Report for rei.com
iwebchk-
screenshot of rei.com
Social Media Indicators
Excellent, your social media presence is strong.
Facebook Mentions 110,927
Twitter Recent Mentions 0
Pinterest Mentions 38,626
Reddit Mentions 0
Facebook is the largest and most popular social networking website. A well utilized Facebook page can increase your visibility online,
improve your real-time search engine optimization, and provide your visitors with a venue to connect and promote your brand.
https://www.facebook.com/business/build
Twitter™
Twitter is a very popular social networking and micro-blogging service that when utilized correctly can significantly increase your
brand awareness, promote your products and services, boost traffic to your website and help to connect with visitors.
https://twitter.com/about
Traffic Rank
Data could not be obtained.
Visitors Localization
No data available.
Images
Good, most images have ALT attribute.
Number of images: 37
Missing alt tag: 1
Missing alt tag: 1
List of images with missing ALT attributes:
- https://www.rei.com/akam/13/pixel_2e5810e1?a=dD0wZjAxMWE3ZTZiYmRmYzhlNTEwM2U...g==
Title
We have found following title:
"REI: A Life Outdoors is a Life Well Lived | REI Co-op"
Length: 53 characters
Description Metatag
We have found following description:
"Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store."
Length: 140 characters
Keywords Metatag
No Keywords Found.
Text to HTML Ratio
The Text to HTML ratio is 2.99%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%
Keyword Density & Consistency
Consistent | Keywords | % Density | # Count | T Title | D Desc. | H <H> | A ALT | B <b> | |
---|---|---|---|---|---|---|---|---|---|
deals | 3.51% | 99 | - | - | - | - | - | ||
clothing | 2.41% | 68 | - | - | - | 1 | - | ||
rei | 1.95% | 55 | 2 | 1 | 6 | 1 | - | ||
gear | 1.60% | 45 | - | 1 | 1 | 1 | - | ||
jackets | 1.31% | 37 | - | - | - | - | - | ||
accessories | 1.28% | 36 | - | - | - | - | - | ||
running | 1.24% | 35 | - | - | - | 1 | - | ||
bags | 1.21% | 34 | - | - | - | - | - | ||
camp | 1.06% | 30 | - | - | - | 3 | - | ||
snow | 1.06% | 30 | - | - | - | - | - | ||
rei co-op | 0.53% | 15 | 1 | 1 | 2 | - | - | ||
expert advice | 0.53% | 15 | - | 1 | - | - | - | ||
used gear | 0.46% | 13 | - | - | 1 | - | - | ||
new arrivals | 0.46% | 13 | - | - | - | - | - | ||
running shoes | 0.43% | 12 | - | - | - | - | - | ||
avalanche safety gear | 0.11% | 3 | - | - | - | - | - | ||
life well lived | 0.07% | 2 | 1 | - | - | - | - | ||
rei co-op® mastercard® | 0.07% | 2 | - | - | 1 | - | - | ||
base layer tops | 0.07% | 2 | - | - | - | - | - | ||
base layer bottoms | 0.07% | 2 | - | - | - | - | - |
Frames
No frames detected.
Flash
No flash detected.
Headings
- 1 <H1>
- Co-op Member Rewards are here
- 13 <H2>
- How will you spend yours?
- Get a $30 bonus card
- New & noteworthy
- More member perks
- The co-op in action
- Why shop at REI
- Shop popular categories
- Shop brands we love
- Sign up for REI emails
- Who we are
- Become an REI Co-op Member
- Take a stand
- Apply for the REI Co-op® Mastercard®
- 10 <H3>
- Our gently used gear is just for members
- Earn 5% in card rewards on all REI Co-op purchases
- Save up to $429 on selected trips!
- Cooperative Action is how we get things done. Together.
- REI Cooperative Action Fund: on a mission to create a more equitable outdoors.
- Members, vote for board members to guide the co-op.
- A vehicle icon.
- A shipping box icon.
- A delivery truck icon.
- An illustration of two ice axes.
- 4 <H4>
- Store pickup
- Easy returns
- Free shipping
- Since 1938
- 0 <H5>
- 0 <H6>
Doctype
HTML 5
Character Encoding
UTF-8 (Unicode)
Covers: Worldwide
Covers: Worldwide
Language
Declared Language: en-US (English)
Language Attribute: en-US (English)
Language Attribute: en-US (English)
W3C Markup Validation
Data could not be obtained.
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).
Deprecated HTML elements
Good, no deprecated elements found.
Nested HTML Tables
Great, no nested tables detected.
Web Analytics
Yes, we have detected following web analytics tools:
- New Relic
robots.txt
Not found
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)
XML Sitemap
Not found
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)
Accessibility Check
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs,
such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities.
Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text.
To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.
Mobile Rendering
Mobile Optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)