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Report for newrulefx.com

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Traffic Rank

visitors
2,998,636 most visited website in the World Trend: up (-1,172,566)
816,352 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States100.0%newrulefx.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 124
Missing alt tag: 1

List of images with missing ALT attributes:

  • //cdn.shopify.com/s/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c24...gif
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"NewRuleFX.com - Special Effects Props Supply & Breakaways"

Length: 57 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"NewRuleFX is a special effects prop & supply co. specializing in breakaway props, breakaway glass, foam rubber props, replicas, knives, bottles, Smashing FX!"

Length: 157 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 31.16%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
prop2.06%175-127272
breakaway1.86%158-2444315
bottle1.83%156--303012
foam1.78%151-135359
size1.46%124----105
approximate1.29%110----110
sku1.27%108----106
rubber1.18%100-131311
smashprops0.99%84--4040-
use0.83%71--4-5
approximate size1.23%105-----
smashprops breakaway0.93%79--39--
foam rubber0.73%62-124--
actor cigarette0.22%19--6--
wine bottle0.21%18--5--
smashprops breakaway vintage0.19%16--8--
actor cigarette prop0.14%12--4--
smashprops breakaway large0.12%10--5--
wine bottle prop0.12%10--5--
scotch whiskey bottle0.12%10--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H2>
    • Welcome to NewRule FX
  • 123 <H3>
    • SMASHProps Breakaway Beer Bottle 6-Pack
    • SMASHProps Breakaway Standard Beer or Soda Bottle
    • SMASHProps Breakaway White Wine Bottle Prop
    • SMASHProps Breakaway Scotch Whiskey Bottle
    • SMASHProps Breakaway Vintage Fluted Soda Bottle
    • SMASHProps Breakaway Bottle 12pc Sample Pack
    • SMASHProps Breakaway Vintage Beer Bottle
    • SMASHProps Breakaway Vintage Full Pint Bottle
    • SMASHProps Breakaway Premium Vodka Bottle
    • SMASHProps Breakaway Bordeaux Wine Bottle Prop
    • SMASHProps Breakaway Mini Poison Bottle Set
    • SMASHProps Breakaway Large Antique Whiskey Bottle
    • SMASHProps Champagne Bottle
    • SMASHProps Breakaway Vintage Soda Bottle
    • SMASHProps Breakaway Half Pint Flask Bottle
    • SMASHProps Breakaway Vintage Tonic Bottle
    • Rubber Glass - Fake Broken Pieces, Sharp Shards & Tempered Glass
    • Professional 5ml Retractable Hypo Syringe Needle Movie Prop Kit
    • Foam Rubber Hammer
    • Large Foam Rubber Axe
    • Foam Rubber Crowbar
    • Foam Rubber Hatchet Axe Prop
    • Plastic Long Bladed Kitchen Knife
    • Foam Rubber Sledgehammer
    • Prop Money $100 Bill Stacks
    • Rubber Wrench
    • Plastic Cleaver Blade Knife
    • FX Blood Scalpel Blade Prop
    • Large Mining Pick Axe
    • Foam Rubber Wooden Rolling Pin
    • Foam Rubber Fire Extinguisher Prop
    • TNT Dynamite Stick Prop
    • Rubber Frying Pan
    • Foam Rubber Hammer
    • Foam .45 Semi Automatic Handgun Prop
    • Foam .38 Snub Nose Revolver Handgun Pistol
    • Foam Cinder Block Prop
    • Foam Baseball Bat
    • Foam Rubber Crowbar
    • Foam Rubber Hatchet Axe Prop
    • Foam Rubber Sledgehammer
    • Foam Aluminum Can
    • Foam Rubber Art Deco Free Standing Ashtray Prop
    • Foam Rubber Fire Extinguisher Prop
    • Medium Foam Stone Rock
    • Large Foam Rubber Axe
    • Foam Rubber Standard Brick
    • Foam Rubber Barbell Freeweight 25lb Style
    • Electronic Actor Cigarette Prop Kit TAN
    • --Units Shipping Daily--
    • Now Included in the Actor Equity and PLASA Smoke and Haze Study, for use in union productions
    • Actor Cigarette Refill Cartridges TAN (10ea.)
    • Electronic Actor Cigarette Prop Kit WHITE
    • --Units Shipping Daily--
    • Now Included in the Actor Equity and PLASA Smoke and Haze Study, for use in union productions
    • Actor Cigarette Refill Cartridges WHITE (10ea.)
    • Large Plastic Plate
    • Plastic Coffee Mug
    • Plastic Crystal Vase
    • Plastic Wine Bottle Prop
    • Acrylic Crystal Ice Cubes
    • Floating Rubber Ice Cubes
    • Large Acrylic Plastic Diamonds 1" diameter
    • Medium Acrylic Plastic Diamonds 3/4" diameter
    • Plastic Mini Ice Pieces 12 qty
    • Foam .38 Snub Nose Revolver Handgun Pistol
    • Foam .45 Semi Automatic Handgun Prop
    • Foam Baseball Bat
    • Rubber Mosberg Model 500 Shotgun Prop
    • Foam Rubber Crowbar
    • Foam Rubber Hammer
    • Foam Rubber Hatchet Axe Prop
    • Foam Rubber Metal Pipe
    • Foam Rubber Sledgehammer
    • Foam Rubber Wiffle Ball Bat
    • Medium Foam Stone Rock
    • Large Foam Rubber Axe
    • Plastic Cleaver Blade Knife
    • Plastic Garden Shears
    • Plastic Long Bladed Kitchen Knife
    • TNT Dynamite Stick Prop
    • Electronic Actor Cigarette Prop Kit TAN
    • --Units Shipping Daily--
    • Now Included in the Actor Equity and PLASA Smoke and Haze Study, for use in union productions
    • Breakaway Balsa Wood Baseball Bat Prop
    • SMASHProps Breakaway Standard Beer or Soda Bottle
    • Rubber Glass - Fake Broken Pieces, Sharp Shards & Tempered Glass
    • Professional 5ml Retractable Hypo Syringe Needle Movie Prop Kit
    • Electronic Actor Cigarette Prop Kit WHITE
    • --Units Shipping Daily--
    • Now Included in the Actor Equity and PLASA Smoke and Haze Study, for use in union productions
    • Foam Rubber Hammer
    • Breakaway Clock Regulator Style Antique Pendulum
    • Rubber Frying Pan
    • SMASHProps Breakaway Tumbler Glass
    • NewRuleFX Formula All Purpose Stage Blood
    • Foam .45 Semi Automatic Handgun Prop
    • SMASHProps Breakaway Beer Bottle 6-Pack
    • SMASHProps Breakaway Standard Beer or Soda Bottle
    • SMASHProps Breakaway Bud Vase
    • SMASHProps Breakaway Tumbler Glass
    • SMASHProps Breakaway Large Mug
    • SMASHProps Breakaway Large Dinner Plate
    • SMASHProps Breakaway White Wine Bottle Prop
    • SMASHProps Breakaway Scotch Whiskey Bottle
    • SMASHProps Breakaway Vintage Fluted Soda Bottle
    • SMASHProps Breakaway Bottle 12pc Sample Pack
    • Breakaway Beer Pint Glass
    • SMASHProps Breakaway Small Dinner Plate
    • SMASHProps Breakaway Vintage Beer Bottle
    • SMASHProps Breakaway Cut Crystal Vase
    • SMASHProps Breakaway Vintage Full Pint Bottle
    • Balsa Breakaway Chair
    • SMASHProps Breakaway Premium Vodka Bottle
    • SMASHProps Breakaway Crystal Cut Tumbler Glass
    • SMASHProps Breakaway Medium Dinner Plate
    • SMASHProps Breakaway Bordeaux Wine Bottle Prop
    • SMASHProps Breakaway Cinder Block
    • SMASHProps Breakaway Mini Poison Bottle Set
    • SMASHProps Breakaway Large Antique Whiskey Bottle
    • SMASHProps Breakaway Large Vase
    • About New Rule FX
    • EMPTY
  • 8 <H4>
    • Best Seller
    • Featured Products
    • Contact
    • Information
    • Menu Links
    • Product Lines
    • Breakaway Props
    • Extras
  • 1 <H5>
    • EMPTY
  • 1 <H6>
    • Historical information source: Wikipedia
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [70 errors, 63 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, http://newrulefx.com/robots.txt
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Subscribe for mobile rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Subscribe for mobile optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Subscribe for more details
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Data could not be obtained.
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 5 years, 6 months, 14 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 4 years, 5 months, 16 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 23.227.38.32 does not redirect to newrulefx.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.newrulefx.com and newrulefx.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 63% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
147123.30s480.37 KB921.34 KB688.24 KB395.64 KB0 B1.53 KB2.43 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
Low
Reduce server response time
None
Minify CSS
None
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
High
Prioritize visible content
Medium

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
23.227.38.32
Server Location:
CA -, -

Name Server 1:
ns29.domaincontrol.com (216.69.185.15)
Name Server 2:
ns30.domaincontrol.com (208.109.255.15)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
newrulefx.com
Issuer:
Common Name (CN):
Let's Encrypt Authority X3
Oranization (O):
Let's Encrypt
Period of Validity
Begins On:
06/11/2016
Expires On:
09/09/2016
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There is 1 email in plain text on the webpage:
  • orders@newrule.com
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.