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    Generated on Saturday, September 17th 2016 5:08 am

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Traffic Rank

2,202,542 most visited website in the World Trend: down (+966,413)
73,829 most visited website in AU Australia
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
AU Australia75.0%hsi.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 47
Missing alt tag: 32

List of images with missing ALT attributes:

  • /assets/img/support_us.png
  • /assets/img/tw.png
  • /assets/img/fb.png
  • /assets/img/feature/7.png
  • /assets/img/feature/11.png
  • /assets/img/feature/10.png
  • /assets/img/feature/12.png
  • /assets/img/feature/4.png
  • /assets/img/feature/13.png
  • /assets/img/feature/15.png
  • /assets/img/feature/6.png
  • /assets/img/feature/3.png
  • /assets/img/feature/14.png
  • /assets/img/feature/8.png
  • /assets/img/feature/9.png
  • /assets/img/content/default.jpg (16 locations)
  • /assets/img/footer_logo.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Humane Society International :: Welcome"

Length: 39 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Seeking to create a humane and sustainable world for all animals, including people. Through education, advocacy and empowerment, particularly in developing countries worldwide, we seek to forge a lasting and comprehensive change in human consciousness and behaviour; to relieve animal suffering; to prevent animal cruelty, abuse, neglect, and exploitation; and to protect wild animals and their environments."

Length: 410 characters

Warning: The description is 410 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

We have found 27 keywords:
  • HSI
  • humane
  • humane society international
  • humane gifts
  • australia
  • sydney
  • conservation
  • animal
  • habitat protection
  • biodiversity
  • conservation treaties
  • fur trade
  • captive wildlife
  • wild
  • wildlife
  • earth
  • marine conservation
  • animal protection
  • canada
  • canadian seal hunt
  • farm animal health
  • humane choice
  • climate change
  • disaster relief
  • animals
  • environment
  • environmental
Length: 378 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 23.30%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
hsi media2.00%17-----
press archive1.30%11-----
take action0.71%6-----
society international0.59%51----
humane society0.59%51----
humane society international0.59%51----
hsi take action0.47%4-----
hsi helps treat0.24%2--1--
yulin dog festival0.24%2--1--
wildlife land trust0.24%2--1--

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 1 <H1>
    • Our Mission
  • 3 <H2>
    • Support Us
    • Latest News
    • Download Banners
  • 41 <H3>
    • From Paris with Love
    • Umbrella Protection for 87 Threatened Species
    • Join Ricky and help us stop the Yulin Dog Festival
    • Latest News
    • Donate
    • The HSI Blog
    • VICTORY!
    • Action Alert
    • Subscribe
    • HSI secures $1 million fine for whalers
    • Recycle your Mobile
    • HSI helps treat sick and injured donkeys of Mali
    • Conservation Programs
    • Sharks
    • Humane Choice
    • Wildlife Land Trust
    • Protect Places You Love
    • International Projects
    • Animal Protection
    • Protect Whales
    • Action Alert
    • Farm Animal Welfare
    • The Fur Trade
    • Climate Change
    • 7th September - NSW & QLD bring severe risk to marine wildlife on National Threatened Species Day
    • 1 September 2016 - Help save NSW wildlife
    • 31st August - Commonwealth and NSW Governments complicit in destroying endangered forests across the Sydney basin
    • 10th August - Shooting threatened dingoes back on the table in Victoria
    • 4 August - HSI welcomes Ministers commitment to restore climate science at CSIRO
    • 2 August - Greyhound racing ban imminent for New South Wales
    • 29th July - Global Tiger Day 45 NGOS call for end to tiger farming and trade
    • 27th July - Wildlife advocates aim to increase conservation measures and protect African leopards from American trophy hunters
    • Latest News - Live Export Trade
    • 11th July - Thank you Mr Baird from the 85% of NSW voters who support your decision
    • 7th July - HSI welcomes victory for Greyhounds after years of campaigning
    • 30th June - Undercover video - trophy hunts of threatened and vulnerable species sold at Safari Club International convention
    • 27th June - HSI releases Federal Election Report Cardoutlining major and minor party views on conservation and animal welfare
    • 18 November 2015 - Federal Court finds Japanese whaler guilty of contempt and fines Kyodo $1 million
    • 21st June - HSI welcomes appointment of new Whale Commissioner
    • 20th June - 20 dogs rescued from slaughter just one day ahead of China's Yulin dog meat festival
    • Download Banners
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [44 errors, 18 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • StatCounter analytics icon StatCounter
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [33 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

No, the and do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 69% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
5384.36s36.1 KB1.6 MB257.26 KB86.8 KB0 B82.78 KB2.05 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


OMNIconnect Pty Ltd
Server IP:
Server Location:
AU VICTORIA, Melbourne

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
COMODO RSA Domain Validation Secure Server CA
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Humane Society International Inc.
Accounts Payable
Visit for Web based WhoIs
Technical Contact:
AINS Network
Visit for Web based WhoIs
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Apache PHP/5.6.25
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

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