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visitorsVisitors
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performancePerformance
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securitySecurity

Report for lonsmith.com

iwebchk

  • screenshot of lonsmith.com
  • Score:

    69%

    3.76
    Progress:
    100%
    Generated on Monday, December 5th 2016 5:42 pm
    12/05/2016

Top Priorities

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Traffic Rank

visitors
11,175,843 most visited website in the World Trend: up (-4,828,981)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 24
Missing alt tag: 4

List of images with missing ALT attributes:

  • http://r.turn.com/r/beacon?b2=NJcb7-Ftoa96xtqtfDuDhJedOewSIITr6DG4PiF4kFAF7v...id=
  • http://lonsmith.com/wp-content/uploads/2014/12/logo_lonsmith21.png (2 locations)
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/954701356/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Dallas Roofing Contractors | Fort Worth Roofers | Lon Smith Roofing"

Length: 67 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Lon Smith Roofing is a BBB A+ rated Dallas roofing company since 1974. Call 800-317-4791 for a free roof inspection. Offices in Dallas and Fort Worth, TX."

Length: 154 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 15.39%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
roofing5.17%5422821
roof3.74%39-141-
smith2.97%3111311
lon2.97%3111311
dallas1.34%1412231
call1.15%12-1--5
damage1.15%12-----
worth1.05%11111-1
inspection1.05%11-11--
replacement1.05%11--21-
lon smith2.97%31113--
smith roofing1.72%18112--
fort worth0.86%9111--
dallas roofing0.77%8111--
read more0.77%8-----
lon smith roofing1.72%18112--
dallas roofing company0.29%3-1---
dallas roofing contractors0.19%21-1--
free roof inspection0.19%2-1---
fort worth roofing0.19%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
Yes, 3 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
Yes, flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 2 <H1>
    • Keeping your home safe, dry and comfortable!
    • LON SMITH ROOFING - DALLAS AND FORT WORTH ROOFING COMPANY
  • 11 <H2>
    • Residential Roof
    • Residential Roof
    • Commercial
    • WE CAN FIX YOUR ROOFING PROBLEMS
    • Replacement with Trusted Lon Smith Professionals
    • OUR HIGHLY TRAINED ROOFINSPECTORS
    • Commitment to Excellence
    • Over 40 Years of Roofing Texas Homes and Businesses
    • No Cost Roof Inspection from an A1 Certified Inspector
    • VIDEO TESTIMONIALS
    • Residential Roofing Products
  • 4 <H3>
    • Contact Us
    • Special Offers from Lon Smith Roofing
    • Contact Us
    • Dallas Roofing Contractors Exceeding Expectations
  • 3 <H4>
    • DFW Metroplex
    • LOCATIONS:
    • DFW Metroplex
  • 4 <H5>
    • 10 Year Gold Star Warranty Workmanship Warranty for Roof Leaks Includes Materials and Labor Non-Prorated $300 Please contact us for details.
    • Replacement
    • Repair
    • Roofing
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [4 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>1The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://lonsmith.com/wp-content/uploads/2014/12/logo_lonsmith2.png
size: 158px  by  135px
type: image/png

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [1020 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 20 years, 2 months, 7 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 4 years, 9 months, 21 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 66.147.244.184 does not redirect to lonsmith.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.lonsmith.com and lonsmith.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 78% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
89173.97s132.05 KB878.09 KB1.87 MB734.35 KB0 B133.61 KB3.71 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    None
    You have compression enabled.
      Leverage browser caching
      Medium
      Reduce server response time
      Medium
      In our test, your server responded in 0.51 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
        Minify CSS
        Low
        Compacting CSS code can save many bytes of data and speed up download and parse times.
          Minify CSS for the following resources to reduce their size by 1,000B (19% reduction).
          Minify HTML
          Low
          Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
            Minify HTML for the following resources to reduce their size by 2.7KiB (16% reduction).
            Minify JavaScript
            None
            Your JavaScript content is minified.
              Eliminate render-blocking JavaScript and CSS in above-the-fold content
              High
              Your page has 6 blocking script resources and 11 blocking CSS resources. This causes a delay in rendering your page.
                None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                  Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                  Optimize images
                  Low
                  Properly formatting and compressing images can save many bytes of data.
                    Optimize the following images to reduce their size by 10KiB (64% reduction).
                    Prioritize visible content
                    None
                    You have the above-the-fold content properly prioritized.

                      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                      Server Information

                      security

                      ISP:
                      Unified Layer
                      Server IP:
                      66.147.244.184
                      Server Location:
                      US UTAH, Orem

                      Name Server 1:
                      faith.logixcom.net (216.201.128.10)
                      Name Server 2:
                      meredith.logixcom.net (66.196.216.10)
                      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                      HTTPS (SSL)

                      security
                      Issued To:
                      Common Name (CN):
                      *.bluehost.com
                      Issuer:
                      Common Name (CN):
                      COMODO RSA Domain Validation Secure Server CA
                      Oranization (O):
                      COMODO CA Limited
                      Period of Validity
                      Begins On:
                      11/15/2016
                      Expires On:
                      02/15/2020
                      Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                      Safe Browsing

                      security
                      Yes
                      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=lonsmith.com)

                      Spam Blacklist

                      security
                      Good, your IP is not blacklisted.
                      Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                      Email Address Obfuscation

                      security
                      There is 1 email in plain text on the webpage:
                      • [email protected]
                      It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

                      Directory Browsing

                      security
                      Great, your server has directory browsing disabled.
                      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                      Whois Privacy

                      security
                      Registrant:
                      Name:
                      PERFECT PRIVACY, LLC
                      Address:
                      12808 Gran Bay Parkway West, Jacksonville, 32258, US
                      Phone:
                      +1.5707088780
                      Email:
                      [email protected]
                      Administrative Contact:
                      Name:
                      PERFECT PRIVACY, LLC
                      Address:
                      12808 Gran Bay Parkway West, Jacksonville, 32258, US
                      Phone:
                      +1.5707088780
                      Email:
                      [email protected]
                      Technical Contact:
                      Name:
                      PERFECT PRIVACY, LLC
                      Address:
                      12808 Gran Bay Parkway West, Jacksonville, 32258, US
                      Phone:
                      +1.5707088780
                      Email:
                      [email protected]
                      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                      Server Signature

                      security
                      On, nginx/1.10.2 W3 Total Cache/0.9.5.1
                      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

                      Professionals that can help with your website:

                      Your NameCompany NameCity, United States+1 5555555555
                      More Info