comprehensive website review & analysis logo

comprehensive website review & analysis

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


  • screenshot of
  • Score:


    Generated on Thursday, October 6th 2016 5:19 am

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

1,451,259 most visited website in the World Trend: up (-343,731)
30,822 most visited website in AU Australia
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
AU Australia77.3%schnap.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 217
Missing alt tag: 217

List of images with missing ALT attributes:

  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 (107 locations)
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"SCHNAP Electric Products"

Length: 24 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Supplier of electrical, data supplies and products. Buy online from a trusted electrical wholesaler. Great deals on LED downlights, industrial switches and..."

Length: 158 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 15.24%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
power points0.82%44--12--
industrial switchgear0.50%27--7--
flexible metal0.47%25--7--
conduit fittings-0.45%24--8--
fibre optic0.39%21--5--
flexible metal conduit-0.34%18--6--
metal conduit- anaconda0.34%18--6--
call 1300 7240.26%14-----
1300 724 6270.26%14-----
series industrial switchgear0.21%11--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 0 <H1>
  • 7 <H2>
    • Just Arrived In STOCK
    • Really Hot Deals
    • Real Industrial Stuff
    • LED Downlights SALE
    • Tools SALE
    • Clipsal Saturn SALE
  • 317 <H3>
    • IP66 Industrial Switches
    • IP66 Industrial Sockets
    • IP66 Industrial Switched Socket
    • IP66 Industrial Straight Plug
    • IP66 Industrial Angled Plug
    • IP66 Industrial Extension Socket
    • Clipsal 56 Series Industrial Switchgear
    • Clipsal 66 Series Industrial Switchgear
    • Clipsal 67 Series Industrial Switchgear
    • Wilco Hi-Impact Industrial Switchgear
    • Wilco Metal Clad Switchgear
    • PDL Matrix Industrial Switchgear
    • PDL Federal/Rowco Industrial Switchgear
    • PDL Accessories Industrial Switchgear
    • Galvanised Steel Switchboards
    • Surface Mount Distribution Board
    • Recessed Mount Distribution Board
    • Weatherproof Distribution Board
    • Din Rail Enclosures
    • IP42 Industrial Switchboard with 250A Main Switch
    • IP56 Industrial Switchboard with 250A Main Switch
    • Main Switches
    • Miniature Circuit Breakers
    • Quicklag Circuit Breaker & Enclosure
    • Quicklag RCD MCB
    • Electronic Single Pole RCD/ MCB RCBO Safety Switch 4.5KA, 6KA, 10KA
    • Electronic Double Pole RCD/ MCB RCBO Safety Switch 4.5KA, 10KA
    • Magnetic Two Pole & Four Pole RCD
    • Lightning & Over Voltage Surge Protector
    • HRC Fuses
    • LANX Australis Switches & Power Points
    • Clipsal Standard Switches & Power Points
    • Clipsal Slimline Switches & Power Points
    • Clipsal Saturn Series - Complete Range of Switches & Power Points - Ocean Mist - Espresso Black - Pure White
    • Clipsal Saturn ZEN Series - Range of Switches & Power Points
    • Clipsal Saturn Series - Complete Range of Grid & Plate - Ocean Mist - Espresso Black - Pure White
    • HPM Switches & Power Points
    • Clipso Slimline Switches & Power Points
    • Connected Switchgear Slimline Switches & Power Points
    • Stainless Steel Switches and Power Points
    • Large Dolly Switches and Power Points
    • Architrave Switch
    • Double Pole Power Points
    • Caravan Inlet Outlet
    • Batten Holders
    • Mounting Blocks
    • Junction Box
    • Switch Mechanism
    • Plugs/Sockets/Leads
    • Weatherproof Switches
    • Weatherproof Power Points
    • Weatherproof Junction Box
    • Conduit Junction Box
    • Single Pole & Three Pole IP66 Isolator Switch
    • Active & Neutral Links
    • Battery Operated
    • 240V Smoke Alarms
    • Smoke Detector Test Equipment
    • Brooks Fire, Evacuation & Warning Systems
    • Panel Mount
    • 12V, 24V, 240V, 415V Contactors
    • Thermal Overloads
    • Auxiliary Contacts
    • Plug in Relay
    • Connectors
    • IP68 Quick Plug Connectors
    • Cable Ties and Accessories
    • Cable Glands - Nylon and Brass
    • Insulation Tape
    • Test Tags
    • Heat Shrink
    • Cable Lugs
    • Cable Links
    • Electrical Accessories
    • Photo Electric Switch PE Cell
    • Terminal Strips
    • Loom Tube
    • Cast Resin Joining Kit
    • PVC Screwed Nipple
    • Terminal Rings
    • Hot Water Elements
    • Stove Elements
    • Oven Elements
    • Stove & Oven Thermostat, Controls
    • Fan Forced Oven Elements
    • Electric Floor Heating
    • European Make Elements
    • Hot Water Thermostat, Controls
    • Commercial Cooking Elements
    • Defrost, Dishwasher & Dryer Elements
    • PVC Brackets
    • Metal Brackets
    • Grey Conduit
    • Orange Conduit
    • White Conduit
    • Conduit Fittings- Coupling
    • Conduit Fittings- Bend & Elbow
    • Conduit Fittings- Straight Tee & Inspection Elbow/Tee
    • Conduit Fittings- Sweep Bends
    • Conduit Fittings- Reducer
    • Conduit Fittings- Plain to Screwed Adaptors
    • Conduit Fittings- Male & Female Bush
    • Conduit Fittings- End Cap & Plug
    • Conduit Saddles & Spring Clips
    • Grey Corrugated Conduit
    • Orange Corrugated Conduit
    • Corrugated Conduit Fittings
    • Square Cable Duct
    • Flexible Metal Conduit- ANACONDA ‘AEF’ Type
    • Flexible Metal Conduit- ANACONDA ‘EF’ Grey Type
    • Flexible Metal Conduit- ANACONDA ‘EF’ Orange Type
    • Flexible Metal Conduit- ANACONDA ‘HCX’ Type
    • Flexible Metal Conduit- ANACONDA ‘AOR’ Type
    • Flexible Metal Conduit- ANACONDA ‘SHIELDTITE’ Type
    • Flexible Metal Conduit Fittings
    • Electricians Channellock, Crescent, Marvel Insulated Pliers and Side Cutters
    • Electricians Insulated Electric Screwdrivers
    • Electrician and Technician Crimping Tools
    • Gas Bottle & Accesories
    • Hitachi Cordless Drill
    • Electricians Hand Tools
    • Data & Communications Testing Equipment
    • Electrical Testing Equipment
    • Cavity Snake & Fibreglass Push Pull Rods
    • Hioki Testing Equipment
    • Ceiling Exhaust Fan
    • Wall Exhaust Fan
    • Bathroom Fan Heaters
    • Ceiling Fan
    • Other Equipments & Ancillaries
    • Hand Dryers
    • Sutton High Speed Steel HSS Drill Bits
    • Speed Bore
    • Bi Metal Holesaw, Arbors and Kits
    • Nylon Knock In Fastener
    • Screws
    • Clouts
    • Marker Pen
    • Electrical Contractor Personal Protective Equipment, OH&S
    • First Aid Kits
    • Power Boards
    • Extension Leads
    • Record Keeping Books
    • Fluorescent & LED Fittings
    • Emergency Fittings
    • Exit Lights
    • LED Downlights
    • Downlight Fittings & Accessories
    • Outdoor Domestic Lighting
    • Outdoor Commercial Lighting
    • Motion Sensor with Light
    • Motion Sensor
    • Energy Saver Lamps
    • Indoor Commercial Lighting
    • Lamps
    • Mercury Vapour Lamp
    • Metal Halide Lamps & Balast
    • Halogen 240V
    • Halogen Bi - Pin
    • Dimmers
    • Outdoor Transformer
    • Pierlite Professional Lighting Solutions
    • Sylvania Lighting Australasia
    • LED Downlights
    • LED Lamps
    • LED Indoor Light Fittings
    • LED Outdoor Flood Lights
    • LED Drivers
    • LED Strip Lighting
    • LED High Bay Lights
    • Flat Cables
    • Electrical Single Core and Twin & Earth Cable
    • RG6 TV Coaxial Cable and HDTV Antenna
    • 2 Pair & 3 Pair Internal Telephone Cable
    • Cat5, Cat6, Data Communication Cable
    • Low Voltage Lighting 12V Garden Cable
    • Others
    • Aerial Bundled Cables
    • Air Conditioning Cables
    • Overall Screened Data & Instrumentation Cable
    • Individual and Overall Screened Cables
    • Overall Screened Power Cables
    • Battery Cables
    • Automotive Cables
    • Flexible Tinned Cu V90HT
    • Building Wire Cables
    • Flexible Earth Wires Cables
    • XLPE Cables Copper
    • XLPE Cables (Multicore ) Copper
    • XLPE Cables Aluminium
    • Single Phase Electric Kilowatt Hour Meter
    • Three Phase Electric Kilowatt Hour Meter
    • Combination Antennas
    • TV Wall Plates
    • Splitters
    • TV Wiring Coaxial Cable
    • Accessories
    • UHF Television Antennas
    • VHF Television Antennas
    • Television Wiring Amplifiers
    • Home Theatre
    • Connectors and Tools
    • TV Diplexer, Triplexer and Filter
    • Installation Hardware
    • Test Equipment
    • Satellite Equipment
    • Headend Equipment
    • Pedestals
    • Coaxial Cables
    • Taps and Splitters
    • Connectors and Tools
    • Filters
    • Multi-Switches
    • Digital Set Top Boxes
    • Broadband & Optical Fibre Solutions
    • DigiHUB Range
    • Fixed Wall Mounted Chimes & Intercom
    • DVRs & Monitoring Kits
    • Pro Series
    • Advanced Series
    • Advanced Digital Wireless
    • Monitors & Doorphones
    • Home Series
    • Mini Video Series
    • Helicopter Series
    • CAT5E Patch Panel Leads
    • Fibre Optic Patch Leads
    • Fibre Pigtails
    • Fibre Optic Connectors & Couplers
    • Fibre Optic Connector Accessories
    • Fibre Optic Tools
    • Fibre Optic Testers
    • Fibre Structured Cabling Systems
    • CAT6 Patch Panel Lead
    • CAT5e Jacks, CAT6 Jacks, Jack Adaptor and Wallplates
    • CAT5e & CAT6 Couplers
    • CAT5e & CAT6 Surface Mounts
    • CAT5e & CAT6 Patch Panels
    • Line Splitters
    • Telephone Equipment
    • Fibre Trays And Adaptor Plates
    • Lan Cable Rolls
    • Cat6e Patch Panel Lead
    • Dual Pump Controllers
    • Single Pump Controllers
    • Liquid Level Alarms
    • Pump Control Auxiliary Equipment
    • DOL Starters
    • Hot Water Recirculators
    • Undersink/Sullage Chamber Controllers & Alarms
    • Rain/Mains Water Controllers
    • General Pump Control
    • Water Level Sensors
    • Waterproof Connectors
    • Unistrut Channel
    • Unistrut Fittings and Support
    • Unistrut Cable Ladder
    • Unistrut Cable Tray
    • Unistrut Acrofil Basket Tray
    • Unistrut Clamps & Accessories
    • Security
    • CCTV
    • Automation
    • Access Control
    • Audio/ Visual
    • Intercom/ Vacs
    • Signal Conditioning
    • Nurse Call & Aged Care
    • Automation Systems
    • Enclosures & Climate Control
    • Field Switching & Sensing
    • Hazardous Area Equipment
    • Motor Control & Drives
    • Operator Control Devices
    • Plugs & Sockets
    • Power Distribution and Protection
    • Power Quality
    • Renewable Energy Products
    • Safety
    • Signalling Devices
    • Termination & Wiring Systems
    • Timers & Control Relays
    • Cable Accessories
    • Datacom
    • Doorbells and Intercoms
    • Hand Tools
    • Screws
    • Housewatch
    • Air and Ventilation
    • Powerforce Cable Ties
    • Cans and Tubes Consumables
    • Conduit
    • Cutting and Drilling
    • Electrical Tape
    • Hardware
    • Rolacase
    • Test Tags
    • Terminals Lug
    • Terminals Link
    • Terminals Bootlace Insulated
    • Terminals Bootlace Non-Insulated
    • Terminals Bullet Insulated
    • Terminals Fork Insulated
    • Terminals Flat Blade Insulated
    • Terminals Fork Non-Insulated
    • Terminals Quick Disconnect Fully Insulated
    • Terminals Quick Disconnect Insulated
    • Terminals Quick Disconnect Non-Insulated
    • Terminals Multi-way Insulated Heatshrinkable
    • Terminals Fork Insulated Heatshrinkable
    • Terminals Ring Insulated Heatshrinkable
    • Splices
    • Terminals Lip Blade
    • Terminals Tab
    • Terminals Piggy Back
    • Toolbags & Kits
    • Terminals Ring Insulated
  • 4 <H4>
    • My account
    • Extras
    • Customer Service
    • Contact us
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [1 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [134 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 73% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
49177.93s758.74 KB396.45 KB1.22 MB507.63 KB0 B398.86 KB3.23 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
RapidSSL SHA256 CA
Oranization (O):
GeoTrust Inc.
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Jalal Sabsabi
Visit for Web based WhoIs
Technical Contact:
Jalal Sabsabi
Visit for Web based WhoIs
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Apache/2.4.23 (cPanel) OpenSSL/1.0.1e-fips mod_bwlimited/1.4
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

Your NameCompany NameCity, United States+1 5555555555
More Info