    Indexed Pages

    Number of pages indexed by Google™: 18 (About)
    Number of pages indexed by Bing™: 2
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (

    Traffic Rank

    716,811th most visited website in the World Trend: up (-)
    73,209th most visited website in United States
    Traffic Rank is provided by Alexa

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 85% (High)
    RequestsHostsLoad timeHtmlImagesJavaScriptCSSFlashOtherPage Size
    78183.83s162.39 KB1.7 MB1.12 MB71.73 KB0 B32.44 KB3.07 MB
    Avoid bad requests
    The following requests are returning 404/410 responses. Either fix the broken links, or remove the references to the non-existent resources.
    Avoid a character set in the meta tag
    Avoid CSS @import
    Avoid landing page redirects
    Avoid long-running scripts
    Defer parsing of JavaScript
    520.9KiB of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.
    • (173.1KiB)
    • (86KiB)
    • (84.4KiB)
    • (76.8KiB)
    • (21.4KiB of inline JavaScript)
    • (21.4KiB of inline JavaScript)
    • (19.9KiB)
    • (12.7KiB)
    • (9.8KiB of inline JavaScript)
    • (3.2KiB of inline JavaScript)
    • (3.2KiB of inline JavaScript)
    • (2.4KiB of inline JavaScript)
    • (1.9KiB of inline JavaScript)
    • (1.6KiB)
    • (1.2KiB)
    • (927B)
    • (651B)
    • (245B)
    • (168B)
    Enable compression
    Compressing the following resources with gzip could reduce their transfer size by 152.5KiB (70% reduction).
    • Compressing could save 58.8KiB (64% reduction).
    • Compressing could save 38.2KiB (77% reduction).
    • Compressing could save 20.1KiB (71% reduction).
    • Compressing could save 12.2KiB (78% reduction).
    • Compressing could save 12.2KiB (85% reduction).
    • Compressing could save 4KiB (59% reduction).
    • Compressing could save 2.3KiB (72% reduction).
    • Compressing could save 1.6KiB (68% reduction).
    • Compressing could save 1.3KiB (65% reduction).
    • Compressing could save 966B (66% reduction).
    • Compressing could save 750B (64% reduction).
    Inline Small CSS
    Inline Small JavaScript
    Leverage browser caching
    The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources:
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (expiration not specified)
    • (8.7 minutes)
    • (30 minutes)
    • (60 minutes)
    • (4 hours)
    Minify CSS
    Minifying the following CSS resources could reduce their size by 16.7KiB (31% reduction).
    • Minifying could save 15KiB (31% reduction).
    • Minifying could save 1KiB (33% reduction).
    • Minifying could save 639B (31% reduction).
    Minify HTML
    Minifying the following HTML resources could reduce their size by 3KiB (11% reduction).
    • Minifying could save 3KiB (11% reduction).
    Minify JavaScript
    Minimize redirects
    Remove the following redirect chain if possible:
    Minimize request size
    Optimize images
    Optimizing the following images could reduce their size by 92.4KiB (19% reduction).
    • Losslessly compressing could save 47.9KiB (98% reduction).
    • Losslessly compressing could save 17.7KiB (9% reduction).
    • Losslessly compressing could save 13.5KiB (19% reduction).
    • Losslessly compressing could save 5KiB (48% reduction).
    • Losslessly compressing could save 4.1KiB (62% reduction).
    • Losslessly compressing could save 1.7KiB (38% reduction).
    • Losslessly compressing could save 982B (3% reduction).
    • Losslessly compressing could save 911B (2% reduction).
    • Losslessly compressing could save 661B (2% reduction).
    Optimize the order of styles and scripts
    The following inline script blocks were found in between an external CSS file and another resource. To allow parallel downloading, move the inline script before the external CSS file, or after the next resource.
    • Inline script block #1
    The following external CSS files were included after an external JavaScript file in To ensure CSS files are downloaded in parallel, always include external CSS before external JavaScript.
    Prefer asynchronous resources
    The following resources are loaded synchronously. Load them asynchronously to reduce blocking of page rendering.
    • loads synchronously.
    Put CSS in the document head
    Remove query strings from static resources
    Resources with a "?" in the URL are not cached by some proxy caching servers. Remove the query string and encode the parameters into the URL for the following resources:
    Serve resources from a consistent URL
    The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 26.2KiB.
    Serve scaled images
    The following images are resized in HTML or CSS. Serving scaled images could save 10.2KiB (60% reduction).
    • is resized in HTML or CSS from 48x48 to 30x30. Serving a scaled image could save 6.5KiB (60% reduction).
    • is resized in HTML or CSS from 48x48 to 30x30. Serving a scaled image could save 1.9KiB (60% reduction).
    • is resized in HTML or CSS from 48x48 to 30x30. Serving a scaled image could save 1.7KiB (60% reduction).
    Improve server response time
    Long web server response times delay page loading. Reduce your response times to make your page load faster.
    • (0.48 seconds)
    • (0.47 seconds)
    Specify a cache validator
    Specify a Vary: Accept-Encoding header
    The following publicly cacheable, compressible resources should have a "Vary: Accept-Encoding" header:
    Specify a character set
    Specify image dimensions
    Combine images into CSS sprites
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

    Safe Browsing

    Yes - This site is not currently listed as suspicious.
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Server Signature

    On, nginx PHP/5.3.24
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).