warningThe most recent report for birthdaycatering.com.au is a little outdated. Please generate new report.
comprehensive website review & analysis logo

comprehensive website review & analysis

Options
allAll
successHigh score
mediumMedium score
lowLow score
infoInfo only
socialSocial
backlinksBacklinks
visitorsVisitors
accessibilityAccessibility
SEO-contentSEO-content
technologyTechnology
validityValidity
usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for birthdaycatering.com.au

iwebchk

  • screenshot of birthdaycatering.com.au
  • Score:

    52.1%

    3.08
    Progress:
    100%
    Generated on Wednesday, July 17th 2013 5:00 am
    07/17/2013

Top Priorities

list
Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

visitors
18,353,780 most visited website in the World
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 18
Missing alt tag: 14

List of images with missing ALT attributes:

  • images/logo.png
  • images/banner.jpg (2 locations)
  • images/banner2.jpg (2 locations)
  • images/freequote.gif
  • images/bbq-menu.jpg
  • images/spit-roasst.jpg
  • images/cold-platters.png
  • images/hot-platter2.jpg
  • images/fingerfoodmenu.jpg
  • images/partyhire.jpg
  • images/today.gif
  • images/ballon.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Birthday Party Catering - Finger food, Spit Roast, BBQ, Cocktail Party Caterer in Sydney, Melbourne, Brisbane, Adelaide, and Perth"

Length: 130 characters

Warning: The title is 130 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

""

Length: 168 characters

Warning: The description is 168 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 1 keywords:
  • gourmet party food birthday catering company party fingerfood party spitroasts birthday spit roast birthday party bbq catering finger food
Length: 139 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 18.35%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
birthday9.64%381193-
catering4.82%191155-
party3.81%152-53-
spit2.79%111112-
here2.79%11-----
click2.79%11-----
menu2.54%10-11--
roast2.28%91112-
melbourne1.78%71-13-
sydney1.78%71-13-
birthday catering2.54%10-14--
spit roast2.28%9111--
birthday party2.28%91-4--
party catering1.27%51-1--
fabulous menu0.76%3-11--
birthday party catering1.02%41-1--
1800 251 4400.76%3-1---
fabulous menu combinations0.51%2-11--
some fabulous menu0.51%2-11--
birthday party ideas0.51%2--2--

Warning: Keywords density of above 5% migh have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 7 <H1>
    • Birthday Catering Australia. Guaranteed to make your party a success. 18th Birthday Party | Birthday Party Ideas | 21st Birthday Catering
    • Welcome to Birthday Catering
    • We have some fabulous menu combinations for you to choose from
    • Delicious Fingerfoods
    • Fancy a Spit Roast for your Event
    • © Copyright 2012 Birthday Catering home | about us | menus for birthday parties | birthday party ideas | contact us | get a quote
    • Birthday Party Catering for AUSTRALIA: Sydney, Melbourne, Adelaide, Brisbane, Canberra, Perth
  • 0 <H2>
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 STRICT
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
Not declared.
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [23 errors, 6 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
Missing
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: PASSED [0 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 2 out of 10 (Below Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 560
Estimated number of pages indexed by Bing™: 906
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 174.120.138.66 does not redirect to birthdaycatering.com.au.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
No, the www.birthdaycatering.com.au and birthdaycatering.com.au do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 41% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
4842.29s21.67 KB1.47 MB306.37 KB13.6 KB0 B0 B1.81 MB

RecommendationGradeDetails
Avoid bad requests
100%
Avoid a character set in the meta tag
100%
Avoid CSS @import
100%
Avoid landing page redirects
100%
Avoid long-running scripts
100%
The following URLs run JavaScript that blocks the UI for a long time. To improve browser responsiveness, optimize the JavaScript or split it up using callbacks.
Defer parsing of JavaScript
65%
Enable compression
14%
Compressing the following resources with gzip could reduce their transfer size by 195KiB (67% reduction).
Inline Small CSS
50%
The following external resources have small response bodies. Inlining the response in HTML can reduce blocking of page rendering.
    http://birthdaycatering.com.au/ should inline the following small resources:
    Inline Small JavaScript
    100%
    Leverage browser caching
    4%
    The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources:
    Minify CSS
    55%
    Minifying the following CSS resources could reduce their size by 1.7KiB (14% reduction).
    Minify HTML
    76%
    Minifying the following HTML resources could reduce their size by 3.4KiB (16% reduction).
    Minify JavaScript
    100%
    Minimize redirects
    100%
    Minimize request size
    100%
    Optimize images
    61%
    Optimizing the following images could reduce their size by 191.8KiB (25% reduction).
    Optimize the order of styles and scripts
    100%
    Prefer asynchronous resources
    100%
    Put CSS in the document head
    100%
    Remove query strings from static resources
    100%
    Serve resources from a consistent URL
    100%
    Serve scaled images
    0%
    The following images are resized in HTML or CSS. Serving scaled images could save 734.7KiB (83% reduction).
    Improve server response time
    100%
    Specify a cache validator
    100%
    Specify a Vary: Accept-Encoding header
    82%
    Specify a character set
    95%
    The following resources have no character set specified in their HTTP headers. Specifying a character set in HTTP headers can speed up browser rendering.
    Specify image dimensions
    100%
    Combine images into CSS sprites
    27%

    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    security
    Server IP:
    174.120.138.66
    Server Location:
    US TEXAS, Dallas

    Name Server 1:
    ns1029.websitewelcome.com (174.120.138.66)
    Name Server 2:
    ns1030.websitewelcome.com (174.120.138.67)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

    Safe Browsing

    security
    Yes - This site is not currently listed as suspicious.
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=birthdaycatering.com.au)

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Organization:
    The Trustee for All Suburbs Discretionary Trust
    Handle:
    TPP389002-R
    Name:
    Jeff Veale
    Email:
    Visit whois.ausregistry.com.au for Web based WhoIs
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

    Professionals that can help with your website:

    Your NameCompany NameCity, United States+1 5555555555
    More Info