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Report for bfonics.com

iwebchk

  • screenshot of bfonics.com
  • Score:

    58.9%

    3.36
    Progress:
    100%
    Generated on Friday, July 22nd 2016 12:44 am
    07/22/2016

Top Priorities

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Traffic Rank

visitors
1,681,815 most visited website in the World Trend: up (-457,569)
160,045 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IN India74.7%bfonics.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 13
Missing alt tag: 10

List of images with missing ALT attributes:

  • images/learnmore.png (4 locations)
  • ./images/The-Hindu-Logo1.png
  • ./images/2.png
  • ./images/3.png
  • ./images/4.png
  • ./images/5.png
  • ./images/1.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Proximity marketing,customer engagement and digital content delivery."

Length: 69 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"bfonics is a location services and proximity marketing platform which focuses on ibeacon and Wi-Fi technologies for customer engagements in retail and in-store."

Length: 160 characters

Warning: We have found 2 Description Meta Tags. Only the first description will be utilized by search engines.

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 22 keywords:
  • Beacon
  • ibeacon
  • mobile app context
  • internet of things
  • nearables
  • microlocation
  • indoor positioning
  • bluetooth low energy
  • retail analytics
  • contextual computing
  • bluetooth low energy
  • retail analytics
  • contextual computing
  • customer engagement
  • bfonics digital content
  • digital content
  • bfonics for advertising
  • bfonics for marketing
  • bfonics beacon technology
  • bfonics smart beacons
  • bfonics about us
    Length: 399 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 9.04%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    beacons3.83%14--5--
    bfonics1.64%6-13--
    marketing1.37%5113--
    content1.37%51-4--
    platform1.37%5-12--
    wifi1.37%5--5--
    customers1.37%5--4--
    work1.37%5--21-
    get1.09%4--4--
    other1.09%4--4--
    proximity marketing0.82%3111--
    real time0.82%3--3--
    wifi beacons0.82%3--3--
    content delivery0.55%21-1--
    digital content0.55%21-1--
    digital content delivery0.55%21-1--
    real time content0.55%2--2--
    how beacons work0.55%2-----
    platform which focuses0.27%1-1---
    proximity marketing platform0.27%1-1---
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 8 <H1>
      • Get started with our WiFi Beacons,
      • Real time content
      • Get started with our WiFi Beacons,
      • Real Time Content
      • Craft game changing mobile marketing
      • Smart WiFi Solution
      • Citizen centric engagement,
      • Made Possible Through Beacons
    • 4 <H2>
      • Who We Are
      • Contact Us
      • iBeacon is a trademark of Apple Inc. Registered in the US. And other countries. The bluetooth® word mark and logos are registered trademarks owned by bluetooth SIG, Inc. Other trademarks and trade names are those of their respective owners.
      • To give you the best online experience, we use cookies on our site. No personal information is collected, stored, or distributed as a result of your visit to our site. By using our website you agree to the usage of cookies in accordance with your browser's current settings.
    • 12 <H3>
      • engage your customers with
      • engage your customers with
      • campaigns using our
      • for cities
      • Companies We Work With
      • Asia Pacific
      • Europe
      • Americas
      • About
      • Resources
      • Beacons
      • Products
    • 4 <H4>
      • bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns. Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world. bfonics is a one stop solution for all our client needs and for those who would like to create and manage proximity marketing campaigns and gather valuable customer data and analytics. Our patent pending technologies include WiFi beacons and Smart WiFi solutions that cater to large and small businesses alike. We work with retailers, museums, stadiums, cities, events, airports, other industry leaders and third- party advertisement agencies to engage their customers in real-time by sending notifications, deals and much more relevant content. Our Vision is to enable clients to effectively engage with their customers and consequently create a meaningful, interactive and hassle-free experience for them. If you want to know more about our company, please contact us..
      • You got a question regarding sales ? Please send a note to [email protected]
      • All the other queries, please direct to [email protected]
      • Want to give us some feedback on how we are doing? Want to learn more about bfonics? Want to get a call back from us to discuss more about our service offerings? We can help. Please complete your details and we'll get in touch with you.
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    validity
    Status: FAILED [4 errors, 0 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    usability
    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Status: FAILED [155 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 2 years, 5 months, 2 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 6 months, 28 days, 23 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

    IP Canonicalization

    SEO
    No, your site's IP 54.68.0.82 does not redirect to bfonics.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    No, the www.bfonics.com and bfonics.com do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 53% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    6061.40s64.42 KB435.81 KB382.11 KB267.5 KB0 B1.18 KB1.12 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    High
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    Low
    Minify HTML
    Low
    Minify JavaScript
    Low
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    High
    Optimize images
    High
    Prioritize visible content
    None

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    security
    Server IP:
    54.68.0.82

    Name Server 1:
    ns39.domaincontrol.com (216.69.185.20)
    Name Server 2:
    ns40.domaincontrol.com (208.109.255.20)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    No HTTPS (SSL) found.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=bfonics.com)

    Spam Blacklist

    security
    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There are 2 emails in plain text on the webpage:
    • [email protected]
    • [email protected]
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Name:
    Arun Raj
    Organization:
    nfonics Solutions (P) Ltd
    Address:
    ASHIQUES Arcade BOC Road Palakkad, Palghat, 678001, IN
    Phone:
    +91.9995890332
    Email:
    [email protected]
    Administrative Contact:
    Name:
    Arun Raj
    Organization:
    nfonics Solutions (P) Ltd
    Address:
    ASHIQUES Arcade BOC Road Palakkad, Palghat, 678001, IN
    Phone:
    +91.9995890332
    Email:
    [email protected]
    Technical Contact:
    Name:
    Arun Raj
    Organization:
    nfonics Solutions (P) Ltd
    Address:
    ASHIQUES Arcade BOC Road Palakkad, Palghat, 678001, IN
    Phone:
    +91.9995890332
    Email:
    [email protected]
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    On, nginx/1.4.6 (Ubuntu) PHP/5.5.9-1ubuntu4.11
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

    Professionals that can help with your website:

    Your NameCompany NameCity, United States+1 5555555555
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