comprehensive website review & analysis logo

comprehensive website review & analysis

Options
allAll
successHigh score
mediumMedium score
lowLow score
infoInfo only
socialSocial
backlinksBacklinks
visitorsVisitors
accessibilityAccessibility
SEO-contentSEO-content
technologyTechnology
validityValidity
usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for polaris-bikewear.co.uk

iwebchk

  • screenshot of polaris-bikewear.co.uk
  • Score:

    58.9%

    3.36
    Progress:
    100%
    Generated on Friday, August 12th 2016 12:47 am
    08/12/2016

Top Priorities

list
Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

visitors
2,069,332 most visited website in the World Trend: down (+85,024)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 8
Missing alt tag: 4

List of images with missing ALT attributes:

  • /v/vspfiles/templates/254/images/star5.gif (2 locations)
  • /v/vspfiles/templates/254/images/star4.gif
  • /v/vspfiles/templates/254/images/template/vsecure.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Here at Polaris Bikewear we are dedicated to designing and producing the most technical cycle products. Within our portfolio we have clothing and luggage plus a whole range of guides for the best equipment for your micro adventure by bike."

Length: 240 characters

Warning: The title is 240 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Polaris Bikewear designs clothing and equipment for cyclists, touring cyclists and adventure cyclists. Bikepacking or micro adventure by bike or just riding a sportive....Born in the mountains, raised on the road, travel the world."

Length: 232 characters

Warning: The description is 232 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

Warning: We have found 2 Description Meta Tags. Only the first description will be utilized by search engines.

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 62 keywords:
  • Bike case
  • bike box
  • bike pod
  • bike bag
  • brompton bike case
  • cycle touring
  • bikepacking
  • cycle jersey
  • road jersey
  • Mountain bike apparel
  • women's cycling clothing
  • mens cycle clothing
  • stylish cycling jerseys
  • womens cycling shorts
  • bikepacking bags
  • bikepacking uk
  • bikepacking kit
  • bikepacking gear
  • bikepacking bikes
  • bikepacking tent
  • bikepacking kit list
  • bikepacking bags uk
  • bikepacking blog
  • bikepacking bikes uk
  • bikepacking backpack
  • bikepacking bivy
  • bikepacking equipment
  • bikepacking events
  • bikepacking essentials
  • bikepacking equipment list
  • backpacking essentials
  • bikepacking frame bags
  • bikepacking food
  • bikepacking frame
  • bikepacking gear uk
  • bikepacking gear list
  • bikepacking kit uk
  • bikepacking luggage
  • bikepacking panniers
  • bikepacking peak district
  • bikepacking racks
  • bikepacking rigs
  • bikepacking shoes
  • bikepacking stove
  • bikepacking straps
  • bikepacking shop
  • bikepacking tarp setup
  • bikepacking tips
  • bikepacking uk gear
  • bikepacking ultralight
  • ultralight backpacking
  • cycling shorts men
  • cycling shorts women
  • cycling shorts review
  • cycling shorts padded
  • cycling
  • shorts sale
  • cycling shorts underwear
  • cycling shorts uk
  • cycling shorts men's padded
  • cycling shorts
  • Mountain bike shorts
    Length: 1172 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 11.39%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    sleeve4.46%20-----
    waterproof2.68%12---1-
    shorts2.68%12-----
    jackets2.68%12-----
    jerseys2.68%12-----
    footwear2.68%12-----
    accessories2.68%12-----
    bike2.46%111--4-
    gloves2.23%10-----
    longs2.23%10-----
    short sleeve2.23%10-----
    long sleeve2.23%10-----
    bike case0.67%3-----
    inc vat0.67%3-----
    bike cases0.67%3-----
    buy more goods0.67%3-----
    bike case rental0.45%2-----
    bike pod pro0.45%2-----
    waterproof road cycling0.45%2-----
    fuse waterproof road0.45%2-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 2 <H1>
      • polaris-bikewear.co.uk
      • NEED HELP?.... 01246 291100
    • 0 <H2>
    • 1 <H3>
      • General
    • 4 <H4>
      • Company
      • Customers
      • Account
      • Connect
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    validity
    Status: FAILED [8 errors, 2 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    ElementCountDescription
    <font>12The font element has been deprecated in favor of the font and color style properties.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Yes, nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: http://polaris-bikewear.co.uk/favicon.ico
    size: 359px  by  300px
    type: image/x-icon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Great, you are using print-friendly CSS:
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Status: FAILED [159 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 6 years, 17 days, 48 minutes ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 4 years, 11 months, 13 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

    IP Canonicalization

    SEO
    Yes, your site's IP 69.162.237.219 redirects to www.polaris-bikewear.co.uk.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    Yes, both the www.polaris-bikewear.co.uk and polaris-bikewear.co.uk resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 41% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    781911.53s67.01 KB866.36 KB2.14 MB348.26 KB0 B27.17 KB3.42 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    High
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    Low
    Minify HTML
    Low
    Minify JavaScript
    High
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    High
    Optimize images
    Low
    Prioritize visible content
    Low

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Volusion
    Server IP:
    69.162.237.219
    Server Location:
    US TEXAS, Austin

    Name Server 1:
    ns.123-reg.co.uk (212.67.202.2)
    Name Server 2:
    ns2.123-reg.co.uk (92.51.159.40)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    www.polaris-bikewear.co.uk
    Issuer:
    Common Name (CN):
    AlphaSSL CA - SHA256 - G2
    Oranization (O):
    GlobalSign nv-sa
    Period of Validity
    Begins On:
    07/18/2016
    Expires On:
    07/19/2017
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=polaris-bikewear.co.uk)

    Spam Blacklist

    security
    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There is 1 email in plain text on the webpage:
    • [email protected]
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Organization:
    Polaris Apparel Ltd
    Type:
    UK Individual
    Address:
    Velocity Point, Wreakes Lane, Dronfield, Derbyshire, S18 1PN, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    On, Microsoft-IIS/8.5 ASP.NET
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

    Professionals that can help with your website:

    Your NameCompany NameCity, United States+1 5555555555
    More Info