comprehensive website review & analysis logo

comprehensive website review & analysis

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


  • screenshot of
  • Score:


    Generated on Monday, September 12th 2016 4:40 pm

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

17,581,011 most visited website in the World
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 17
Missing alt tag: 13

List of images with missing ALT attributes:

  • ../images/download-brochure.png
  • ../images/cat-land.jpg
  • ../images/cat-air.jpg
  • ../images/cat-sea.jpg
  • ../images/cat-additional.jpg
  • ../images/sep.jpg
  • ../images/logo1.png
  • ../images/logo2.png
  • ../images/logo3.png
  • ../images/logo4.png
  • ../images/logo5.png
  • ../images/logo6.png
  • ../images/face.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"LAS DEFENSE - Logistics and Supply Chain Management Solutions"

Length: 61 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"LAS Defense provide both domestic and international goods, no request too large or too small from A-Z we’ve got it all."

Length: 122 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

We have found 43 keywords:
  • LAS Defense
  • LAS Defense usa
  • spare parts requirements
  • spare parts
  • logistics solutions
  • Airframe Structural
  • Aircraft Propellers
  • Helicopter Rotor Blades
  • Aircraft Landing Gear
  • Aircraft Wheel
  • Aircraft Brake
  • Aircraft Control Cable
  • Hydraulic
  • Vacuum Equipment
  • De-icing System Equipment
  • Commercial Sailing Vessels
  • Trucks and Truck Tractors
  • Vehicular Cab
  • Body
  • Frame Structural
  • Weapons Systems Specific Vehicular Accessories
  • Diesel Engines
  • Steam Engines
  • Steam Turbines
  • Water Turbines
  • Water Wheels
  • Engine Fuel System
  • Engine Cooling System
  • Bearings Equipment
  • Antifriction
  • Unmounted
  • Saws
  • Filing Machines Equipment
  • Drilling Machines Equipment
  • Tapping Machines Equipment
  • Planers
  • Shapers
  • Woodworking Machines
  • Gas Welding
  • Heat Cutting
  • Metalizing Equipment Equipment
  • Riveting Machines Equipment
  • Soil Preparation Equipment
Length: 846 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 20.96%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
las defense2.42%12115--
learn more0.81%4--4--
aerospace craft0.61%3--3--
fsg list0.61%3--1--
supply chain0.40%21----
supply chain management0.40%21----
las defense inc0.40%2-----
chain management solutions0.20%11----
a-z we’ve got0.20%1-1---
request too large0.20%1-1---

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 6 <H1>
    • Land
    • Air
    • Sea
    • Additional Components
    • With LAS Defense there is
    • Proud to Serve
  • 88 <H2>
    • IMAGE [../images/cat-land.jpg]
    • IMAGE [../images/cat-air.jpg]
    • IMAGE [../images/cat-sea.jpg]
    • IMAGE [../images/cat-additional.jpg]
    • A part for every need, a solution for every problem.
    • FSG List
    • Weapons
    • Nuclear Ordnance
    • Fire Control Equipment
    • Ammunition and Explosives
    • Guided Missiles
    • Aerospace Craft and Structural Components
    • Aerospace Craft Components and Accessories
    • Aerospace Craft Launching, Landing, Ground Handling, and Servicing Equipment
    • Space Vehicles
    • Ships, Small Craft, Pontoons, and Floating Docks
    • Ship and Marine Equipment
    • Historical FSG
    • Railway Equipment
    • Ground Effect Vehicles, Motor Vehicles, Trailers, and Cycles
    • Tractors
    • Vehicular Equipment Components
    • Tires and Tubes
    • Engines, Turbines, and Components
    • Engine Accessories
    • Mechanical Power Transmission Equipment
    • Bearings
    • Woodworking Machinery and Equipment
    • Historical FSG
    • Metalworking Machinery
    • Service and Trade Equipment
    • Special Industry Machinery
    • Agricultural Machinery and Equipment
    • Construction, Mining, Excavating, and Highway Maintenance Equipment
    • Materials Handling Equipment
    • Rope, Cable, Chain, and Fittings
    • Refrigeration, Air Conditioning, and Air Circulating Equipment
    • Firefighting, Rescue, and Safety Equipment; and Environmental Protection Equipment and Materials
    • Pumps and Compressors
    • Furnace, Steam Plant, and Drying Equipment; and Nuclear Reactors
    • Plumbing, Heating, and Waste Disposal Equipment
    • Water Purification and Sewage Treatment Equipment
    • Pipe, Tubing, Hose, and Fittings
    • Valves
    • Maintenance and Repair Shop Equipment
    • Hand Tools
    • Measuring Tools
    • Hardware and Abrasives
    • Prefabricated Structures and Scaffolding
    • Lumber, Millwork, Plywood, and Veneer
    • Construction and Building Materials
    • EMPTY
    • Communication, Detection, and Coherent Radiation Equipment
    • Electrical and Electronic Equipment Components
    • Fiber Optics Materials, Components, Assemblies, and Accessories
    • Electric Wire, and Power and Distribution Equipment
    • Lighting Fixtures and Lamps
    • Alarm, Signal and Security Detection Systems
    • Medical, Dental, and Veterinary Equipment and Supplies
    • Instruments and Laboratory Equipment
    • Photographic Equipment
    • Chemicals and Chemical Products
    • Training Aids and Devices
    • Automatic Data Processing Equipment (Including Firmware), Software, Supplies and Support Equipment
    • Furniture
    • Household and Commercial Furnishings and Appliances
    • Food Preparation and Serving Equipment
    • Office Machines, Text Processing Systems and Visible Record Equipment
    • Office Supplies and Devices
    • Books, Maps, and Other Publications
    • Musical Instruments, Phonographs, and Home-Type Radios
    • Recreational and Athletic Equipment
    • Cleaning Equipment and Supplies
    • Brushes, Paints, Sealers, and Adhesives
    • Containers, Packaging, and Packing Supplies
    • Textiles, Leather, Furs, Apparel and Shoe Findings, Tents and Flags
    • Clothing, Individual Equipment, Insignia, and Jewelry
    • Toiletries
    • EMPTY
    • Agricultural Supplies
    • Live Animals
    • Subsistence
    • Fuels, Lubricants, Oils, and Waxes
    • Nonmetallic Fabricated Materials
    • Nonmetallic Crude Materials
    • Metal Bars, Sheets, and Shapes
    • Ores, Minerals, and Their Primary Products
    • Miscellaneous
  • 4 <H3>
    • LAS Defense specializes in providing both military and non-military land vehicle parts and components to various governmental forces. Learn more ....
    • LAS Defense also provides both military and non-military aircraft parts and components for both commercial and military support. Learn more ....
    • LAS Defense can also supply both military and non-military Sea Vessel parts and components for commercial or military use. Learn more ....
    • LAS Defense provides component support for various commercial and military applications. We offer a wide range of parts, for all of your needs. Learn more ....
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

WINDOWS-1252 (Latin I)
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [22 errors, 12 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [16 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 6 years, 3 days, 16 hours ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 6 years, 11 months, 27 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

No, the and do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 69% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
4621.12s23.43 KB274.35 KB154.6 KB37.97 KB0 B0 B490.34 KB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:
US KANSAS, Overland Park

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Registration Private
Domains By Proxy, LLC
14747 N Northsight Blvd Suite 111, PMB 309, Scottsdale, 85260, US
[email protected]
Administrative Contact:
Registration Private
Domains By Proxy, LLC
14747 N Northsight Blvd Suite 111, PMB 309, Scottsdale, 85260, US
[email protected]
Technical Contact:
Registration Private
Domains By Proxy, LLC
14747 N Northsight Blvd Suite 111, PMB 309, Scottsdale, 85260, US
[email protected]
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Microsoft-IIS/8.5 ASP.NET 4.0.30319
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

Your NameCompany NameCity, United States+1 5555555555
More Info