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website SEO analysis & review tools

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visitorsVisitors
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validityValidity
usabilityUsability
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mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for itcportal.com

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Top Priorities

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 102
Missing alt tag: 102

List of images with missing ALT attributes:

  • /images/mobimenu-trigger.png
  • /images/logo_itc.png (2 locations)
  • assets/images/latest-updates-080224.jpg
  • assets/images/latest-updates-080224-1.jpg
  • assets/images/quarterly-result-thumb.jpg
  • assets/images/latest-updates-080224-2.jpg
  • assets/images/latest-updates-050124.jpg
  • assets/images/home-latest-updates-141223.jpg
  • assets/images/home-latest-updates-121223.jpg
  • assets/images/latest-updates-121223a.jpg
  • assets/images/latest-updates-asset-right-81223.jpg
  • assets/images/latest-updates-sunfeast-81223.jpg
  • assets/images/latest-updates-hotels-81223.jpg
  • assets/images/latest-updates-savlon-101123.jpg
  • assets/images/latest-updates-sunfeast-101123.jpg
  • assets/images/latest-updates-aashirvaad-101123.jpg
  • assets/images/latest-updates-mangaldeep-101123.jpg
  • assets/images/latest-updates-270923.jpg
  • assets/images/latest-updates-09.jpg
  • assets/images/latest-updates-10.jpg
  • assets/images/latest-updates-11.jpg
  • assets/images/latest-updates-12.jpg
  • assets/images/latest-updates-13.jpg
  • assets/images/glace_ic1.png
  • assets/images/glace_ic2.png
  • assets/images/glace_ic3.png
  • assets/images/glace_ic4.png
  • assets/images/glace_ic5.png
  • assets/images/glace_ic6.png
  • assets/images/glace_ic7.png
  • assets/images/glace_ic8.png
  • assets/images/glace_ic9.png
  • assets/images/glace_ic10.png
  • assets/images/glace_ic11.png
  • assets/images/glace_ic12.png
  • assets/images/glace_ic13.png
  • assets/images/glace_ic14.png
  • assets/images/glace_ic15.png
  • assets/images/glace_ic16.png
  • assets/images/glace_ic17.png
  • assets/images/vector-mar_thumb.jpg
  • assets/images/vector_ic_link.png (6 locations)
  • assets/images/vector-food_thumb.jpg
  • assets/images/vector-sus_thumb.jpg
  • assets/images/vector-cli_thumb.jpg
  • assets/images/vector-digi_thumb.jpg
  • assets/images/vector-inov_thumb.jpg
  • assets/images/sanjiv-puri.png
  • /assets/images/aashirvaad.jpg
  • /assets/images/sunfeast.jpg
  • /assets/images/bingo.jpg
  • /assets/images/koi.jpg
  • /assets/images/yippee.jpg
  • /assets/images/bnatural.jpg
  • /assets/images/sun-milkshake.jpg
  • /assets/images/mint-o.jpg
  • /assets/images/candyman.jpg
  • /assets/images/jelimals-logo.jpg
  • /assets/images/gumon.jpg
  • /assets/images/fabelle.jpg
  • /assets/images/sunbean.jpg
  • /assets/images/itc-master-chef.jpg
  • /assets/images/itc-sunrise.jpg
  • /assets/images/edw.jpg
  • /assets/images/vivel.jpg
  • /assets/images/fiama.jpg
  • /assets/images/engage.jpg
  • /assets/images/superia.jpg
  • /assets/images/savlon.jpg
  • /assets/images/classmate.jpg
  • /assets/images/paperkraft.jpg
  • /assets/images/aim.jpg
  • /assets/images/mangaldeep.jpg
  • /assets/images/farmland.jpg
  • /assets/images/dermafique.jpg
  • /assets/images/nimyle.jpg
  • /assets/images/nim-wash.jpg
  • /assets/images/shower-to-shower.jpg
  • /assets/images/charmis.jpg
  • /assets/images/homelites.jpg
  • /assets/images/icon4-sustainability.jpg
  • /assets/images/icon9-sustainability.jpg
  • /assets/images/icon3-sustainability.jpg
  • /assets/images/icon10-sustainability.jpg
  • /assets/images/icon2-sustainability.jpg
  • /assets/images/icon1-sustainability.jpg
  • /assets/images/icon5-sustainability.jpg
  • /assets/images/icon6-sustainability.jpg
  • /assets/images/icon7-sustainability.jpg
  • /assets/images/icon8-sustainability.jpg
  • /assets/images/itc-report-ac-home-2023.png
  • /assets/images/pdf2.png
  • /images/new-home-img/itcFooterImg.png (2 locations)
  • /assets/images/itc-foot-story-141223.png
  • /images/new-home-img/foot-announcement-25072023.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"ITC Ltd has diversified presence in FMCG, Hotels, Paperboards & Packaging, Agri-business and IT"

Length: 95 characters

Warning: The title is 95 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
No Description Found.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 15.57%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
itc6.59%831-27-5
sanjiv1.59%20--14--
puri1.59%20--13--
more1.43%18-----
sustainability1.27%16--6-2
read1.19%15-----
hotels1.11%141-6-1
itc's1.03%13--7--
business0.95%12--2-1
limited0.95%12-----
sanjiv puri1.51%19--13--
read more1.19%15-----
itc chairman0.48%6--1--
chairman sanjiv0.48%6--1--
specialty papers0.40%5--1--
itc chairman sanjiv0.48%6--1--
chairman sanjiv puri0.48%6--1--
sanjiv puri takes0.16%2--2--
through itc's ambitious0.16%2--2--
itc's ambitious menu0.16%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 9 <H2>
    • ITCMAARS
    • ITC Foodtech
    • Sustainable Packaging
    • Climate Smart Agriculture
    • Digital Transformation at ITC
    • Innovation at Itc
    • ITC Businesses
    • ITC Brand World
    • Sustainability at ITC
  • 19 <H3>
    • About ITC
    • ITC Businesses
    • ITC Brands
    • Sustainability at ITC
    • ITC Media Centre
    • Latest Updates
    • ITC at a Glance
    • ITC's New vectors of Growth
    • Mr. Sanjiv Puri
    • 'Focus is on sustainable and inclusive growth': Sanjiv Puri
    • Plateful of vision: Sanjiv Puri takes us through ITC's ambitious menu
    • As India gallops, so will FMCG industry: Sanjiv Puri, ITC CMD
    • Mr. Sanjiv Puri in Conversation with Ms. Shereen Bhan, CNBCTV18
    • ITC: Nation First Transforming for our Shared Tomorrows
    • Corporates need to be responsibly competitive and lead in climate action: ITC chairman Sanjiv Puri
    • Sustainability, digitalisation key components of ITC's future: Sanjiv Puri
    • ITC plans Rs 3,000 crore yearly growth push, says Chairman and MD Sanjiv Puri
    • Betting Big: ITC launches 'mission millet', to launch several products across its brands, says Sanjiv Puri
    • How Sanjiv Puri-led ITC is Turning into an FMCG Major
  • 53 <H4>
    • 'Focus is on sustainable and inclusive growth': Sanjiv Puri
    • Plateful of vision: Sanjiv Puri takes us through ITC's ambitious menu
    • Financial Results For The Quarter Ended December, 2023
    • ITC and a business case for Diversity, Equity and Inclusion: Saturday Solologues
    • As India gallops, so will FMCG industry: Sanjiv Puri, ITC CMD
    • ITC Institutional Investors & Financial Analysts Day: 12th December 2023
    • ITC's Forestry Initiatives: A Paradigm Shift Towards Sustainability
    • ITC Next: How do you turn around an elephant and make it dance?
    • Adopted an asset-right model, not asset-light: Top ITC Hotels exec
    • Not Just A Cookie A Whole Dessert! Sunfeast Dark Fantasy Desserts
    • How ITC Hotels achieved LEED Zero Carbon Certification?
    • Savlon Swasth India presents Haath Dhoona Cool Hai Campaign
    • Sunfeast YiPPee! presents the "YiPPee! Better World: Create Magic" initiative
    • Aashirvaad Presents 'Sach Much Organic'
    • Mangaldeep Sixth Sense - World Sight Day
    • Mr. Sanjiv Puri in Conversation with Ms. Shereen Bhan, CNBCTV18
    • Adopting Renewable Energy: Paving the Path to a Sustainable Future
    • ITC's Circular Economy Initiatives
    • Pioneering the Green Building Movement in India
    • Towards Water Security for All
    • ITC's Biodiversity Conservation Programme
    • ₹69,481 Crores
    • ₹18,753.31 Crores
    • 12
    • 25+
    • Over 800
    • 200+
    • Exports to 100
    • 119
    • 18 Years
    • 21 Years
    • 16 Years
    • 4 Million
    • 6 Million
    • 43%
    • 40
    • 12 Hotels, 1 Data Centre
    • 2 Hotels
    • Ushering in Nextgen Agriculture
    • A New Vector of Growth
    • Solutions for the Future
    • Building Resilience in India's Agriculture Sector
    • For a Future Tech Organisation
    • A Fulcrum of Growth
    • Leadership Speaks
    • FMCG
    • Hotels
    • Paperboards & Specialty Papers
    • Packaging
    • Agri Business
    • Information Technology
    • ITC Report & Accounts 2023
    • ITC Sustainability Report 2023
  • 22 <H5>
    • Gross Revenue figures as on 31.03.2023
    • Net Profit figures as on 31.03.2023
    • Businesses of Tomorrow
    • FMCG Mother Brands
    • Patents filed
    • Manufacturing units
    • Countries
    • Hotels across 80 locations
    • Carbon Positive
    • Water Positive
    • Solid Waste Recycling Positive
    • Farmers Benefitted by e-Choupal
    • Sustainable Livelihoods
    • of Total Energy is Renewable
    • Platinum Rated Green Buildings
    • LEED Zero Carbon
    • LEED Zero Water
    • Chairman & MD
    • ABOUT ITC
    • Businesses
    • SUSTAINABILITY
    • MEDIA CENTRE
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [40 errors, 14 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.itcportal.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /brands-microsite-new/
  • Disallow: /sustainability/sustainability-report-2014
  • Disallow: /businesses/agri-business/abd/
See all 22 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability

Favicon

usability

Custom 404 Error Page

usability

Printability

usability

W3C CSS Validation

validity

Indexed Pages

SEO-Authority

Domain Age

SEO-Authority

Domain Expiration

SEO-Authority

IP Canonicalization

SEO

URL Canonicalization

SEO

Page Speed

performanceSEO

Server Information

security

HTTPS (SSL)

security

Safe Browsing

security

Spam Blacklist

security

Email Address Obfuscation

security

Directory Browsing

security

Whois Privacy

security

Server Signature

security