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comprehensive website review & analysis

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usabilityUsability
SEOSEO
mobileMobile
performancePerformance
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securitySecurity

Report for marketsandmarkets.com

iwebchk

  • screenshot of marketsandmarkets.com
  • Score:

    72.4%

    3.9
    Progress:
    100%
    Generated on Wednesday, October 26th 2016 12:57 pm
    10/26/2016

Top Priorities

list
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Traffic Rank

visitors
38,096 most visited website in the World Trend: up (-8,809)
5,751 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IN India42.7%marketsandmarkets.inNot available.
US United States15.5%marketsandmarkets.usNot available.
UK United Kingdom4.6%marketsandmarkets.co.ukNot available.
CN China4.0%marketsandmarkets.cnNot available.
JP Japan3.8%marketsandmarkets.jpNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 8
Missing alt tag: 6

List of images with missing ALT attributes:

  • images/slide1.jpg (2 locations)
  • images/slide2.jpg (2 locations)
  • images/about-mnm.png
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1012460844/? val...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Market Research Reports, Marketing Research Company, Business Research by MarketsandMarkets"

Length: 91 characters

Warning: The title is 91 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Market Research Firm- MarketsandMarkets offers market research reports and custom research services. We publish more than 1200 market research reports a year across 10 main industries."

Length: 184 characters

Warning: The description is 184 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 4 keywords:
  • MarketsandMarkets
  • Market Research
  • market research reports
  • marketing research company
Length: 88 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 35.82%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
market4.08%481312-
research1.70%203432-
20161.62%19-----
reports1.28%15122--
20211.19%14-----
systems1.11%13--5--
global0.94%11-----
food0.85%10--5--
technology0.85%10--4--
type0.85%10-----
market research0.68%8131--
global forecast0.60%7-----
market worth0.51%6-----
billion usd0.43%5-----
research reports0.34%4121--
market research reports0.34%4121--
custom research services0.26%3-11--
niche b2b markets0.17%2-----
systems market worth0.17%2-----
market research firm0.17%2-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Market Research Reports
  • 24 <H2>
    • Information & Communications Technology
    • Semiconductor & Electronics
    • Medical Devices
    • Chemicals
    • Advanced Materials
    • Energy and Power
    • Food and Beverage
    • Biotechnology
    • Aerospace & Defence
    • Automotive & Transportation
    • Automation & Process Control
    • Agriculture Industry
    • Packaging
    • Pharmaceuticals
    • Banking & Financial Services
    • Building & Construction
    • Mining, Minerals and Metals
    • Knowledge Store
    • New Reports
    • Press Releases
    • MnM in news
    • Thought Articles
    • Research Insight
    • About MarketsAndMarkets
  • 100 <H3>
    • IoT and Digitization
    • Cloud Computing
    • Mobility & Telecom
    • Information Security
    • Analytics
    • Software and Services
    • Data Center and Networking
    • Sensors and Controls
    • Semiconductor Materials and Components
    • Electronics System and Components
    • Display Technology
    • LED and Lighting (Optoelectronics)
    • Security and Surveillance
    • Communication and Connectivity Technology
    • Internet of Things (IoT) and M2M
    • Battery and Wireless Charging
    • Information System and Analytics
    • Diagnostic Imaging
    • Drug Delivery Devices
    • Minimally-invasive/Non-Invasive Surgery
    • Therapeutic
    • Molecular Diagnostic
    • Mobility Aid Technologies
    • Microfluids & MEMS
    • Non-Invasive monitoring
    • Bioimplants - Neurostimulators
    • Equipment Machine and Tooling
    • Green Chemicals
    • Bulk Chemicals and Inorganics
    • Speciality Chemicals
    • Coatings Adhesives Sealants and Elastomers
    • Ceramics and Glass
    • Resins and Polymers
    • Fibers and Composites
    • Foam and Insulation
    • Yarns, Fabric and Textile
    • Membranes
    • Non Renewable/Conventional
    • Clean & Renewable Energy
    • Transmission and Distribution
    • Pumps, Motors and Control Devices
    • Power Generation
    • Drilling Services
    • Drilling Equipment
    • Offshore Oil and Gas
    • Well Intervention
    • Convenience and Frozen Food
    • Food Ingredients
    • Food Processing & Equipment
    • Food Testing Services and Logistics
    • Biomaterials
    • Proteomics
    • Bioinformatics
    • Biomarkers
    • Biosimilars
    • Drug Delivery
    • Drug Discovery
    • Stem Cell
    • RNAi
    • Genomics
    • Biomanufacturing
    • Aviation
    • Defence Platforms & System
    • Marine
    • Communication, Navigation, Surveillance
    • Airport Systems
    • Unmanned Systems
    • Engine and Exhaust Systems
    • Body (Interior and Exterior)
    • On-Highway and Off-Highway Vehicles
    • Advanced Technologies
    • Driving Support and Security
    • Automotive Components and Materials
    • Automotive Systems
    • Automotive Electronics and Electrical Equipment
    • Robotics
    • Electrical Systems and Components
    • Testing, Inspection and Certification
    • Industrial Automation
    • Agrochemicals
    • Feed and Animal Nutrition
    • Farm Equipments and Irrigation
    • Seeds and Others
    • Agricultural Biologicals
    • Packaging Materials
    • Labels and Tags
    • Weight Loss
    • Clinical Diagnostics
    • Sales and Marketing
    • Drug Development
    • Therapeutic/drugs
    • Niche Applications
    • Mobile Banking
    • Credit & Loans
    • Wealth Management
    • Building & Construction Materials
    • Construction Equipment
    • Construction Technology and Sustainability
    • Mineral and Metal Mining
    • Industrial Gases
  • 1 <H4>
    • Custom Research Services
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [111 errors, 8 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://marketsandmarkets.com/favicon.ico
size: 20px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://marketsandmarkets.com/Error_Page.asp.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [43 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 7 years, 8 months, 9 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 1 year, 3 months, 21 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 118.67.249.4 does not redirect to marketsandmarkets.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.marketsandmarkets.com and marketsandmarkets.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 79% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
48133.92s76.85 KB467.52 KB461.96 KB173.5 KB0 B144.7 KB1.29 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
None
Leverage browser caching
High
Reduce server response time
None
Minify CSS
Low
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
Medium
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Net4India
Server IP:
118.67.249.4
Server Location:
IN HARYANA, Gurgaon

Name Server 1:
kip.ns.cloudflare.com (173.245.59.128)
Name Server 2:
sara.ns.cloudflare.com (173.245.58.144)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
marketsandmarkets.com
Issuer:
Common Name (CN):
thawte SSL CA - G2
Oranization (O):
thawte, Inc.
Period of Validity
Begins On:
03/17/2016
Expires On:
03/17/2017
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=marketsandmarkets.com)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Microsoft-IIS/7.5 ASP.NET
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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