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securitySecurity

Report for rei.com

iwebchk

  • screenshot of rei.com
  • Score:

    71.2%

    3.85
    Progress:
    100%
    Generated on Saturday, May 7th 2016 6:43 pm
    05/07/2016

Top Priorities

list
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Traffic Rank

visitors
1,453 most visited website in the World Trend: up (-420)
430 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States87.9%rei.usNot available.
CN China2.3%rei.cnNot available.
KR South Korea1.8%rei.krNot available.
CA Canada0.9%rei.caNot available.
IN India0.5%rei.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 30
Missing alt tag: 28

List of images with missing ALT attributes:

  • /pix/common/icon_Firefox.png
  • /pix/common/icon_Chrome.png
  • /pix/common/icon_Safari.png
  • /pix/common/icon_IE.png
  • //satchel.rei.com/media/img/header/rei-co-op-logo-white.svg
  • /assets/img/menu/category/campHike-revised.png
  • /assets/img/menu/category/climb-revised.png
  • /assets/img/menu/category/cycle-revised.png
  • /assets/img/menu/category/paddle-revised.png
  • /assets/img/menu/category/run-revised.png
  • /assets/img/menu/category/snow-revised.png
  • /assets/img/menu/category/travel-revised.png
  • /assets/img/menu/category/yoga-revised.png
  • /assets/img/menu/category/men-revised.png
  • /assets/img/menu/category/women-revised.png
  • /assets/img/menu/category/kids-revised.png
  • /assets/img/hp/050416/flash.jpg
  • /assets/img/hp/050416/traverse.jpg
  • /assets/img/hp/050416/sig-camp-adv.jpg (2 locations)
  • /assets/img/hp/050416/adv-img-1.jpg
  • /assets/img/hp/050416/adv-img-2.jpg
  • /assets/img/hp/050416/adv-img-3.jpg
  • /assets/img/hp/042516/mem-photos.jpg
  • /assets/img/hp/042016/front-range.jpg
  • /img/footer/trees_left.svg
  • /img/footer/trees_right.svg
  • https://satchel.rei.com/media/common/compass-animation-666.gif
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Outdoor Clothing, Gear, and Footwear from Top Brands - REI.com"

Length: 62 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear at REI."

Length: 141 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 4.99%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
deals2.81%53--12--
rei2.66%501115-1
clothing2.07%391113--
accessories1.59%30--10--
gear1.49%28118--
bags1.33%25--6--
jackets1.22%23--3--
trips1.12%21--8--
advice0.96%18--13--
packs0.96%18--2--
expert advice0.74%14--12--
close menu0.64%12-----
rei adventures0.58%11--9--
adventures trips0.53%10--8--
rei difference0.42%8--1--
rei adventures trips0.53%10--8--
100% satisfaction guaranteed0.27%5--1--
annual member refund0.16%3--1--
rei difference banner0.16%3-----
10% annual member0.11%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 32 <H2>
    • Camp & Hike
    • Climb
    • Cycle
    • Paddle
    • Run
    • Snow
    • Travel
    • Yoga
    • Men
    • Women
    • Kids
    • Experience REI
    • REI backpacking gear: Built on purpose
    • Black Diamond climbing gear. Live. Climb.Repeat.
    • Take an REI Adventures Signature CampingTrip
    • Camp like a pro
    • Become a member and get in on thebenefits
    • MEGA DEALS
    • Make your Colorado Front Range mountain biking experience better than ever withREI
    • Sign up to get email from REI
    • You're all signed up
    • 1-800-426-4840
    • Email Us
    • Live Chat
    • Help Center
    • Who we are
    • Sign Up For Email
    • Get the REI Mastercard®
    • The REI Difference
    • 100% satisfaction guaranteed
    • Gear & advice you can trust
    • 10% annual member refund
  • 1 <H3>
    • Save 50% or more through May 8
  • 163 <H4>
    • Backpacks
    • Camp Kitchen
    • Electronics
    • Health & Safety
    • Tents
    • Camp Furniture
    • Gadgets & Gear
    • Accessories
    • Sleeping Bags
    • Water
    • Hiking Footwear
    • Camp & Hike Deals
    • Pads & Hammocks
    • Lighting
    • Hiking Clothing
    • Expert Advice
    • Classes
    • REI Adventures Trips
    • Climbing Shoes
    • Hardware
    • Climbing Deals
    • Climbing Harnesses
    • Essentials
    • Climbing Ropes
    • Climbing Clothing
    • Webbing & Cords
    • Mountaineering
    • Expert Advice
    • Classes
    • REI Adventures Trips
    • Bikes
    • Packs, Bags & Trailers
    • Tools & Maintenance
    • Bike Helmets
    • Bike Accessories
    • Kids' Cycling
    • Cycling Clothing
    • Bike Racks
    • Cycling Deals
    • Cycling Shoes
    • Bike Components
    • Expert Advice
    • Shop Services
    • Classes
    • REI Adventures Trips
    • Kayaks
    • Surfing
    • Bags & Cases
    • Kayaking Gear
    • PFDs
    • Accessories
    • Paddle Boarding
    • Paddling Clothing
    • Car Racks
    • Canoeing
    • Paddling Footwear
    • Paddling Deals
    • Expert Advice
    • Classes
    • REI Adventures Trips
    • Men's Running Clothing
    • Health & Safety
    • Run Deals
    • Men's Running Shoes
    • Electronics
    • Women's Running Clothing
    • Accessories
    • Women's Running Shoes
    • Triathlon
    • Expert Advice
    • Classes
    • Downhill Skiing
    • Snowshoeing
    • Avalanche Safety Gear
    • Downhill Ski Clothing
    • Backcountry Skiing
    • Snow Accessories
    • Snowboarding
    • Cross-Country Skiing
    • Snow Deals
    • Snowboard Clothing
    • Cross-Country Clothing
    • Expert Advice
    • Shop Services
    • Classes
    • REI Adventures Trips
    • Luggage
    • Car Racks
    • Travel Deals
    • Backpacks
    • Travel Clothing
    • Day Bags
    • Travel Accessories
    • Electronics Bags & Cases
    • Photography
    • Expert Advice
    • REI Adventures Trips
    • Women’s Yoga Clothing
    • Accessories
    • Men’s Yoga Clothing
    • Yoga Deals
    • Yoga Gear
    • Fitness Electronics
    • Expert Advice
    • Footwear
    • Underwear
    • Tall & Extended
    • Jackets
    • Swimwear
    • By Activity
    • Tops
    • Accessories
    • Men’s Deals
    • Bottoms
    • More
    • Expert Advice
    • Footwear
    • Skirts & Dresses
    • More
    • Jackets
    • Underwear
    • Plus & Petite
    • Tops
    • Swimwear
    • By Activity
    • Bottoms
    • Accessories
    • Women’s Deals
    • Expert Advice
    • Footwear
    • Kids Camping
    • More
    • Jackets
    • Kids Cycling
    • By Gender
    • Clothing
    • Snow
    • Kids’ Deals
    • Accessories
    • Strollers
    • Expert Advice
    • REI Adventures Trips
    • Footwear
    • Car Racks
    • Books & Maps
    • Lifestyle & Gifts
    • New Arrivals
    • Yoga
    • All Categories
    • Electronics
    • Packs & Bags
    • Dog Gear
    • Gift Cards
    • Paddle
    • All Brands
    • Expert Advice
    • REI Adventures Trips
    • Membership
    • Classes & Events
    • Blog
    • Stewardship
    • Setting your sights on the summit beforesunset?
    • Want room for your wine as you stop along theway?
  • 0 <H5>
  • 1 <H6>
    • Coupon Details and Exclusions
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en-us (English)
Language Attribute: en-us (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [102 errors, 33 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • NewRelic analytics icon New Relic
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [99 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 20 years, 1 month, 25 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 1 year, 10 months, 5 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 216.115.84.140 does not redirect to rei.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.rei.com and rei.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 65% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
148523.13s345.35 KB2.73 MB1.67 MB319.98 KB0 B76.45 KB5.12 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
High
Reduce server response time
None
Minify CSS
None
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
216.115.84.140
Server Location:
US NEVADA, Las Vegas

Name Server 1:
authns1.mpls.qwest.net (63.150.72.4)
Name Server 2:
authns2.dnvr.qwest.net (208.44.130.120)
Name Server 3:
authns3.sttl.qwest.net (63.150.72.4)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
origin-now.rei.com
Issuer:
Common Name (CN):
Symantec Class 3 Secure Server CA - G4
Oranization (O):
Symantec Corporation
Oranizational Unit (OU):
Symantec Trust Network
Period of Validity
Begins On:
03/23/2016
Expires On:
10/19/2017
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=rei.com)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, JSP/2.2
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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