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comprehensive website review & analysis

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Report for auto.economictimes.indiatimes.com

iwebchk

  • screenshot of auto.economictimes.indiatimes.com
  • Score:

    71.4%

    3.86
    Progress:
    100%
    Generated on Sunday, July 17th 2016 9:01 am
    07/17/2016

Top Priorities

list
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Traffic Rank

visitors
130 most visited website in the World Trend: up (-17)
11 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IN India82.0%auto.inNot available.
US United States6.4%auto.usNot available.
PK Pakistan1.1%auto.pkNot available.
AE United Arab Emirates0.9%auto.aeNot available.
BD Bangladesh0.9%auto.bdNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 77
Missing alt tag: 20

List of images with missing ALT attributes:

  • http://b2bstatic.iimg.in/Themes/Release/images/responsive/news-auto-default.jpg (15 locations)
  • http://b2bimages.iimg.in/files/rsz/crop_300x191/Themes/Release/images/respon...jpg (3 locations)
  • http://b2bstatic.iimg.in/Themes/Release/images/responsive/auto-logo-footer.png
  • http://b.scorecardresearch.com/p?c1=2&c2=6036484&cv=2.0&cj=1
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Auto News | Latest Automobiles & Auto Industry Information and Updates: ET Auto"

Length: 79 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"ETAuto.com brings latest auto news, views and updates. Get automobile news & automotive industry news from all top sources for the Indian Auto industry."

Length: 152 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 7 keywords:
  • auto news
  • automobiles
  • auto industry news
  • autmobile news
  • automotive
  • automobile industry
  • automotive industry in India
Length: 121 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 11.90%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
india1.61%36--149-
auto1.48%3332162-
more1.16%26--2--
etauto1.03%23-1-5-
sales0.90%20--113-
how0.72%16--56-
industry0.67%151231-
vehicles0.67%15--65-
new0.67%15--62-
20160.63%14--52-
people talking0.36%8-----
auto sales0.31%7--4--
sales analysis0.22%5--3--
complete auto0.22%5--3--
two wheelers0.22%5--1--
auto sales analysis0.22%5--3--
complete auto sales0.22%5--3--
join volvo cars0.18%4--3--
cheap fuel pilfered0.18%4--2--
better meet changing0.18%4-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 35 <H2>
    • This is how Maruti Suzuki is moving beyond its traditional small car brand image in India
    • Can Tiago turn around Tata Motors’ under performance?
    • Nitin Gadkari visits Tesla Motors, offers to promote JV with Indian auto Inc for EVs
    • Cheap fuel pilfered from cars queue up Chennai lanes
    • JBM Auto forms JV with Poland's Solaris for electric buses
    • M&M vice president, sales quits; to join Volvo Cars as sales & marketing director
    • Hyundai to launch 2016 Elantra in India in September
    • Petrol price cut by Rs 2.25/litre, diesel by 42 paise/litre
    • Tata Motors plans to raise Rs 3,000 crore
    • 'Converting older vehicles into electric ones economically not viable'
    • Banks to take control of two units of Amtek Auto for defaulting on bond repayment
    • 'Manufacturing electric vehicles in India can mitigate cost'
    • Pick of The Month
    • Social Analytics
    • Policy
    • Industry
    • Passenger Vehicle
    • Two Wheelers
    • Auto Technology
    • AutoLogue
    • Auto TV
    • Autopreneur
    • Aftermarket
    • Tyres
    • Automotive
    • Auto Finance
    • Raw Material
    • Oil & Lubes
    • Interviews
    • Reports + IMAGE of etanalytics logo [http://b2bstatic.iimg.in/Theme...png]
    • Jobs
    • Slideshows
    • Twitter
    • Commercial Vehicle
    • Auto Components
  • 4 <H3>
    • Daily Newsletter
    • News ›
    • Features ›
    • Other B2B News Sites ›
  • 88 <H4>
    • Complete Auto Sales Analysis for Q1 FY16-17
    • This component maker ropes in its successful rivals to learn the tricks of the trade
    • Plan to scrap 28mn pre-2005 vehicles take a hit
    • 'Voluntary Vehicle Fleet Modernisation Plan' may reduce new car prices by 8-12%
    • Maruti Suzuki's sales fall, but PV segment stays upbeat in June
    • NGT calls for impounding diesel vehicles older than 10 years in Delhi-NCR
    • Govt pay hike unlikely to provide auto sales any big momentum
    • SC Diesel Ban: This is what carmakers are doing to tackle this problem
    • Nissan Motor India
    • Mahindra Bolero
    • Balkrishna Industries
    • Toyota Innova
    • Hyundai Motor India
    • DANA
    • Apollo Tyres
    • Renault India
    • Magna
    • TVS Apache
    • Mahindra XUV 500
    • Indian Motorcycle
    • Govt, opposition must join hands for GST breakthrough: Assocham
    • GST can lower cost of logistics industry by 20%: Report
    • Maharashtra govt demands Rs 14k cr over possible revenue loss due to GST
    • RBI likely to avoid any rate cut in August: Kotak Institutional Equities
    • TVS Motor offers Rs 1 crore to Lord Venkateswara temple
    • Who'll pay compensation in road accident? Registered owner or user of a vehicle
    • This is how Maruti Suzuki is moving beyond its traditional small car brand image in India
    • Here's how you can become an exemplary team leader
    • Top 10 selling cars in June 2016: First time in many years Maruti confined to top two slots
    • Can Tiago turn around Tata Motors’ under performance?
    • Tesla working on Autopilot radar changes after crash
    • Cristiano Ronaldo buys Buggati Veyron to celebrate Euro 2016 win
    • Ducati Panigale 959 deliveries to start in India from next month
    • Hero MotoCorp reveals its plans to counter Honda 2Wheelers
    • Stage set for 2-wheeler MRF Rally of Coimbatore 2016 leg
    • Bikers modifying their motorcycles with extra exhaust pipes leading to noise pollution
    • Chinese checker: Honda's rare earth metal innovation is a game changer
    • Mazda launches vehicle dynamics control technologies
    • JLR demonstrates all terrain self driving technology
    • Trak N Tell to focus more on individual car owners
    • Implications of new accounting standards for Indian auto companies
    • Brexit and its impact on Indian Automotive sector
    • Five values that can make Indian automotive manufacturing world class
    • How startup EM3 Agri Services is tackling farmer's distress in India
    • Sastra Robotics - building robots for humans with one limb, a sensory organ
    • Meet the Google Alum Shaping Future of GM's Car-Sharing Brand Maven
    • MV Agusta India opens showroom in Ahmedabad; delivers 8 vehicles on first day
    • Now, radio taxis can ply from Ghaziabad
    • Lohia Auto Industries opens one of the largest EVs dealership in Andhra Pradesh
    • Muthoot Capital Services to enter car loan market
    • F1's sole tyre supplier Pirelli wants pre-season testing in Middle East next Feb
    • Michelin heads to Germany for GoPro Motorrad Grand Prix
    • Tyre industry set to import more rubber to meet demand
    • Domestic tyre demand to report 6-7 percent volume growth over next 3 yrs: ICRA
    • JCB India showcases its ‘Made-in-India’ range of material handling product
    • New Holland Agriculture partners “grow it up” by Microsoft
    • John Deere releases new software in US for easy farm info access by growers
    • How startup EM3 Agri Services is tackling farmer's distress in India
    • Volkswagen managers may face calls to return their bonuses
    • Tata Motors to raise Rs 400 crore
    • M&M to raise Rs 5,000 crore
    • German carmakers' shares zoom ahead on Frankfurt stock exchange
    • China, EU to set up mechanism to fight steel overcapacity
    • US challenges China export duties on nine raw materials
    • Global production of natural rubber declines slightly in H1 2016
    • Tata Steel in talks for JV with Thyssenkrupp in Europe
    • Cheap fuel pilfered from cars queue up Chennai lanes
    • Petrol price cut by Rs 2.25/litre, diesel by 42 paise/litre
    • Dharmendra Pradhan promises greater ease in doing business with India
    • CNG firms plan service centres in Kochi
    • Senior Bajaj Auto executive dies in e-way crash
    • Complete Auto Sales Analysis for Q1 FY16-17
    • M&M vice president, sales quits; to join Volvo Cars as sales & marketing director
    • Renault-Nissan all set to pip M&M as third largest carmaker
    • This component maker ropes in its successful rivals to learn the tricks of the trade
    • Senior Bajaj Auto executive dies in e-way crash
    • SC Diesel Ban: This is what carmakers are doing to tackle this problem
    • Top 10 passenger vehicles in May; Innova Crysta outsells Creta
    • Complete Auto Sales Analysis for Q1 FY16-17
    • M&M vice president, sales quits; to join Volvo Cars as sales & marketing director
    • Ashok Leyland to set up bus assembly unit in Kenya; to invest Rs 70 cr
    • 1 mini bus can replace 35 private cars in Mumbai, says study
    • New Euro VI Antos for Mercedes-Benz's two plants in Stuttgart
    • Ghaziabad city buses get 6 months to switch to CNG, orders NGT
    • Henniges Automotive To Open First Manufacturing Plant In Poland
    • ZF demonstrates advanced partially automated driving functions
    • New technologies found at the 2nd National Workshop & Exhibition on FAME India
    • JBM Auto forms JV with Poland's Solaris for electric buses
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [43 errors, 23 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [103 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 19 years, 7 months, 25 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 1 year, 4 months, 3 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 96.7.41.163 does not redirect to auto.economictimes.indiatimes.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 66% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
108263.75s169.37 KB1.41 MB1.64 MB560.3 KB0 B104.21 KB3.87 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
High
Reduce server response time
None
Minify CSS
None
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
Low

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
96.7.41.154
Server Location:
US MASSACHUSETTS, Cambridge

Name Server 1:
a1-127.akam.net (193.108.91.127)
Name Server 2:
a13-64.akam.net (2.22.230.64)
Name Server 3:
a2-65.akam.net (95.100.174.65)
Name Server 4:
a26-66.akam.net (23.74.25.66)
Name Server 5:
a9-64.akam.net (184.85.248.64)
Name Server 6:
ns1.p07.dynect.net (208.78.70.7)
Name Server 7:
ns3.p07.dynect.net (208.78.71.7)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
a248.e.akamai.net
Issuer:
Common Name (CN):
Verizon Akamai SureServer CA G14-SHA2
Oranization (O):
Verizon Enterprise Solutions
Oranizational Unit (OU):
Cybertrust
Period of Validity
Begins On:
08/27/2015
Expires On:
08/27/2016
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=auto.economictimes.indiatimes.com)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There are 11 emails in plain text on the webpage:
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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