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comprehensive website review & analysis

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successHigh score
mediumMedium score
failedLow score
failedInfo only
social social
backlinks backlinks
visitors visitors
accessibility accessibility
SEO-content SEO-content
technology technology
validity validity
usability usability
SEO SEO
SEO-Authority SEO-Authority
performance performance
security security

Report for petsmart.com

iwebchk

  • screenshot of petsmart.com
  • 5 0
    Score:

    68.5%

    3.43
    Progress:
    100%
    Generated on Sunday, September 7th 2014 9:52 pm
    09/07/2014

Top Priorities

list
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Traffic Rank

visitors
5,963rd most visited website in the World Trend: down (+309)
1,326th most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States84.3%petsmart.usNot available.
CA Canada4.2%petsmart.caNot available.
IN India2.1%petsmart.inNot available.
MX Mexico1.0%petsmart.mxNot available.
UK United Kingdom0.8%petsmart.co.ukNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 89
Missing alt tag: 51

List of images with missing ALT attributes:

  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/September/Homepage/08251...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/_images/pulldown-arrows/pulld...png
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/_images/button-segments/PetSm...png
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/September/Homepage/08251...png
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5066967_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5135726_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5183233_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5204238_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5184314_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5216434_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5102283_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5153443_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5136245_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5219917_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5219822_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5220411_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5220126_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5219965_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5218663_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5210331_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5210305_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5210957_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5210516_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5210666_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5210529_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5208956_main_t300x300.jpg
  • http://petus.imageg.net/PETNA_36/pimg/pPETNA-5210249_main_t300x300.jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/_images/thin_pencil--gray.png (2 locations)
  • /gsi/static/WFS/PETNA-Site/-/PETNA/en_US/images/thin_pencil--gray.png
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/_images/pulldown-arrows/pulld...png
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/August/Homepage/giving-b...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/August/Homepage/giving-b...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/August/Homepage/giving-b...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/September/Homepage/08251...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/August/Homepage/pet-serv...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/August/Homepage/pet-serv...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/September/Homepage/08251...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/2014/September/Homepage/08251...jpg
  • /gsi/static/WFS/PETNA-Site/-/PETNA-PETUS/en_US/_images/carrot.png (11 locations)
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/950552704/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Pet Supplies, Pet Accessories and Many Pet Products | PetSmart"

Length: 62 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Get the best pet supplies to care for your pet. PetSmart offers quality pet products and accessories for a healthier, happier pet."

Length: 130 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 10 keywords:
  • petsmart
  • pets mart
  • pet supplies
  • pet products
  • pet accessories
  • pet supply
  • pet store
  • pet stores
  • pet shop
  • pet shops
    Length: 120 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 6.27%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    food3.56%49---9-
    pet3.20%443451-
    save2.90%40--319-
    dog2.25%31--26-
    shop2.03%28--2--
    more2.03%28--1--
    select2.03%28---13-
    learn1.89%26-----
    petsmart1.53%211164-
    cat1.53%21--23-
    learn more1.89%26-----
    dog food1.31%18-----
    featured shops0.87%12-----
    small pet0.73%10--1--
    cat food0.73%10-----
    doggie day camp0.36%5-----
    adult dog food0.36%5-----
    petsmart gives back0.29%4--2--
    select dry dog0.22%3-----
    select blue buffalo0.22%3-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 9 <H1>
      • Dog
      • Cat
      • Fish
      • Bird
      • Reptile
      • Small Pet
      • Pet Services
      • Sale
      • Giving Back
    • 5 <H2>
      • Monthly Features
      • Dog & Cat Nutrition
      • Giving Back
      • Pet Services
      • Featured Brands
    • 18 <H3>
      • shop
      • Breed Specific Nutrition
      • Weight Maintenance for Pets
      • PetSmart Charities®
      • PetSmart Gives Back
      • Adopt a pet today!
      • We believe pets make us better people
      • Grooming isn’t just what we do – it’s what we love!
      • Inspire Good Habits
      • Rest Easy Knowing Your Pet’s in Good Hands
      • Worry Less, Play More!
      • Trust in Expertise
      • Store Services
      • PetSmart Cares
      • Shop With Us
      • Education
      • About PetSmart
      • Still have questions? Contact us online or call 888-839-9638
    • 3 <H4>
      • Save up to 25%
      • Save 20% sitewide
      • Free shipping
    • 9 <H5>
      • Nature's Recipe®
      • Blue Buffalo™
      • Top Fin®
      • National Geographic™
      • Save $5
      • Nutro® Natural Choice®
      • PetSmart Charities®
      • PetSmart Gives Back
      • Adopt a Pet
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    Not declared.
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    validity
    Status: FAILED [28 errors, 88 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Not found!
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Favicon

    usability
    Missing - The link to the favicon is either invalid or the icon file is missing.
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    usability
    No custom 404 error page detected.

    Warning: Soft 404 error detected redirecting to http://www.petsmart.com/404.

    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Data could not be obtained.
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    SEO-Authority
    PR: 6 out of 10 (Very Good)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    SEO-Authority
    Estimated number of pages indexed by Google™: 0
    Estimated number of pages indexed by Bing™: 0
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 19 years, 1 month, 19 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 1 year, 10 months, 10 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

    IP Canonicalization

    SEO
    No, your site's IP 199.241.235.78 does not redirect to petsmart.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    Yes, both the www.petsmart.com and petsmart.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 60% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    150243.80s165.36 KB1.73 MB1.05 MB388.77 KB0 B8.78 KB3.33 MB

    RecommendationImpactDetails
    Avoid landing page redirects
    None
    Your page has no redirects.
      Enable compression
      Low
      Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
        Enable compression for the following resources to reduce their transfer size by 6.1KiB (57% reduction).
        Leverage browser caching
        High
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          Low
          In our test, your server responded in 0.26 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
            Minify CSS
            Low
            Compacting CSS code can save many bytes of data and speed up download and parse times.
              Minify CSS for the following resources to reduce their size by 696B (12% reduction).
              Minify HTML
              Low
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 2.1KiB (9% reduction).
                Minify JavaScript
                Low
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 2.1KiB (2% reduction).
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  Medium
                  Optimize images
                  Medium
                  Properly formatting and compressing images can save many bytes of data.
                    Optimize the following images to reduce their size by 36.6KiB (5% reduction).
                    Prioritize visible content
                    None
                    You have the above-the-fold content properly prioritized.

                      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                      Server Information

                      security
                      Server IP:
                      199.241.235.78
                      Server Location:
                      US PENNSYLVANIA, King Of Prussia

                      Name Server 1:
                      pdns69.ultradns.biz (156.154.66.69)
                      Name Server 2:
                      pdns69.ultradns.co.uk (156.154.69.69)
                      Name Server 3:
                      pdns69.ultradns.com (156.154.64.69)
                      Name Server 4:
                      pdns69.ultradns.info (156.154.68.69)
                      Name Server 5:
                      pdns69.ultradns.net (156.154.65.69)
                      Name Server 6:
                      pdns69.ultradns.org (156.154.67.69)
                      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                      Safe Browsing

                      security
                      Yes - This site is not currently listed as suspicious.
                      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=petsmart.com)

                      Spam Blacklist

                      security
                      Good, your IP is not blacklisted.
                      Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                      Email Address Obfuscation

                      security
                      Great, this webpage does not contain email addresses displayed in plain text.
                      It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

                      Directory Browsing

                      security
                      Great, your server has directory browsing disabled.
                      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                      Whois Privacy

                      security
                      No contact information available.
                      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                      Server Signature

                      security
                      On, Apache/2
                      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).