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Report for heritagehotels.co.nz

iwebchk

  • screenshot of heritagehotels.co.nz
  • Score:

    59.2%

    3.37
    Progress:
    100%
    Create PDF
    Generated on Wednesday, March 27th 2024 5:33 am
    03/27/2024 
    https://goo.gl/RT7PuW

Top Priorities

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 2
Missing alt tag: 1

List of images with missing ALT attributes:

  • https://www.facebook.com/tr?id=155582068558893&ev=PageView&noscript=1
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"New Zealand Hotels & Serviced Apartments | Heritage Hotels"

Length: 58 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Experience New Zealand with Heritage Hotels. We are located in Paihia, Auckland, New Plymouth, Wellington, Nelson, Kaikōura, Christchurch and Queenstown."

Length: 153 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 5.07%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
heritage4.71%3811141-
experience2.48%20-11--
auckland2.23%18-14--
new2.11%17124--
wellington1.49%12-12--
citylife1.49%12--4--
hotels1.36%112121-
hotel1.36%11--2--
city1.36%11--1--
queenstown1.24%10-12--
new zealand0.99%8112--
new plymouth0.99%8-11--
book now0.99%8-----
heritage properties0.87%7--7--
heritage hotels0.74%6111--
sea spray suites0.50%4--1--
best price guarantee0.50%4-----
rutherford hotel nelson0.37%3--1--
corporate rates enquiry0.37%3-----
new zealand hotels0.12%11----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Welcome to Heritage Hotels
  • 3 <H2>
    • When you're looking for a refreshing contrast to the everyday, trust us to deliver a superior and uplifting hospitality experience.
    • Further Information
    • Discover Somewhere Special
  • 16 <H3>
    • Regions
    • Our hotels
    • Autumn Sale
    • Heritage Christchurch
    • Heritage Queenstown
    • CityLife Auckland
    • SuperGold Special
    • CityLife Wellington
    • Heritage Auckland
    • The Winterless North
    • City Of Sails
    • Like no other
    • New Zealand's Creative Capital
    • Stunning natural landscapes
    • Gateway to the South Island
    • The adventure capital of New Zealand
  • 15 <H4>
    • New Zealand
    • EMPTY
    • North Island
    • South Island
    • North Island
    • South Island
    • Heritage Properties
    • Heritage Properties
    • Heritage Properties
    • Heritage Properties
    • Heritage Properties
    • Heritage Properties
    • Heritage Properties
    • Reservations: res@heritagehotels.co.nz
    • Stay in the know
  • 10 <H5>
    • Sea Spray Suites
    • The Waterfront Suites
    • Heritage Auckland
    • CityLife Auckland
    • The Devon Hotel, New Plymouth
    • CityLife Wellington
    • Rutherford Hotel Nelson
    • The White Morph, Kaikoura
    • Heritage Christchurch
    • Heritage Queenstown
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
en_US
en_US
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [46 errors, 8 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Quantcast analytics icon Quantcast™ Measure
  • Facebook Pixel icon Facebook Pixel
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.heritagehotels.co.nz/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

user-agent: *
  • Disallow: /admin/
  • Disallow: /admin$
  • Disallow: /reservations/*
See all 7 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Subscribe for mobile rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Subscribe for mobile optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Subscribe for more details
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
Yes
file: http://www.heritagehotels.co.nz/skins/heritage-hotels/favicon.ico
No hi-resolution (192x192) icon found.
Apple touch icon not found
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to https://www.heritagehotels.co.nz/.

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [7 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Indexed Pages

SEO-Authority

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Not available.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 54.205.89.152 does not redirect to heritagehotels.co.nz.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.heritagehotels.co.nz and heritagehotels.co.nz resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 308 Permanent Redirect" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 38% (Low)
Lighthouse Lab DataResult
First Contentful Paint
1.4 s
Speed Index
3.1 s
Time to Interactive
4.1 s
First Meaningful Paint
1.5 s

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

HTTPS (SSL)

security

Safe Browsing

security

Spam Blacklist

security

Email Address Obfuscation

security

Directory Browsing

security

Whois Privacy

security

Server Signature

security