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comprehensive website review & analysis

successHigh score
mediumMedium score
failedLow score
failedInfo only
social social
backlinks backlinks
visitors visitors
accessibility accessibility
SEO-content SEO-content
technology technology
validity validity
usability usability
SEO-Authority SEO-Authority
performance performance
security security

Report for


  • screenshot of
  • 5 1


    Generated on Tuesday, August 18th 2015 2:25 am

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Traffic Rank

No Data available. (very low)
12,255 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IN India97.7%cce.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 29
Missing alt tag: 20

List of images with missing ALT attributes:

  • Uploads/banner/1hbanner_banner1.jpg
  • Uploads/banner/2hbanner_banner2.jpg
  • Uploads/banner/3hbanner_3hbanner_3hbanner_banner3.jpg
  • Uploads/banner/4hbanner_banner4.jpg
  • Uploads/banner/5hbanner_banner5.jpg
  • Uploads/banner/6hbanner_banner-6.jpg
  • Uploads/banner/7hbanner_1hbanner_banner7.jpg
  • images/logo1.jpg
  • images/logo2.jpg
  • images/logo3.jpg
  • images/logo4.jpg
  • images/logo5.jpg
  • images/logo6.jpg
  • images/wadia_institute.jpg
  • images/birbal_sahni.jpg
  • images/indian-air-force.jpg
  • images/indian-oil.jpg
  • captchaimage.aspx (2 locations)
  • images/upes-logo.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"CCE UPES Distance MBA, BBA and Online Certified Professionals Programs"

Length: 70 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"CCE UPES offers distance learning MBA, BBA and online certified professional courses in Oil &amp;amp; Gas, Power, Aviation, Logistics &amp;amp; Supply chain Management programs etc."

Length: 181 characters

Warning: The description is 181 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can affect page ranking. (

Keywords Metatag

We have found 9 keywords:
  • cce
  • distance mba
  • online certifies professional programs
  • online BBA course
  • online mba programs
  • Oil and Gas
  • Power
  • Aviation
  • Logistics and Supply chain Management
Length: 166 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 20.84%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
professional diploma1.55%14-----
supply chain0.88%8-----
power management0.55%5-----
apply online0.55%5-----
continuing education0.44%4--3--
certified infrastructure professional0.33%3-----
certified aviation professional0.33%3-----
supply chain management0.33%3-----
supply chain professional0.33%3-----
taking centre stage0.22%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 0 <H1>
  • 22 <H2>
    • Who We Are
    • Vision & Mission
    • Why Choose CCE - UPES?
    • How To Apply
    • Payment Procedure
    • Refund / Cancellation Policy
    • Under Graduate
    • Post Graduate
    • Executive
    • Learning Methodology
    • Examination Pattern
    • Examination Guidelines
    • Reach us
    • 1800- 102-0305
    • "CCE" to 56070
    • Location
    • For Career
    • Notifications
    • News and Events
    • Welcome to Centre for Continuing Education (CCE) at UPES
    • Testimonial
    • Follow Us
  • 10 <H3>
    • Phone: 1800- 102-0305
    • SMS "CCE" to 56070
    • Phone: 1800- 102-0305
    • SMS "CCE" to 56070
    • Welcome to the Centre for Continuing Education (CCE) at University of Petroleum & Energy Studies
    • There is no single preferred teaching method at CCE UPES. Our faculty is free to choose the method they believe fits best with the content of the session.
    • All exams are conducted online. The university follows a relative grading system. The evaluation for all the subjects offered in any semester is done in 3 parts:
    • It is mandatory for all students need to register themselves for any Term Examinations online through the Student Portal.
    • Toll Free No
    • SMS TO
  • 22 <H4>
    • The Energy, Infrastructure & Transportation (EIT) sectors are taking Centre Stage in the developing countries making them the powerhouse economies in their continents.
    • To become the premium executive education center providing world class academic services.
    • Only University in India offering Distance Education in the domains of Energy, Infrastructure, Transportation & IT (EITI) for over 8 years.
    • All CCE students are advised to pay their Semester fee by the 15th of June and 15th of December every year for the July and January Sessions respectively. For April and October Sessions the Semester fees need to be paid by 15th of March and 15th of September respectively.
    • UPES-CCE refund/cancellation policy.
    • What matters to CCE UPES is not the method chosen but the result: the effectiveness of your learning experience
    • Assignment 1, Assignment 2 and Term End Examinations. The final Grading happens as a score with the applicable weightage.
    • Existing students of batches prior to July 2011 can download and fill up the manual exam registration form and send to [email protected]
    • P.0. Bidholi Via-Prem Nagar, Dehradun-248007 Tel : +91-135-2102691/692, +91-135-2776095/054 Fax : +91-135-2776095 Email: [email protected]
    • Market dynamism makes it imperative for you to continuously re-organize and upgrade your skill and knowledge sets, tap emerging opportunities and mitigate lurking threats.
    • Anwar A P
    • Melvyn B Thomas
    • Vikaramzeet
    • T. R. SURAJ
    • Seema Jain
    • Er. Deepanshu Goyal
    • Other Links
    • Admission
    • Newsletter
    • Contact Us
    • Marketing & Communication
    • Newsletter
  • 10 <H5>
    • For all Admission related queries & program details:
    • Admission Open for October 2015 Session
    • Examination Notification September 2015 Exam Cycle
    • New Program Launch: PG Diploma in Smart Cities
    • Important: Changes in Assignment & Term-End Examination
    • Fee Remittance Details
    • Examination Notification June 2015
    • Guidelines for Synopsis & Dissertation
    • The Energy, Infrastructure & Transportation (EIT) sectors are taking centre stage in the developing and the developed countries making them the powerhouse economies in their continents.
    • Centre for Continuing Education (CCE) at the University of Petroleum & Energy Studies (UPES), Dehradun, India, since 2007, offers itself as a Centre Of Excellence for accessing quality blended education through "Distance Learning Mode"
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [26 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (

Indexed Pages

Estimated number of pages indexed by Google™: 156
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (

Domain Age

Your domain was registerd for the first time: 11 years, 7 months, 29 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 4 months, 1 day, 21 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

No, the and do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 60% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
8145.19s145.6 KB1.28 MB684.72 KB171.58 KB0 B285.62 KB2.54 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    You have compression enabled.
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        In our test, your server responded in 2.4 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 2.2KiB (14% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 3.4KiB (13% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 23.1KiB (26% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 12 blocking script resources and 10 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 60.1KiB (8% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                        Server Information

                        Server IP:
                        Server Location:
                        US NEW JERSEY, Woodbridge

                        Name Server 1:
                        Name Server 2:
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                        HTTPS (SSL)

                        No HTTPS (SSL) found.
                        Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

                        Safe Browsing

                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

                        Spam Blacklist

                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

                        Email Address Obfuscation

                        There are 2 emails in plain text on the webpage:
                        • [email protected]
                        • [email protected]
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                        Whois Privacy

                        University of Petroleum & Energy Studies
                        A-1,, Kailash Colony, Haryana, 122007, 110048, IN
                        [email protected]
                        Administrative Contact:
                        Mr. Ashish Bharadwaj
                        SCO 9-12, Sector 14, Gurgaon, Haryana, 122007, IN
                        [email protected]
                        Technical Contact:
                        Ashish Bharadwaj
                        SCO 9-12 Sector 14, Gurgaon, Haryana, 122007, IN
                        [email protected]
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        On, Microsoft-IIS/8.5 ASP.NET 4.0.30319
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).