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comprehensive website review & analysis

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visitorsVisitors
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usabilityUsability
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mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for newline.ind.br

iwebchk

  • screenshot of newline.ind.br
  • Score:

    63.8%

    3.55
    Progress:
    100%
    Generated on Wednesday, October 19th 2016 10:29 am
    10/19/2016

Top Priorities

list
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Traffic Rank

visitors
2,254,729 most visited website in the World Trend: down (+620,340)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 12
Missing alt tag: 3

List of images with missing ALT attributes:

  • http://www.newline.ind.br/wp-content/uploads/2014/07/Newline_03B.png (3 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Newline Iluminação"

Length: 18 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Com uma história de sucesso e há mais de 15 anos no setor de iluminação, o Grupo New Line possui diversas marcas para atender aos mais variados nichos do"

Length: 153 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 349 keywords:
  • luminárias de teto
  • luminária de teto
  • luminária teto
  • luminárias teto
  • luminária para teto
  • luminárias para teto
  • tipos de luminárias de teto
  • preço de luminárias de teto
  • comprar luminárias de teto
  • preços de luminárias de teto
  • luminária de mesa
  • luminárias de mesa
  • luminária mesa
  • luminária de mesa articulável
  • luminária para mesa
  • luminária de mesa
  • luminárias de mesa
  • luminária mesa
  • luminária de mesa articulável
  • luminária para mesa
  • luminária de mesa startec
  • luminária de mesa pelicano
  • luminária de mesa
  • luminária de embutir
  • luminária embutida
  • luminária embutir
  • luminária embutir quadrada
  • luminárias de embutir
  • luminárias embutidas
  • luminárias embutir
  • comprar luminárias de teto
  • luminária de teto
  • luminária para teto
  • luminária teto
  • luminárias de teto
  • luminárias para teto
  • luminárias teto
  • preço de luminárias de teto
  • preços de luminárias de teto
  • tipos de luminárias de teto
  • luminária de mesa
  • luminárias de mesa
  • luminária mesa
  • luminária de mesa articulável
  • luminária para mesa
  • luminária de mesa startec
  • luminária de mesa pelicano
  • luminária de mesa philips
  • luminárias de led
  • luminária de led
  • luminárias led
  • luminária de mesa led
  • luminária mesa led
  • luminárias led preço
  • luminárias de parede
  • luminária de parede
  • luminária parede
  • luminárias parede
  • luminarias para parede
  • luminaria para parede
  • lustres para sala de jantar
  • lustres de cristal
  • luminárias e lustres
  • preço de lustres
  • lojas de lustres na consolação
  • lustre e luminarias
  • luminarias lustres
  • lustres decorativos
  • luminária de piso
  • luminárias de piso
  • luminária piso
  • luminaria de piso articulada
  • luminarias piso
  • lustres e pendentes
  • pendentes e lustres
  • pendentes e luminárias
  • luminárias pendente
  • pendentes luminarias
  • luminarias e pendentes
  • pendente luminaria
  • luminaria pendentes
  • luminarias pendentes industriais
  • pendentes decorativos
  • comprar luminarias pendentes
  • iluminaria
  • iluminação
  • iluminação consolação
  • iluminação de ambientes
  • iluminação de chão
  • iluminação de led
  • iluminação de loja
  • iluminação de lojas
  • iluminação de parede
  • iluminação de piso
  • iluminação decoração
  • iluminação loja
  • iluminação na parede
  • iluminação para jardim
  • iluminação para loja
  • iluminação para lojas
  • iluminação parede
  • iluminação pendentes
  • iluminação piso
  • iluminação spots
  • loja de iluminação
  • lojas de iluminação
  • luminari iluminação
  • pendentes iluminação
  • poste de iluminação
  • spots de iluminação
  • abajur de chão
  • abajur de mesa
  • abajur para sala
  • abajur de parede
  • abajur de pé
  • abajures e luminárias
  • abajur e luminarias
  • luminaria abajur
  • luminarias abajur
  • luminária spot
  • spot luminaria
  • luminárias spot
  • luminaria tipo spot
  • spot luminarias
  • luminaria de mesa para leitura
  • luminarias de mesa para leitura
  • luminarias para mesa
  • luminarias para mesa de jantar
  • luminarias mesa
  • comprar luminaria de mesa
  • luminaria de mesa com garra
  • lampada para luminaria de mesa
  • luminaria para mesa de sinuca
  • luminarias preços
  • preço de luminaria
  • luminarias de teto preço
  • preço luminaria
  • preços de lustres e luminarias
  • preço luminarias
  • luminaria de emergencia preço
  • luminarias de led preço
  • preço de luminarias pendentes
  • preços luminarias
  • luminarias preços
  • preço de luminaria
  • luminarias de teto preço
  • preço luminaria
  • preços de lustres e luminarias
  • preço luminarias
  • luminaria de emergencia preço
  • luminarias de led preço
  • preço de luminarias pendentes
  • preços luminarias
  • luminaria de embutir quadrada
  • luminaria quadrada de embutir
  • luminaria embutir fluorescente
  • arandela embutida
  • luminaria para embutir
  • luminarias para embutir
  • luminaria de embutir no piso
  • luminarias preços
  • preço de luminaria
  • luminarias de teto preço
  • preço luminaria
  • preços de lustres e luminarias
  • preço luminarias
  • luminaria de emergencia preço
  • luminarias de led preço
  • preço de luminarias pendentes
  • preços luminarias
  • luminaria de embutir quadrada
  • luminaria quadrada de embutir
  • luminaria embutir fluorescente
  • arandela embutida
  • luminaria para embutir
  • luminarias para embutir
  • luminaria de embutir no piso
  • startec luminarias
  • luminarias baratas
  • luminarias de madeira
  • luminarias plafon
  • luminarias em bh
  • luminaria itaim
  • luminarias de coluna
  • lumini luminarias
  • fabrica de luminarias sp
  • luminaria de cabeceira
  • luminarias comprar
  • luminarias para varanda
  • fotos de luminarias
  • luminaria pelicano
  • luminaria para espelho
  • luminarias coloniais
  • itaim luminarias
  • luminarias recicladas
  • luminarias sobrepor
  • luminaria com garra
  • luminaria cabeceira
  • abalux luminarias
  • luminarias simples
  • luminaria para varanda
  • luminarias sp
  • luminarias consolação
  • luminaria pedestal
  • site de luminarias
  • luminaria moderna
  • luminaria retro
  • luminarias para muro
  • luminaria de vidro
  • luminaria rosa
  • luminarias redondas
  • luminaria design
  • luminaria retangular
  • luminaria barata
  • mundo das luminarias
  • luminarias cristal
  • luminaria de leds
  • luminaria comprar
  • base para luminaria
  • imagens de luminarias
  • luminarias df
  • tartaruga luminaria
  • luminaria camarim
  • luminaria preta
  • luminarias on line
  • luminaria provençal
  • luminarias spots
  • luminarias divertidas
  • luminaria para corredor
  • new line luminarias
  • luminarias de vidro
  • luminaria bronzearte
  • luminaria para bancada
  • luminaria para escrivaninha
  • luminarias internas
  • luminarias florianopolis
  • luminarias de cabeceira
  • luminaria vintage
  • luminaria grande
  • luminarias lumini
  • luminarias para escrivaninha
  • luminaria lumini
  • intral luminarias
  • luminarias tartaruga
  • luminarias industrial
  • luminaria balizador
  • espelho com luminaria
  • luminaria par 20
  • luminarias de canto
  • luminarias de pedestal
  • luminarias articuladas
  • luminaria papel
  • luminaria diferente
  • luminaria para manicure
  • mini luminaria
  • luminarias accord
  • luminaria pl
  • vendas de luminarias
  • luminarias para estudo
  • www.luminarias
  • luminarias para corredor
  • luminaria no frame
  • luminarias bella
  • modelos de luminarias de teto
  • luminaria verde
  • luminarias prismaticas
  • luminaria de teto para escritorio
  • design 2de luminarias
  • luminaria tipo plafon
  • luminaria cama
  • luminaria personalizada
  • luminarias de jardins
  • luminaria interna
  • luminarias new line
  • mini luminaria para leitura
  • empresa de luminarias
  • luminaria articulavel
  • luminaria de rua
  • spots e luminarias
  • luminarias usadas
  • luminaria plafonier
  • luminaria espeto
  • luminaria divertida
  • design luminarias
  • luminarias de bancada
  • luminarias grandes
  • luminarias fotos
  • luminarias de tecido
  • luminaria rusticas
  • interlight luminarias
  • luminaria balizadora
  • luminaria bar
  • luminaria circular
  • luminaria leds
  • luminarias pelotas
  • coluna luminaria
  • luminarias salvador
  • luminaria 2x32
  • luminaria bh
  • luminaria fluorescente sobrepor
  • luminarias de emergencia de led
  • luminaria ecologica
  • spots luminarias
  • luminarias italianas
  • luminarias dicroicas
  • luminarias para bar
  • luminaria para bar
  • luminarias chao
  • fotos luminarias
  • luminarias economicas
  • luminaria rj
  • luminaria tenda
  • avant luminaria
  • base luminaria
  • luminaria cubo
  • luminarias venda online
  • montalto luminarias
  • luminarias de rua
  • arandela externa
  • arandelas de parede
  • arandela de parede
  • arandela tartaruga
  • arandelas coloniais
  • lustres e arandelas
  • arandela parede
  • arandela para quarto
  • arandela articulada
  • luminarias arandelas
  • arandelas decorativas
  • arandela quadrada
  • arandela preço
  • arandelas de parede externa
  • arandela quarto
  • arandelas externa
  • arandela camarim
  • arandela provençal
  • arandelas parede
  • arandelas para jardim
  • arandela de jardim
  • arandela tipo tartaruga
  • arandela de teto
  • iluminação com arandelas
  • arandela bronzearte
  • arandelas de madeira
  • arandela externa preço
  • arandela decorativa
  • luminarias e arandelas
  • arandela balizadora
Length: 7579 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 3.79%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
iluminação3.87%171133-
para2.73%12-12--
newline2.51%111-27-
mais2.51%11-21--
uma1.37%6-1---
pendente1.37%6--22-
decorativa1.37%6--2--
são1.37%6--1--
direta1.37%6-----
inside1.14%5--1--
newline iluminação1.14%51----
saiba mais0.91%4--1--
iluminação decorativa0.68%3--1--
led a600.68%3--1--
para criar0.68%3-----
para atender aos0.23%1-1---
line possui diversas0.23%1-1---
possui diversas marcas0.23%1-1---
mais variados nichos0.23%1-1---
aos mais variados0.23%1-1---
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 13 <H2>
    • ARANDELAS LISSE
    • PARA LÂMPADAS LED A60
    • PENDENTE BILBOQUÊ
    • ESTILO & TENDÊNCIA
    • PENDENTE HUT
    • DESIGN EVERSATILIDADE
    • Pendentes
    • Embutidos de teto
    • Plafons
    • Arandelas
    • CATÁLOGOS NEWLINE
    • ILUMINAÇÃO DECORATIVA
    • ILUMINAÇÃO TÉCNICA
  • 1 <H3>
    • Pin It on Pinterest
  • 4 <H4>
    • Saiba mais sobre os catálogos Newline 2016: Linha decorativa e inside.
    • Newsletter
    • Siga-nos nas Redes Sociais
    • Principais categorias
  • 4 <H5>
    • São produtos com design exclusivo e diferenciado, cuidadoso processo produtivo e alta qualidade.
    • DOWNLOAD
    • Especialmente criada para oferecer a melhor tecnologia e qualidade em iluminação.
    • DOWNLOAD
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: pt-BR (Portuguese)
Language Attribute: pt-BR (Portuguese)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [3 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://www.newline.ind.br/produtos/.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Data could not be obtained.
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 12 years, 15 days, 10 hours ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 8 years, 11 months, 14 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 186.202.149.13 does not redirect to newline.ind.br.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.newline.ind.br and newline.ind.br resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 66% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
5467.89s87.56 KB378.93 KB616.89 KB685.46 KB0 B513.88 KB2.23 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
Medium
Reduce server response time
High
Minify CSS
None
Minify HTML
None
Minify JavaScript
None
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
Medium
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Locaweb Serviços de Internet S/A
Server IP:
186.202.149.13
Server Location:
BR CEARá, Fortaleza (Papicu)

Name Server 1:
ns1.locaweb.com.br (189.126.108.2)
Name Server 2:
ns2.locaweb.com.br (201.76.40.2)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=newline.ind.br)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Handle:
MAS617
Name:
Marcos Antonio Silva
Created:
2000-02-16
Changed:
2016-02-03
Organization:
Modern Line Ind. e Com. de Ilumina??o Ltda.
Administrative Contact:
Handle:
MAS617
Name:
Marcos Antonio Silva
Created:
2000-02-16
Changed:
2016-02-03
Billing Contact:
Handle:
MAS617
Name:
Marcos Antonio Silva
Created:
2000-02-16
Changed:
2016-02-03
Technical Contact:
Handle:
MAS617
Name:
Marcos Antonio Silva
Created:
2000-02-16
Changed:
2016-02-03
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Microsoft-IIS/7.5 ASP.NET
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

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