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comprehensive website review & analysis

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Report for bbc.co.uk

iwebchk

  • screenshot of bbc.co.uk
  • Score:

    75.9%

    4.04
    Progress:
    100%
    Generated on Friday, November 4th 2016 10:17 am
    11/04/2016

Top Priorities

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Traffic Rank

visitors
110 most visited website in the World Trend: up (-7)
7 most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
UK United Kingdom58.5%bbc.co.uk-
US United States10.4%bbc.usNot available.
CN China3.7%bbc.cnNot available.
JP Japan1.8%bbc.jpNot available.
IN India1.5%bbc.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 19
Missing alt tag: 19

List of images with missing ALT attributes:

  • //sa.bbc.co.uk/bbc/bbc/s?name=home.page&ml_name=webmodule&ml_ve...d=0
  • //ichef.bbci.co.uk/images/ic/160xn/p0306tt8.png
  • //ichef.bbci.co.uk/images/ic/160xn/p0306trm.png
  • //ichef.bbci.co.uk/images/ic/160xn/p0306tp8.png (2 locations)
  • //ichef.bbci.co.uk/images/ic/160xn/p0306tqc.png
  • //ichef.bbci.co.uk/images/ic/272x153/p04dyw5l.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04f46mc.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04df8zg.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04d9w8p.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04dyjc5.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04c3ljv.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04d9lcn.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04drry8.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04dr82n.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p04dz5jt.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p01h2ldv.jpg
  • //ichef.bbci.co.uk/images/ic/272x153/p029mx9m.jpg
  • //ssc.api.bbc.com/?c1=2&c2=19293874&ns_site=bbc&name=
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"BBC - Home"

Length: 10 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online"

Length: 143 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 7 keywords:
  • BBC
  • bbc.co.uk
  • bbc.com
  • Search
  • British Broadcasting Corporation
  • BBC iPlayer
  • BBCi
Length: 84 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 3.04%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
bbc6.58%44128--
radio2.84%19-11--
iplayer2.54%17--2--
watch1.79%12-----
mins1.49%10-----
listen1.49%10-----
20160.90%6--4--
live0.90%6--3--
video0.90%6--1--
three0.90%6-----
bbc radio1.35%9-----
iplayer radio1.05%7--1--
bbc three0.90%6-----
watch video0.75%5-----
bbc one0.75%5-----
bbc world service0.30%2-----
resigns over brexit0.15%1--1--
facebook live video0.15%1--1--
fights way into0.15%1--1--
phillips resigns over0.15%1--1--

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • BBC Homepage
  • 19 <H2>
    • Accessibility links
    • Welcome to the BBC
    • News headlines
    • Sport headlines
    • 3 things we love today
    • Help us make the BBC Homepage better
    • The BBC around the UK
    • Real-life stories
    • Lifestyle
    • Talked about TV
    • Entertainment news
    • Books and authors
    • How, what and why
    • This week in sport
    • Behind the headlines
    • BBC iPlayer TV picks
    • iPlayer Radio picks
    • The BBC around the UK
    • Explore the BBC
  • 48 <H3>
    • Tory MP Stephen Phillips resigns over Brexit
    • Millions duped by Facebook Live video
    • The baby names 'rich parents' are making trendy
    • PM 'confident' over Brexit case appeal
    • Iraqi army fights way into Mosul suburb
    • Eight jailed for Rotherham child abuse
    • Sportsday - latest news, gossip & debate. Live now.
    • Fifa takes action over Republic logo
    • Toure apologises for 'misunderstandings'
    • Can you spot the missing song lyrics?
    • Dave the 'biggest ever' earthworm wows scientists
    • 10 very weird moments from the FA Cup
    • Ukraine pilot: Jamie Oliver got me through Russian prison
    • Why road campaigner pretended students died
    • Bus lane fine for man taking dying wife to hospital
    • Martin Lewis: How to save £100s on your energy bills
    • Energy-rich recipes made to keep you feeling full
    • How to get the exact same trainers for less
    • The moment this man left viewers 'emotional wrecks'
    • Michael Buble (yes that's him!) surprises fans with disguise
    • Apprentice Honest Subtitles: 'I'm like Bob the Builder'
    • Rare handwritten Harry Potter book could fetch £500k
    • Fight breaks out on Oscar-winning director's film set
    • Who is Meghan Markle, Prince Harry's rumoured girlfriend?
    • Dictionary reveals its word of the year
    • Banned books censors didn't want you to read
    • David Nicholls: My 'desert island' books
    • Why #enemiesofthepeople is trending on Twitter
    • What is this strange green light spotted over Japan?
    • Why are the US party symbols an elephant and a donkey?
    • Mourinho questions players' commitment
    • Ex-Mercedes boss 'could work with Bernie Ecclestone'
    • Forest Green stadium to be made entirely of wood
    • No alcohol, no idiots, no duels: 10 US election oddities
    • What has happened to North Korea's first lady?
    • Who is the woman behind the Brexit case?
    • The Apprentice: Honest Subtitles
    • The Apprentice
    • Asian Provocateur
    • Buble at the BBC
    • The Choir: Gareth's Best in Britain
    • Class
    • The Fair Intellectual Club
    • 5 live Formula 1
    • Butterfly Mind
    • Assignment
    • Jules Verne's Volcano
    • Afternoon Drama
  • 12 <H4>
    • Series 12: Cycling Crowdfunding
    • Series 12: Episode 5 Cycling Crowdfunding
    • Mum's American Dream: Episode 4 Cousin Krishna ...
    • 03/11/2016
    • Episode 1
    • Series 1: For Tonight We Might Die
    • Episode 1: An Encounter with Mr Newton
    • 03/11/2016: Ross Brawn
    • 03/11/2016
    • 03/11/2016 GMT: The Last Days of the Calais Jungle
    • 14/04/2011
    • 05/11/2014: Desecration
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en-GB (English)
Language Attribute: en-GB (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [88 errors, 41 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Chartbeat analytics icon Chartbeat™ Real Time Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://bbc.co.uk/favicon.ico
size: 32px  by  32px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [33 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 20 years, 3 months, 5 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 9 years, 1 month, 6 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 212.58.244.23 does not redirect to bbc.co.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.bbc.co.uk and bbc.co.uk resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 0% (Low)
Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
BBC
Server IP:
212.58.246.78
Server Location:
GB ENGLAND, London

Name Server 1:
ns3.bbc.co.uk (156.154.66.17)
Name Server 2:
ns3.bbc.net.uk (156.154.64.17)
Name Server 3:
ns4.bbc.co.uk (156.154.67.17)
Name Server 4:
ns4.bbc.net.uk (156.154.65.17)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.bbc.co.uk
Issuer:
Common Name (CN):
GlobalSign Organization Validation CA - SHA256 - G2
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
03/14/2016
Expires On:
03/15/2017
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=bbc.co.uk)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Organization:
British Broadcasting Corporation
Type:
UK Corporation by Royal Charter
Address:
British Broadcasting Corporation, Broadcasting House, Portland Place, London, W1A 1AA, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 12-Jun-2014
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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