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comprehensive website review & analysis

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SEOSEO
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Report for croma.com

iwebchk

  • screenshot of croma.com
  • Score:

    73.2%

    3.93
    Progress:
    100%
    Generated on Wednesday, June 29th 2016 1:21 am
    06/29/2016

Top Priorities

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Traffic Rank

visitors
17,626 most visited website in the World Trend: down (+5,134,980)
1,089 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IN India95.4%croma.inNot available.
US United States1.0%croma.usNot available.
QA Qatar0.7%croma.qaNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 117
Missing alt tag: 71

List of images with missing ALT attributes:

  • /_ui/desktop/common/images/tata_enterprise.jpg
  • /_ui/desktop/common/images/nav2-hover.png (68 locations)
  • /_ui/desktop/common/images/go-top.png
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1006316414/?value...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Croma Retail Shop"

Length: 17 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Croma Retail is one stop destination for online shopping in India. Buy online all the products that you need here. Shop online in India through Croma Retail and get products delivered in just few days to your doorsteps."

Length: 219 characters

Warning: The description is 219 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 7 keywords:
  • shop online India
  • buy online India
  • online shop
  • buy online
  • shop online
  • online shopping in India
  • online shopping
Length: 116 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 22.67%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
product2.25%69-----
0002.08%64--6--
delivery2.08%64-----
home1.63%50-----
following1.60%49-----
cities1.60%49-----
*ahmedabad1.60%49-----
*mumbai1.60%49-----
9991.56%48--3--
*hyderabad1.53%47-----
following cities1.60%49-----
home delivery1.46%45-----
*new delhi1.40%43-----
*greater noida1.11%34-----
pincode locations0.62%19-----
5000 plus pincode0.62%19-----
plus pincode locations0.62%19-----
*gautam buddha nagar0.26%8-----
4535 all-in-one printer0.07%2--1--
g50-80 80e502ulin 39cm0.07%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • New Arrivals • Exclusive At Croma • Best Buy • Trending • Shop by department
  • 32 <H2>
    • Sony ILCA-68M 24.2MP Camera with 18-135 mm Zoom Lens (Black)
    • HP 15-ac647tu 39.62cm Notebook (Black)
    • Philips HL7756/00 750 W Mixer Grinder (Black)
    • Samsung Galaxy On5 (Gold)
    • Philips AC3256/20Air Purifier (White)
    • Sony 32W512D 80 cm LED TV (Black)
    • Sony 32R412D80 cm Bravia HD Ready LED TV (Black)
    • IFB Senorita Plus VX 6.5 KG Front Load Washing Machine (White)
    • Samsung Galaxy J7(Gold)
    • Sony 81cm W700C BRAVIA Internet LED backlight TV
    • HP 15-ac647tu 39.62cm Notebook (Black)
    • Amazon Kindle Paperwhite with Wi-Fi Connectivity (Black)
    • HP DeskJet Ink Advantage 4535 All-in-One Printer (Black)
    • IFB Clothes Dryer -5.5Kg Maxi
    • Canon 700D 18 MP DSLR Camera Kit (18-55 mm + 55-250 mm) (Black)
    • Lenovo TAB 2 A8-50 ZA050029IN 20 cm 4G Tablet (Blue)
    • HP 15-af142AU 39.62cm Notebook (Turbo Silver)
    • Samsung 321 Litres RT34K3953S9 Frost Free Refrigerator (Refined Inox)
    • HP 15 - ac174TU 39 cm Portable Laptop (Black)
    • Croma CREL7315V.3 80cm HD LED TV (Black)
    • Croma CRAH0056 Foot Massager (White)
    • Croma EL7325 122 cm Smart FHD Android LED TV (Black)
    • Hitachi LE50VZS01AI 127cm Full HD LED TV (Black)
    • Super General 1.5 Ton SGPI182 Portable Air Conditioner (White)
    • Nikon D5200 24.1 MP Digital SLR Camera (18-55 mm) (Black)
    • Lenovo G50-80 80E502ULIN 39cm Laptop (Black)
    • LG DP546 DVD Player DVD Player (Black)
    • Samsung 20 Litres MW73AD-B Solo Microwave Oven (Black)
    • Electrolux 80 Litres EC090PSH Direct Cool Refrigerator (Silver)
    • Philips BDP2190/94 3D Blu-ray Disc/DVD Player (Black)
    • Philips SPA7000B 5.1 Channel Speaker (Black)
    • iball Raaga Q9 2.1 Channel Speaker (Rosewood)
  • 32 <H3>
    •   78,251
    •   24,990
    •   3,995
    •   8,990
    •   29,495
    •   32,990
    •   29,990
    •   35,760
    •   14,249
    •   39,994
    •   24,990
    •   8,999
    •   7,299
    •   19,890
    •   39,490
    •   12,999
    •   26,490
    •   33,750
    •   30,990
    •   16,990
    •   6,990
    •   41,990
    •   62,990
    •   37,990
    •   28,990
    •   36,490
    •   2,490
    •   5,790
    •   9,190
    •   5,890
    •   5,990
    •   1,290
  • 32 <H4>
    • MRP 85,990
    • MRP 26,128
    • MRP 4,295
    • MRP 9,850
    • MRP 32,995
    • MRP 34,900
    • MRP 31,900
    • MRP 36,490
    • MRP 16,000
    • MRP 44,900
    • MRP 26,128
    • MRP 10,999
    • MRP 8,301
    • MRP 19,990
    • MRP 44,995
    • MRP 15,000
    • MRP 26,690.82
    • MRP 35,250
    • MRP 36,286
    • MRP 20,000
    • MRP 7,500
    • MRP 42,000
    • MRP 68,000
    • MRP 40,000
    • MRP 33,950
    • MRP 40,890
    • MRP 3,390
    • MRP 6,100
    • MRP 9,250
    • MRP 7,990
    • MRP 6,690
    • MRP 1,599
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [6 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Yes, nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • NewRelic analytics icon New Relic
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://www.croma.com/404error.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [119 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 19 years, 8 months, 26 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 7 years, 3 months, 2 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 115.112.255.25 does not redirect to croma.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.croma.com and croma.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 77% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
127213.20s373.44 KB373.56 KB1.43 MB228.27 KB0 B110.17 KB2.49 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Medium
Leverage browser caching
High
Reduce server response time
None
Minify CSS
Low
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
Low
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
115.112.255.25
Server Location:
IN -, -

Name Server 1:
ns53.domaincontrol.com (216.69.185.27)
Name Server 2:
ns54.domaincontrol.com (208.109.255.27)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
www.croma.com
Issuer:
Common Name (CN):
GlobalSign Extended Validation CA - SHA256 - G2
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
03/09/2016
Expires On:
02/16/2018
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=croma.com)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Name:
Ashish Jadhav
Organization:
Infiniti Retail Limited
Address:
Andheri East, Mumbai, 400093, IN
Phone:
+91.2267613613
Fax:
+91.2267613613
Email:
[email protected]
Administrative Contact:
Name:
Ashish Jadhav
Organization:
Infiniti Retail Limited
Address:
Andheri East, Mumbai, 400093, IN
Phone:
+91.2267613613
Fax:
+91.2267613613
Email:
[email protected]
Technical Contact:
Name:
Ashish Jadhav
Organization:
Infiniti Retail Limited
Address:
Andheri East, Mumbai, 400093, IN
Phone:
+91.2267613613
Fax:
+91.2267613613
Email:
[email protected]
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Apache-Coyote/1.1
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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