comprehensive website review & analysis

Legend
successHigh score
mediumMedium score
failedLow score
failedInfo only
social social
backlinks backlinks
visitors visitors
accessibility accessibility
SEO-content SEO-content
technology technology
validity validity
usability usability
SEO SEO
SEO-Authority SEO-Authority
performance performance
security security

Report for petsmart.com

iwebchk
5 0
Score:

67.9%

3.4
Progress:
100%
Generated on Friday, February 21st 2014 8:09 pm
02/21/2014

screenshot of petsmart.com

Top Priorities

list
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Traffic Rank

visitors
4,957th most visited website in the World Trend: up (-618)
1,353rd most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States81.7%petsmart.usNot available.
CA Canada4.8%petsmart.caNot available.
IN India2.9%petsmart.inNot available.
RU Russia0.7%petsmart.ruAvailable. Register it now!
UK United Kingdom0.7%petsmart.co.ukNot available.
PK Pakistan0.7%petsmart.pkNot available.
MX Mexico0.7%petsmart.mxNot available.
CN China0.5%petsmart.cnNot available.
CO Colombia0.5%petsmart.coNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 59
Missing alt tag: 18

List of images with missing ALT attributes:

  • http://pet.imageg.net/__ssobj/static/arrow.jpg (16 locations)
  • http://link.mercent.com/image.ashx?merchantID=PETsMART
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/950552704/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Pet Supplies, Pet Accessories, and Many Pet Products | PetSmart"

Length: 63 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"PetSmart offers the best pet supplies, services, and expertise to help you care for your pets."

Length: 94 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 9 keywords:
  • petsmart
  • pets mart
  • pet supplies
  • pet products
  • pet supply
  • pet store
  • pet stores
  • pet shop
  • pet shops
Length: 103 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 10.55%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
ConsistentKeywordsDensityCountTitleDescriptionH1-H6ALTBold
more4.34%27---7-
pet3.38%213-13-
learn3.38%21---7-
food2.89%18---4-
accessories2.41%151----
care2.41%15--1--
dog1.93%12---41
supplies1.45%91--1-
save1.45%9---9-
health1.45%9---1-
learn more3.38%21-----
view more0.96%6-----
feeding accessories0.80%5-----
odor removers0.80%5-----
small pet0.64%4-----
pet care solutions0.32%2--1--
them like family0.32%2-----
vetsource pet meds0.32%2-----
doggie day camp0.32%2-----
eukanuba dog food0.32%2-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 5 <H2>
    • Shop With Us
    • Store Services
    • About PetSmart
    • Pet Care Solutions
    • Contact Us Online or Call 888-839-9638
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
Not declared.
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [652 errors, 1034 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>1The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [40 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 6 out of 10 (Very Good)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 75,300
Estimated number of pages indexed by Bing™: 88
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 18 years, 7 months, 2 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 4 months, 26 days, 3 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 63.240.110.172 does not redirect to petsmart.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.petsmart.com and petsmart.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 63% (Average)
RequestsHostsLoad timeHtmlImagesJavaScriptCSSFlashOtherPage Size
135353.64s129.6 KB589.87 KB848.3 KB294.17 KB0 B30.09 KB1.85 MB
RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    Medium
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 30.9KiB (72% reduction).
      • Compressing http://media.gsimedia.net/GSICookie.htm?cookieName=ub_710&or... could save 16.5KiB (77% reduction).
      • Compressing http://media.gsimedia.net/tg/gsiutt/store710.js could save 5.1KiB (77% reduction).
      • Compressing http://display.petsmart.com/paypal/sync.js could save 4.3KiB (70% reduction).
      • Compressing https://c1839.ic-live.com/pixel-js/c1839-i2a.js could save 3.3KiB (61% reduction).
      • Compressing http://display.petsmart.com/ipixel?spacedesc=1120025_1061349... could save 860B (50% reduction).
      • Compressing http://ads.p.veruta.com/adserver/track?merchantid=4365806575... could save 821B (58% reduction).
      Leverage browser caching
      High
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        • http://cdn.mercent.com/js/tracker.js (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/020314-CA-Sale-Supermen... (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/020314-HERO-BiMonthly2. (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/020314-HERO-Dental.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/020314-HERO-Nutriance.j (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/020314-TILE-Aquatics.jp (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/020314-TILE-Eukanuba.jp (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/020314-TILE-PuppyCentre... (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/021714-chalking.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/111813-CA-Sitewide.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/Authority-100X85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/CastorPolluxLogo-100x85... (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/DoggieDayCamp-100X85.jp (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/IdealBalanceLogo-100x85... (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/NaturalChoice-100X85.jp (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/Nutrience-100X85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/PetSmart-100X85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/PetsHotel-100X85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/ProPlan-100X85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/RoyalCanin-100X85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/SimplyNourish-100X85.jp (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/Wellness-100X85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/arrow.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/blue_100x85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/halo_100x85.jpg (expiration not specified)
        • http://pet.imageg.net/__ssobj/static/innova_100x85.jpg (expiration not specified)
        • http://www.petsmart.com/__ssobj/static/020314-CA-Cat-Superme... (expiration not specified)
        • http://www.petsmart.com/__ssobj/static/020314-CA-Dog-Superme... (expiration not specified)
        • https://content.shoprunner.com/sr_sso.min.js (expiration not specified)
        • http://content.shoprunner.com/PET.css (60 minutes)
        • http://content.shoprunner.com/PET.css?date=2_21_2014 (60 minutes)
        • http://content.shoprunner.com/PET.js (60 minutes)
        • http://content.shoprunner.com/sr_sso.min.js (60 minutes)
        • http://leadback.advertising.com/adcedge/lb?site=695501&betr=... (60 minutes)
        • http://leadback.advertising.com/adcedge/lb?site=695501&srvc=... (60 minutes)
        • http://t.p.mybuys.com/css/mbstyles.css (3.1 hours)
        • http://pet.imageg.net/include/shoprunner/css/shoprunner.css (4.2 hours)
        • http://pet.imageg.net/js/lib/jquery.jcarousel.min.js (4.4 hours)
        • http://display.petsmart.com/mluniversal-1x1.gif (5 hours)
        • http://display.petsmart.com/paypal/sync.js (5 hours)
        • http://media.gsimedia.net/tg/gsiutt/store710.js (5 hours)
        • http://pet.imageg.net/min-cat/site-css.xml.min.css (5.8 hours)
        • http://pet.imageg.net/graphics/media/pet/global-assets/css/h... (5.8 hours)
        • http://pet.imageg.net/js/LIB_ajax.js (5.8 hours)
        • http://pet.imageg.net/js/LIB_common.js (5.8 hours)
        • http://pet.imageg.net/js/gomez-gtagb8.0.0.js (5.8 hours)
        • http://pet.imageg.net/min-cat/site-head-css.xml.min.css (5.8 hours)
        • http://pet.imageg.net/min-cat/site-head-js.xml.min.js (5.8 hours)
        • http://pet.imageg.net/min-cat/site-home-css.xml.min.css (5.8 hours)
        • http://pet.imageg.net/include/shoprunner/js/shoprunner_init. (5.8 hours)
        • http://pet.imageg.net/onlineopinionV5/oo_conf_float.js (5.8 hours)
        • http://pet.imageg.net/onlineopinionV5/oo_conf_invite.js (5.8 hours)
        • http://pet.imageg.net/onlineopinionV5/oo_engine.min.js (5.8 hours)
        • http://pet.imageg.net/onlineopinionV5/oo_style.css (5.8 hours)
        • http://pet.imageg.net/js/scriptaculous/src/builder.js (5.8 hours)
        • http://pet.imageg.net/js/scriptaculous/src/effects.js (5.8 hours)
        • http://pet.imageg.net/js/scriptaculous/src/scriptaculous.js (5.8 hours)
        • http://www.petsmart.com/cms_widgets/22/25/2225433_assets/ven... (6 hours)
        • http://www.petsmart.com/cms_widgets/22/25/2225437_assets/CMS... (6 hours)
        • http://www.petsmart.com/include/omniture-h.js (6 hours)
        • http://t.p.mybuys.com/clients/PETSMART/js/setup.js (6.6 hours)
        • http://t.p.mybuys.com/js/mybuys3.js (10.2 hours)
        • http://pet.imageg.net/cms_widgets/22/18/2218277_assets/12301... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/22/18/2218280_assets/bird-... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/22/18/2218281_assets/SUPER... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/22/18/2218282_assets/SUPER... (11.5 hours)
        • http://pet.imageg.net/graphics/media/pet/global-assets/image... (11.5 hours)
        • http://pet.imageg.net/images/hdr_bg.gif (11.5 hours)
        • http://pet.imageg.net/images/hdr_cart_bg.png (11.5 hours)
        • http://pet.imageg.net/images/hdr_search_button.png (11.5 hours)
        • http://pet.imageg.net/images/hdr_topUtil_bg.gif (11.5 hours)
        • http://pet.imageg.net/images/locale-sprite.png (11.5 hours)
        • http://pet.imageg.net/images/shop_arrow_down.gif (11.5 hours)
        • http://pet.imageg.net/cms_widgets/20/76/2076946_assets/Vetso... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/20/76/2076946_assets/ftr_s... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/20/76/2076946_assets/ftr_s... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/20/76/2076946_assets/ftr_s... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/20/76/2076946_assets/resor... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/20/76/2076946_assets/twitt... (11.5 hours)
        • http://pet.imageg.net/cms_widgets/20/76/2076946_assets/video... (11.5 hours)
        • http://pet.imageg.net/images/controls.png (11.5 hours)
        • http://pet.imageg.net/images/ftr_bottom_bg.png (11.5 hours)
        • http://pet.imageg.net/images/ftr_social_heading.gif (11.5 hours)
        • http://pet.imageg.net/onlineopinionV5/oo_float_icon.gif (11.5 hours)
        Reduce server response time
        None
        Your server responded quickly.
          Minify CSS
          Low
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 782B (20% reduction).
            • Minifying http://pet.imageg.net/graphics/media/pet/global-assets/css/h... could save 782B (20% reduction) after compression.
            Minify HTML
            Low
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 13.5KiB (34% reduction).
              • Minifying http://media.gsimedia.net/GSICookie.htm?cookieName=ub_710&or... could save 10.2KiB (48% reduction).
              • Minifying http://www.petsmart.com/ could save 3.3KiB (18% reduction) after compression.
              Minify JavaScript
              Low
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 11.2KiB (22% reduction).
                • Minifying http://pet.imageg.net/js/scriptaculous/src/controls.js could save 2.5KiB (35% reduction) after compression.
                • Minifying http://pet.imageg.net/js/scriptaculous/src/effects.js could save 2KiB (24% reduction) after compression.
                • Minifying http://display.petsmart.com/paypal/sync.js could save 1.8KiB (30% reduction).
                • Minifying http://pet.imageg.net/js/scriptaculous/src/dragdrop.js could save 1.7KiB (24% reduction) after compression.
                • Minifying http://www.petsmart.com/include/omniture-h.js could save 1.1KiB (7% reduction) after compression.
                • Minifying http://pet.imageg.net/js/scriptaculous/src/scriptaculous.js could save 803B (63% reduction) after compression.
                • Minifying http://pet.imageg.net/js/scriptaculous/src/slider.js could save 682B (25% reduction) after compression.
                • Minifying http://pet.imageg.net/js/scriptaculous/src/builder.js could save 587B (33% reduction) after compression.
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                High
                Your page has 8 blocking script resources and 7 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:
                    • http://www.petsmart.com/__ssobj/ard.png?5983040434195849310_...
                    • http://pet.imageg.net/js/gomez-gtagb8.0.0.js
                    • http://pet.imageg.net/min-cat/site-head-js.xml.min.js
                    • http://pet.imageg.net/js/LIB_common.js
                    • http://pet.imageg.net/js/LIB_ajax.js
                    • http://t.p.mybuys.com/js/mybuys3.js
                    • http://t.p.mybuys.com/clients/PETSMART/js/setup.js
                    • http://pet.imageg.net/include/shoprunner/js/shoprunner_init.
                    Optimize CSS Delivery of the following:
                    • http://pet.imageg.net/min-cat/site-head-css.xml.min.css
                    • http://pet.imageg.net/min-cat/site-home-css.xml.min.css
                    • http://pet.imageg.net/min-cat/site-css.xml.min.css
                    • http://pet.imageg.net/graphics/media/pet/global-assets/css/h...
                    • http://t.p.mybuys.com/css/mbstyles.css
                    • http://www.petsmart.com/cms_widgets/22/25/2225433_assets/ven...
                    • http://pet.imageg.net/include/shoprunner/css/shoprunner.css
                    Optimize images
                    Medium
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 45.4KiB (9% reduction).
                      • Losslessly compressing http://pet.imageg.net/graphics/media/pet/global-assets/image... could save 4.1KiB (55% reduction).
                      • Losslessly compressing http://pet.imageg.net/cms_widgets/22/18/2218281_assets/SUPER... could save 3KiB (24% reduction).
                      • Losslessly compressing http://pet.imageg.net/cms_widgets/22/18/2218282_assets/SUPER... could save 2.8KiB (26% reduction).
                      • Losslessly compressing http://pet.imageg.net/cms_widgets/20/76/2076946_assets/video... could save 1.8KiB (45% reduction).
                      • Losslessly compressing http://pet.imageg.net/cms_widgets/20/76/2076946_assets/resor... could save 1.5KiB (27% reduction).
                      • Losslessly compressing http://pet.imageg.net/__ssobj/static/blue_100x85.jpg could save 1.1KiB (24% reduction).
                      • Losslessly compressing http://pet.imageg.net/__ssobj/static/halo_100x85.jpg could save 1.1KiB (23% reduction).
                      • Losslessly compressing http://pet.imageg.net/__ssobj/static/innova_100x85.jpg could save 1.1KiB (34% reduction).
                      • Losslessly compressing http://pet.imageg.net/__ssobj/static/IdealBalanceLogo-100x85... could save 1.1KiB (21% reduction).
                      • Losslessly compressing http://pet.imageg.net/images/shop_arrow_down.gif could save 1KiB (90% reduction).
                      • Losslessly compressing http://pet.imageg.net/images/controls.png could save 1,015B (34% reduction).
                      • Losslessly compressing http://pet.imageg.net/__ssobj/static/020314-HERO-Nutriance.j could save 938B (2% reduction).
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                      Prioritize visible content
                      None
                      You have the above-the-fold content properly prioritized.
                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                        Server Information

                        security
                        Server IP:
                        63.240.110.172
                        Server Location:
                        US PENNSYLVANIA, King Of Prussia

                        Name Server 1:
                        pdns69.ultradns.biz (156.154.66.69)
                        Name Server 2:
                        pdns69.ultradns.co.uk (156.154.69.69)
                        Name Server 3:
                        pdns69.ultradns.com (156.154.64.69)
                        Name Server 4:
                        pdns69.ultradns.info (156.154.68.69)
                        Name Server 5:
                        pdns69.ultradns.net (156.154.65.69)
                        Name Server 6:
                        pdns69.ultradns.org (156.154.67.69)
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                        Safe Browsing

                        security
                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=petsmart.com)

                        Spam Blacklist

                        security
                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                        Directory Browsing

                        security
                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                        Whois Privacy

                        security
                        No contact information available.
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        security
                        On, Apache/2.0.64 (Unix) Servlet/2.5 JSP/2.1
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).