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Report for ato.gov.au

iwebchk

  • screenshot of ato.gov.au
  • Score:

    71.4%

    3.86
    Progress:
    100%
    Generated on Friday, April 8th 2016 6:47 am
    04/08/2016

Top Priorities

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Traffic Rank

visitors
7,865 most visited website in the World Trend: down (+1,536)
77 most visited website in AU Australia
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
AU Australia90.5%ato.auNot available.
IN India1.6%ato.inNot available.
US United States1.5%ato.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 11
Missing alt tag: 6

List of images with missing ALT attributes:

  • /uploadedImages/Content/Images/ATOtv_thumbnails/myTax-quicksmart.jpg?n=7559
  • /uploadedImages/Content/Images/ATOtv_thumbnails/deductionsright.jpg?n=2388
  • /uploadedImages/Content/Images/ATOtv_thumbnails/benefits-lodging-mytax.jpg?n=121
  • /uploadedImages/Content/Images/Banners/Primary/PC013-destATO-homepage-banner...122
  • /uploadedImages/Content/Images/Banners/Primary/PC013_destATO-Mobile-banner_j...216
  • /Analytics/ntpagetag.gif?js=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Home page | Australian Taxation Office"

Length: 38 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
No Description Found.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 11.37%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
tax5.86%72--10--
super2.28%28--6--
ato2.03%25--81-
business1.95%24--4--
online1.22%15--7--
how1.06%13--2--
pay1.06%13--1--
links0.98%12--6--
help0.98%12--2--
key0.90%11--10--
tax topics0.81%10--4--
tax professionals0.65%8--1--
toggle visibility0.57%7--7--
small business0.57%7--2--
tax return0.57%7--2--
see related links0.49%6-----
australian taxation office0.33%41----
key tax topics0.33%4--4--
tax topics a-z0.33%4-----
fringe benefits tax0.24%3-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 2 <H1>
    • ato
    • IMAGE of Australian Taxation Office logo [/uploadedImages/Content/ICT/_V...png]
  • 6 <H2>
    • Main navigation
    • Log in to an online service
    • ATO TV + IMAGE of atotv-logo.png [/uploadedImages/Content/Web_Ad...889]
    • Featured messages
    • Connect with us
    • Footer
  • 80 <H3>
    • Lodging your tax return
    • Income and deductions
    • Tax file number
    • Super
    • Your situation
    • Online Services
    • Key tax topics for individuals
    • Key links
    • Registration
    • Business activity statement
    • Online Services
    • Payments to the ATO
    • Key links
    • Small business
    • Key tax topics for business
    • Getting started
    • Your workers
    • Online Services
    • Gifts and fundraising
    • Statements and returns
    • Your organisation
    • Payments to ATO
    • Key links
    • Individuals Super
    • APRA-regulated funds
    • Super for employers
    • SuperStream
    • Online Services
    • Self-managed super funds
    • Key links
    • Key tax topics for Super
    • Prepare and lodge
    • Payment, interest and penalties
    • Dispute or object to a decision
    • Services and support
    • Your practice
    • Online Services
    • Key links
    • Key tax topics for Tax professionals
    • About Us
    • Research and statistics
    • Access, accountability and reporting
    • Careers
    • Online Services
    • Key links
    • Common actions
    • Login as
    • Small business newsroom
    • myTax eligibility
    • What are the individual tax rates?
    • How much tax do I withhold?
    • Check my super
    • Apply for a TFN
    • Apply for an ABN
    • Prepare an activity statement
    • How to pay
    • Employee or contractor
    • myTax the quick smart tax return
    • Get your deductions right
    • The benefits of lodging with myTax
    • 2017 Graduate Program
    • Small employers get ready now
    • ABN doesn’t equal contractor
    • Newsroom for everyone
    • About ATO
    • About ATO​Toggle visibility of this section
    • Related sites
    • Related sites​Toggle visibility of this section
    • Tools
    • Tools​Toggle visibility of this section
    • Using ato.gov.au
    • Using ato.gov.au​Toggle visibility of this section
    • Help for taxpayers
    • Help for taxpayers​Toggle visibility of this section
    • Law rulings and policy
    • Law rulings and policy​Toggle visibility of this section
    • Getting it right
    • Getting it right​Toggle visibility of this section
    • Our commitment to you
    • Copyright notice
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [32 errors, 9 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Data could not be obtained.
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 7 out of 10 (Outstanding)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 180.149.195.3 does not redirect to ato.gov.au.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.ato.gov.au and ato.gov.au resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 25% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
110135.05s152.66 KB635.07 KB2.49 MB761.28 KB0 B101.7 KB4.1 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
High
Leverage browser caching
High
Reduce server response time
None
Minify CSS
Medium
Minify HTML
None
Minify JavaScript
High
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
Medium
Prioritize visible content
Low

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
180.149.195.3
Server Location:
AU -, -

Name Server 1:
ns.ato.gov.au (180.149.192.164)
Name Server 2:
ns1g.ato.gov.au (180.149.192.165)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
www.ato.gov.au
Issuer:
Common Name (CN):
thawte SSL CA - G2
Oranization (O):
thawte, Inc.
Period of Validity
Begins On:
04/06/2016
Expires On:
04/13/2017
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=ato.gov.au)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Organization:
Australian Taxation Office
Handle:
GOVAU-MATH1043
Name:
Sharon Seckold
Email:
Visit whois.ausregistry.com.au for Web based WhoIs
Technical Contact:
Handle:
GOVAU-MATH1044
Name:
THE MANAGER
Email:
Visit whois.ausregistry.com.au for Web based WhoIs
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Microsoft-IIS/7.5 ASP.NET
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

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