comprehensive website review & analysis logo

comprehensive website review & analysis

Options
allAll
successHigh score
mediumMedium score
lowLow score
infoInfo only
socialSocial
backlinksBacklinks
visitorsVisitors
accessibilityAccessibility
SEO-contentSEO-content
technologyTechnology
validityValidity
usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for ethixbase.com

iwebchk

  • screenshot of ethixbase.com
  • Score:

    73.2%

    3.93
    Progress:
    100%
    Generated on Friday, July 22nd 2016 10:55 am
    07/22/2016

Top Priorities

list
Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

visitors
927,687 most visited website in the World Trend: up (-332,961)
66,984 most visited website in CA Canada
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
CA Canada38.4%ethixbase.caNot available.
SG Singapore24.6%ethixbase.sgNot available.
US United States12.1%ethixbase.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 16
Missing alt tag: 1

List of images with missing ALT attributes:

  • http://ethixbase.com/wp-content/uploads/2015/04/Associate-membership-banner3...jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Anti Bribery and Corruption Platform & Due Diligence Services"

Length: 61 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"ethiXbase is dedicated to fighting bribery and corruption through comprehensive third party management and due diligence services. Visit our site to learn more."

Length: 160 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 16.21%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
corruption3.00%2611134-
ethical2.31%20-----
alliance2.31%20-----
due2.08%181111-
diligence2.08%181111-
22nd1.96%17--7--
july1.85%16--10--
20161.85%16--10--
ethixbase1.62%14-1-2-
third1.39%12-122-
ethical alliance2.31%20-----
due diligence2.08%18111--
july 22nd1.39%12--7--
third party1.27%11-12--
alliance daily0.81%7-----
ethical alliance daily0.81%7-----
former finance minister0.58%5--3--
austria indicts former0.46%4--3--
jpmorgan said near0.46%4--3--
sanctions target assad0.46%4--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Anti-Corruption Compliance Solutions
  • 8 <H2>
    • SHIELD your business from allegations of bribery and corruption in your third party network
    • JOIN the global anti-corruption community
    • CONDUCT third party due diligence
    • BENCHMARK your compliance programme
    • Online Anti-Bribery and Corruption Platform
    • Search News
    • Follow Us
    • Timeline
  • 20 <H3>
    • Asia: JPMorgan Said Near Settlement With U.S. Over Hiring in Asia July 22nd, 2016
    • Singapore: Singapore seizes $177m as part of Malaysia corruption probe July 22nd, 2016
    • Russia: Culture Of Corruption Forces Russia From Olympics. Will World Cup Be Next? July 22nd, 2016
    • Austria: Austria Indicts Former Finance Minister for Corruption July 22nd, 2016
    • United States: US sanctions target Assad regime's arms, finance networks July 22nd, 2016
    • China: Chinese anti-graft protest leader arrested for taking bribes - Xinhua July 22nd, 2016
    • Turkey: Turkey suspends European Convention on Human Rights amid fears of further crackdown July 22nd, 2016
    • United States: 1MDB: US moves to seize $1.3b in assets of Malaysian fund including Wolf of Wall Street rights July 21st, 2016
    • Netherlands: Dutch court orders seizure of 123 million euros in Uzbek corruption case July 21st, 2016
    • Iran: Former Iranian Banker Arrested On Corruption Charges July 21st, 2016
    • Asia: JPMorgan Said Near Settlement With U.S. Over Hiring in Asia
    • Singapore: Singapore seizes $177m as part of Malaysia corruption probe
    • Russia: Culture Of Corruption Forces Russia From Olympics. Will World Cup Be Next?
    • Austria: Austria Indicts Former Finance Minister for Corruption
    • United States: US sanctions target Assad regime's arms, finance networks
    • Asia: JPMorgan Said Near Settlement With U.S. Over Hiring in Asia
    • Singapore: Singapore seizes $177m as part of Malaysia corruption probe
    • Russia: Culture Of Corruption Forces Russia From Olympics. Will World Cup Be Next?
    • Austria: Austria Indicts Former Finance Minister for Corruption
    • United States: US sanctions target Assad regime’s arms, finance networks
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en-GB (English)
Language Attribute: en-GB (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [8 errors, 2 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://ethixbase.com/.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [242 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 4 years, 4 months, 24 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 7 months, 5 days, 13 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 192.124.249.3 does not redirect to ethixbase.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.ethixbase.com and ethixbase.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 76% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
90214.86s74.84 KB440.66 KB610.27 KB1.16 MB0 B11.63 KB2.27 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
Low
Reduce server response time
High
Minify CSS
Low
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
Medium
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
192.124.249.3

Name Server 1:
ns10.dnsmadeeasy.com (208.94.148.4)
Name Server 2:
ns11.dnsmadeeasy.com (208.80.124.4)
Name Server 3:
ns12.dnsmadeeasy.com (208.80.126.4)
Name Server 4:
ns13.dnsmadeeasy.com (208.80.125.4)
Name Server 5:
ns14.dnsmadeeasy.com (208.80.127.4)
Name Server 6:
ns15.dnsmadeeasy.com (208.94.149.4)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
ethixbase.com
Issuer:
Common Name (CN):
COMODO RSA Organization Validation Secure Server CA
Oranization (O):
COMODO CA Limited
Period of Validity
Begins On:
01/11/2016
Expires On:
01/11/2017
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=ethixbase.com)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Name:
Chloe Goh
Organization:
Ethics 360 Media Private Limited
Address:
#09-01, Parkway Parade, Singapore, 449269, SG
Phone:
+65.360084
Fax:
+63.454722
Email:
[email protected]
Administrative Contact:
Name:
Chloe Goh
Organization:
Ethics 360 Media Private Limited
Address:
#09-01, Parkway Parade, Singapore, 449269, SG
Phone:
+65.360084
Fax:
+63.454722
Email:
[email protected]
Technical Contact:
Name:
Chloe Goh
Organization:
Ethics 360 Media Private Limited
Address:
#09-01, Parkway Parade, Singapore, 449269, SG
Phone:
+65.360084
Fax:
+63.454722
Email:
[email protected]
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

Your NameCompany NameCity, United States+1 5555555555
More Info