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socialSocial
backlinksBacklinks
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technologyTechnology
validityValidity
usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for bliss.ie

iwebchk

  • screenshot of bliss.ie
  • Score:

    65.5%

    3.62
    Progress:
    100%
    Generated on Tuesday, November 18th 2014 4:33 pm
    11/18/2014

Top Priorities

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Traffic Rank

visitors
20,438,617th most visited website in the World Trend: up (-3,068,881)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Perfect, all images have ALT attribute.
Number of images: 75
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Bliss.ie : Elemis, Guerlain, Shiseido, Neostrata, Elizabeth Arden, REN, Nuxe, Trilogy Bliss.ie, Purchase Skincare Products Online"

Length: 129 characters

Warning: The title is 129 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Bliss.ie, Purchase Online Skincare and Cosmetic Products like Elemis, Guerlain, Neostrata, Shiseido, Nuxe, Elizabeth Arden, REN, Trilogy. Ireland's leading skincare retailer. Best prices. Discounts and Special Offers. 15% OFF ALL Elemis. 100% Secure. 1-2 days delivery. FREE delivery on all orders over €50."

Length: 307 characters

Warning: The description is 307 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 9 keywords:
  • Buy Skincare and Cosmetic Products Online
  • Elemis
  • Guerlain
  • Neostrata
  • Shiseido
  • Nuxe
  • Elizabeth Arden
  • REN
  • Trilogy. Ireland's leading retailer. Best prices. Discounts and Special Offers.15% OFF ALL Elemis. 100% Secure. 1-2 days delivery. FREE delivery on all orders over €50.
Length: 278 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 12.48%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
body2.07%38---1-
cream2.02%37--1318-
arden1.80%33111115-
elizabeth1.80%33111115-
gift1.69%31--612-
guerlain1.63%30111014-
set1.63%30--1515-
skin1.31%24--78-
shiseido1.25%2311610-
treatments1.14%21-----
elizabeth arden1.80%331111--
special offers0.82%15-1---
gift set0.65%12--6--
gift ideas0.65%12-----
spf protection0.65%12-----
eight hour cream0.49%9--3--
nuxe merveillance expert0.44%8--4--
arden eight hour0.44%8--3--
elizabeth arden flawless0.44%8--3--
elizabeth arden eight0.44%8--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Doctype

technologyvalidity
XHTML 1.0 STRICT
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Headings

SEO-content
  • 0 <H1>
  • 41 <H2>
    • Bliss + IMAGE of Bliss [http://bliss.ie/skin/frontend/...png]
    • Shiseido Bio-Performance Advanced Super Revitalizing Cream Set
    • Shiseido Benefiance WrinkleResist 24 Intensive Eye Contour Cream Set
    • Shiseido Benefiance WrinkleResist 24 Day Cream Set
    • Elizabeth Arden Ceramide Gold Capsules Youth Restorative Holiday Set
    • Elizabeth Arden Eight Hour Cream Beauty Set
    • Elizabeth Arden Prevage Day Anti-Aging Moisture Lotion Gift Set SPF30
    • Elizabeth Arden Visible Difference Gentle Hydrating Starter Set - Dry Skin
    • Ren V-Cense Youth Vitality Day Cream 50ml
    • Elizabeth Arden Flawless Future Caplet Serum Powered by Ceramide 30ml
    • Elizabeth Arden Flawless Future Moisture Cream SPF30 Powered by Ceramide 50ml
    • Elizabeth Arden Flawless Future Eye Gel Powered by Ceramide 15ml
    • Nuxe Merveillance Expert Corrective Cream for Visible Lines - Normal Skin 50ml
    • Nuxe Merveillance Expert Nuit Regenerating Cream for Visible Lines - All Skin Types 50ml
    • Nuxe Merveillance Expert Serum for Visible Lines - All Skin Types 30ml
    • Nuxe Merveillance Expert Yeux Lifting Eye Cream for Visible Lines - All Skin Types 15ml
    • Ren Flash Rinse 1 Minute Facial 75ml
    • Shiseido Ibuki Gift Set Enriched
    • Shiseido Bio-Performance Advanced Super Restoring Cream Set
    • Guerlain Abeille Royale Repairing Honey Gel Mask 50ml
    • Trilogy Rosapene Skincare Sensations Gift Set
    • Trilogy Botanical Beauties Gift Set
    • Trilogy Luscious Rosehip Lips Gift Set
    • Neostrata Skin Active Day and Night Gift Set
    • Neostrata Glycolic Treatment Peel Special Christmas Offer
    • Neostrata Bionic Face Cream 40g PLUS Two Free Glycolic Peels
    • Guerlain Coque D'Or Perfumed Shimmer Powder Spray 60ml
    • Guerlain Petrouchka Eyes & Blush Palette 11.9g
    • Guerlain Meteorites Light Revealing Pearls Of Powder Perles D'Etoile 25g
    • Guerlain Gloss D'Enfer Intense Colour & Shine Bare Lip Sensation L'Oiseau De Feu 7.5ml
    • Guerlain Gloss D'Enfer Intense Colour & Shine Bare Lip Sensation Rouge Parade 7.5ml
    • Guerlain Gold Top Coat - Gold Leaf Effect L'Oiseau De Feu 10ml
    • Guerlain Colour Lacquer - Long-Lasting Colour & Shine Coque D'Or 10ml
    • Guerlain Écrin 2 Couleurs - Colour Fusion Duo Eyeshadow Cygne Noir 4g
    • Guerlain Écrin 2 Couleurs - Colour Fusion Duo Eyeshadow Cygne Blanc 4g
    • Elizabeth Arden Eight Hour Cream Skin Protectant 30ml Limited Edition
    • Elizabeth Arden Eight Hour Cream Lip Protectant Stick SPF15 3.7g Limited Edition
    • Elizabeth Arden Ceramide Eye Mascara Set
    • Elizabeth Arden Beautiful Color Mascara Set
    • Shiseido Future Solution LX Total Radiance Foundation SPF15 I60 30ml
    • OPI Trend on Ten
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

W3C Markup Validation

validity
Status: FAILED [14 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Not found
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [115 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 1 out of 10 (Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 2,110
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 6 months, 1 day, 7 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
Yes, your site's IP 198.91.26.8 redirects to bliss.ie.
Warning: Current redirect is "HTTP/1.1 302 Found" but it should be "HTTP/1.1 301 Moved Permanently"
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.bliss.ie and bliss.ie resolve to the same URL.
Warning: Current redirect is "HTTP/1.0 302 Found" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 77% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
11052.44s152.57 KB889.96 KB848.49 KB193.62 KB0 B544 B2.04 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    None
    You have compression enabled.
      Leverage browser caching
      Low
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Low
        In our test, your server responded in 0.43 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Low
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 6.3KiB (19% reduction).
            Minify HTML
            Low
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 904B (6% reduction).
              Minify JavaScript
              Low
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 25.6KiB (12% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                High
                Your page has 1 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    High
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 91KiB (13% reduction).
                      Prioritize visible content
                      None
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                        Server Information

                        security
                        Server IP:
                        198.91.26.8
                        Server Location:
                        US ARIZONA, Queen Creek

                        Name Server 1:
                        ns1.crucialwebhost.com (216.127.86.29)
                        Name Server 2:
                        ns2.crucialwebhost.com (67.228.89.10)
                        Name Server 3:
                        ns3.crucialwebhost.com (174.36.227.254)
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                        HTTPS (SSL)

                        security
                        Issued To:
                        Common Name (CN):
                        www.bliss.ie
                        Issuer:
                        Common Name (CN):
                        RapidSSL CA
                        Oranization (O):
                        GeoTrust, Inc.
                        Period of Validity
                        Begins On:
                        03/19/2014
                        Expires On:
                        03/21/2015
                        Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                        Safe Browsing

                        security
                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=bliss.ie)

                        Email Address Obfuscation

                        security
                        Great, this webpage does not contain email addresses displayed in plain text.
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

                        Spam Blacklist

                        security
                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                        Directory Browsing

                        security
                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                        Whois Privacy

                        security
                        Registrant:
                        Organization:
                        John O'Connell (Chemist) Limited
                        Administrative Contact:
                        Name:
                        John O'Connell
                        Handle:
                        ADK302-IEDR
                        Source:
                        IEDR
                        Technical Contact:
                        Name:
                        Peter Armstrong (SpiralHosting.com)
                        Handle:
                        ACJ415-IEDR
                        Source:
                        IEDR
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        security
                        Good, your server does not provide version information.
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

                        Professionals that can help with your website:

                        Your NameCompany NameCity, United States+1 5555555555
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