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comprehensive website review & analysis

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Report for flyday.hk

iwebchk

  • screenshot of flyday.hk
  • Score:

    63.2%

    3.53
    Progress:
    100%
    Generated on Monday, May 30th 2016 10:12 pm
    05/30/2016

Top Priorities

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Traffic Rank

visitors
21,355 most visited website in the World Trend: down (+7,520)
153 most visited website in Hong Kong
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
TW Taiwan1.3%flyday.twNot available.
US United States0.6%flyday.usNot available.
AU Australia0.6%flyday.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 28
Missing alt tag: 6

List of images with missing ALT attributes:

  • https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1Krzh1aYY900Wp
  • https://flyday.hk/wp-content/uploads/2015/04/flydayhk-logo.png
  • https://pixel-hk.pixelinteractivemedia.com/adv.php?sid=0619053520571
  • http://ab165603.adbutler-tauon.com/adserve/;ID=165603;size=300x250;setID=169...img
  • https://pixel-hk.pixelinteractivemedia.com/adv.php?sid=8265334220569
  • //flyday.hk/wp-content/ads/close-button.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Flyday.hk - 低成本旅遊情報網"

Length: 20 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Flyday HK 是一個獨立的平價旅遊情報網,我們不是旅行社,也不賣旅遊產品,只是每日為你送上最抵玩的機票優惠及酒店優惠!"

Length: 62 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 12.46%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
20165.01%19-----
flyday2.11%811---
fanfares1.58%6--2--
大阪$21.32%5--3--
名古屋1.32%5--3--
7091.32%5--3--
shot1.32%5---5-
screen1.32%5---5-
套票優惠1.32%5-----
expedia1.06%4--31-
screen shot1.32%5-----
fanfares 11個城市特價!來回東京$20.53%2--2--
今次fanfares 既短線航點除咗日本之外可以直接無視,出發日期為6月頭及8月頭,推介既有來回東京$20.53%2-----
larry gerbrandt0.53%2-----
shot 2016-05-310.53%2-----
screen shot 2016-05-310.53%2-----
like 埋我地 facebook!0.26%1--1--
去旅行梗係愈多人去愈開心啦!仲愈平添架!hk express推出1至4人同行優惠,愈多人愈平,1 人9折、2人同行8折、3人同行7折、4人同行6折!下年3月25日前出發,6折後單程飛台中$197、東南亞$233、韓國0.26%1-----
日本$359 起。以last minute0.26%1-----
起。以last minute 價錢黎講,起碼搵齊3個或以上先叫做唔錯!0.26%1-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
Yes, flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 18 <H2>
    • 包2件23kg行李!9月30日前出發,一人成行!來回東京/名古屋/大阪$2,709 起 – ANA全日空航空 ...
    • 訂酒店送$0機票!10月31日前出發,泰國7日6夜機票 + 酒店連稅$999起 – AirAsiaGo ...
    • 以機票價錢訂套票!7月31日前出發,3日2夜泰國套票連稅每人$834起 – Expedia HK ...
    • fanfares 11個城市特價!來回東京$2,390、倫敦$3,690、約翰內斯堡/紐約$3,990 – 國泰/港龍航空 ...
    • 包2件23kg行李!9月30日前出發,一人成行!來回東京/名古屋/大阪$2,709 起 – ANA全日空航空
    • fanfares 11個城市特價!來回東京$2,390、倫敦$3,690、約翰內斯堡/紐約$3,990 – 國泰/港龍航空
    • 以機票價錢訂套票!7月31日前出發,3日2夜泰國套票連稅每人$834起 – Expedia HK
    • 訂酒店送$0機票!10月31日前出發,泰國7日6夜機票 + 酒店連稅$999起 – AirAsiaGo
    • 愈多人愈平!4人同行優惠,單程飛台中$197、東南亞$233、韓國/日本$359 起 – HK Express
    • 各地酒店每週驚喜減價!端午節都有平,酒店連稅每晚$323起 – Ctrip
    • 澳洲冬季限定Local Tour!送7日上網SIM卡!澳洲當地行程每位$453起 – KKday
    • 冰島極光再減!極光旺季出發!來回雷克雅未克$3,479 – 漢莎航空/柏林航空
    • 八百蚊有找喇!7月14日前出發,來回河內$468起 – 香港航空
    • 終於開賣!8月15日前出發,暑假都有平!來回大阪只係$2,200 – 香港航空
    • 台灣夏日套票優惠!8月31日前出發,3日2夜機票 + 酒店每人連稅只需$1,284起 – Expedia HK
    • 直航九州優惠!6月27日前出發,來回鹿兒島$1,409起 – 香港航空
    • 立即訂閱Flyday 最新旅遊優惠
    • 記住 Like 埋我地 Facebook!
  • 6 <H3>
    • 限時3日!國際連鎖品牌都適用!全線日本酒店18%折扣代碼 – hutchgo ...
    • 第四彈!懶人最愛,即訂即減,各大第三方酒店網站折扣代碼話哂你知 ...
    • 全線適用!全新Expedia.com.hk 酒店優惠代碼 ...
    • 包2件23kg行李!9月30日前出發,一人成行!來回東京/名古屋/大阪$2,709 起 – ...
    • 泰好玩啦!包30kg行李!12月15日前出發,來回曼谷只需$808 – 阿聯酋航空 ...
    • 加國朋友返來囉!坐高質五星航空回港,2件23kg行李,溫哥華來回香港只 係$2,870 – ...
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [6 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Alexa Certified Site Metrics icon Alexa Certified Site Metrics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [31 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 104.25.105.27 does not redirect to flyday.hk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.flyday.hk and flyday.hk resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 55% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
1483612.42s437.09 KB2.11 MB2.53 MB364.89 KB0 B7.29 KB5.44 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
High
Reduce server response time
High
Minify CSS
Low
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
104.25.105.27
Server Location:
US -, -

Name Server 1:
matt.ns.cloudflare.com (173.245.59.131)
Name Server 2:
pat.ns.cloudflare.com (173.245.58.139)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
ssl390611.cloudflaressl.com
Issuer:
Common Name (CN):
COMODO ECC Domain Validation Secure Server CA 2
Oranization (O):
COMODO CA Limited
Period of Validity
Begins On:
05/26/2016
Expires On:
11/27/2016
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=flyday.hk)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, cloudflare-nginx W3 Total Cache/0.9.4.1
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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