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comprehensive website review & analysis

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visitorsVisitors
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usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for schwab.com

iwebchk

  • screenshot of schwab.com
  • Score:

    72.4%

    3.9
    Progress:
    100%
    Generated on Tuesday, September 6th 2016 2:53 pm
    09/06/2016

Top Priorities

list
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Traffic Rank

visitors
1,146 most visited website in the World Trend: down (+38)
281 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States81.2%schwab.usNot available.
CN China6.4%schwab.cnNot available.
UK United Kingdom1.4%schwab.co.ukNot available.
KR South Korea1.3%schwab.krNot available.
IN India0.8%schwab.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 6
Missing alt tag: 4

List of images with missing ALT attributes:

  • https://www.schwab.com/public/file?cmsid=P-9121542&filename=Spotlight_Ca...v82
  • https://www.schwab.com/public/file?cmsid=P-9166016&filename=Spotlight_Ba...v82
  • https://www.schwab.com/public/file?cmsid=P-9166045&filename=Spotlight_Pl...v82
  • https://www.schwab.com/public/file?cmsid=P-9166082&filename=Spotlight_Ma...v82
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Financial and Retirement Planning Advice | Charles Schwab"

Length: 57 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"At Charles Schwab, our investment, retirement & financial services are personalized to your needs. Click to start planning your financial goals today!"

Length: 150 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 3 keywords:
  • investing
  • online trading
  • investment services
Length: 46 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 24.41%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
schwab4.31%2341122216
overview1.71%93--4--
funds1.38%75--1-3
fees1.25%68--5-1
reviews1.25%68--1-5
services1.12%61-111-1
account1.03%56--8-1
charles1.00%541121-
investment0.98%53-15-4
service0.88%48--2--
charles schwab1.00%54112--
mutual funds0.35%19--1--
mutual fund0.29%16--1--
schwab bank0.29%16--1--
placed through0.29%16-----
view important information0.28%15-----
nested list items0.26%14--14--
orders placed through0.22%12-----
trade orders placed0.22%12-----
charles schwab pricing0.18%10-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 15 <H1>
    • Ask us your questions — infact, we encourageit.
    • Ask us your questions — in fact, we encourage it.
    • A relationship on your terms.
    • A relationship on your terms.
    • Accountability. Not just a commitment — a guarantee.
    • Accountability. Not just a commitment — a guarantee.
    • A wide range of investment options — not just ours.
    • A wide range of investment options — not just ours.
    • Expert research you can act on now.
    • Value that’s clear.
    • Value that’s clear.
    • Transparent pricing.
    • Don’t just take our word for it.
    • Open your account.
    • Get investing insights from Schwab experts.
  • 32 <H2>
    • InvestTo expand the menu panel use the down arrow key. Use the enter spacebar keys to follow the Invest home page link.
    • On track for retirement? Find out.
    • BankTo expand the menu panel use the down arrow key. Use the enter spacebar keys to follow the Bank home page link.
    • No ATM fees. No account fees. No minimum balance.
    • TradingTo expand the menu panel use the down arrow key. Use the enter spacebar keys to follow the Trading home page link.
    • Trading Tools Demo
    • Wealth ManagementTo expand the menu panel use the down arrow key. Use the enter spacebar keys to follow the Wealth Management home page link.
    • Intelligent PortfoliosTo expand the menu panel use the down arrow key. Use the enter spacebar keys to follow the Intelligent Portfolios home page link.
    • InsightsTo expand the menu panel use the down arrow key. Use the enter spacebar keys to follow the Insights home page link.
    • Get the latest perspective from Schwab experts
    • Call
    • Schwab Brokerage
    • Schwab Bank
    • Schwab Intelligent Portfolios™
    • Schwab Trading Services
    • LOG IN
    • We strive to keep fees low so that you have more to invest.
    • A Schwab Financial Consultant can help you create a plan tailored to your needs.
    • Empowering ownership in your future.
    • We guarantee your satisfaction with our Schwab Accountability Guarantee™.
    • Our account transfer specialists can assist you every step of the way.
    • We’re ready to answer your questions — anytime.
    • Work with us the way you want.
    • Work with us the way you want.
    • Advice for you.
    • Our guarantee if you’re not satisfied.
    • Insights from Schwab’s thought leaders
    • Insights from Schwab's thought leaders
    • Transparent pricing that shows what you’re getting.
    • Transparent pricing that shows what you’re getting.
    • Don’t just take our word for it.
    • It’s quick and easy to get started.
  • 35 <H3>
    • Overview
    • Accounts & Products There are 5 nested list items
    • Pricing & Services There are 4 nested list items
    • Retirement & Planning There are 11 nested list items
    • Why Schwab There are 2 nested list items
    • Investment Help There are 3 nested list items
    • Overview
    • Checking Account There are 1 nested list items
    • Savings Account
    • Home Loans There are 7 nested list items
    • Pledged Asset Line There are 1 nested list items
    • Overview
    • Start Trading
    • Pricing
    • Trading Tools There are 4 nested list items
    • Research
    • Education
    • Support
    • Options
    • ETFs
    • Trading Insights There are 5 nested list items
    • Overview
    • Commentary There are 8 nested list items
    • Commentary There are 7 nested list items
    • Insights & Ideas There are 6 nested list items
    • White Papers
    • Workshops There are 2 nested list items
    • Expert Fund Picks
    • Why choose Schwab?
    • We believe investors deserve a better way.
    • Open architecture equals more choice
    • Open architecture equals more choice
    • Open architecture equals more choice
    • Expert research you can act on now.
    • Important Schwab Links
  • 91 <H4>
    • Accounts
    • Investment Products
    • Portfolio Management Services
    • Small Business Solutions
    • Credit Cards
    • Fees & Minimums
    • Understanding Fees
    • Services & Support
    • Mobile Apps
    • Savings Basics
    • Understanding IRAs
    • How to Invest
    • Saving for Retirement
    • Retirement Income
    • Saving for College
    • Estate Planning
    • Insurance Basics
    • Life Events
    • Tools
    • Retirement Consultation
    • Reviews
    • Work with Us
    • Awards
    • Schwab’s Guide to Investing
    • One-on-One Guidance
    • Portfolio Evaluation
    • Research
    • FAQs
    • Today's Mortgage Rates
    • Purchase a Home
    • Refinance Your Mortgage
    • Home Equity Line of Credit
    • Mortgage Calculators
    • Mortgage Process
    • Start Your Loan
    • PAL FAQs
    • Trading Software
    • Web Trading
    • Mobile Trading
    • Execution Quality
    • Trading Strategies
    • Research & Analyze
    • Options & ETFs
    • Schwab Live
    • Email Subscription
    • Markets & Economy
    • Stocks
    • Fixed Income
    • Mutual Funds & ETFs
    • Options
    • International Investing
    • Portfolio Planning
    • Trading
    • Taxes
    • Retirement
    • Personal Finance & Planning
    • Ask Carrie
    • On Investing Magazine
    • Schwab Experts
    • Subscriptions
    • Market Commentary
    • Your Journey
    • Decoder
    • How To
    • Investing Ideas
    • Long View
    • Branch Workshops
    • Online Workshops
    • Schwab One® Brokerage Account
    • Charles Schwab ranked “Highest in Investor Satisfaction with Full Service Brokerage Firms.”
    • 866-232-9890
    • 866-855-9102
    • Schwab ETF OneSource™
    • Schwab Mutual Fund OneSource®
    • Schwab BondSource™
    • Managed Account Strategies
    • Schwab One® Brokerage Account
    • Charles Schwab ranked “Highest in Investor Satisfaction with Full Service Brokerage Firms”
    • ACCOUNTS
    • INVESTMENTS
    • CALCULATORS
    • TRADING SERVICES
    • FOR CLIENTS
    • Services for Employers
    • Services for Independent Advisors
    • Independent Branch
    • Find an Independent Advisor
    • Community Services
    • Corporate Information
    • Multilingual Services
    • Investing Services
  • 7 <H5>
    • Investing
    • Trading
    • Wealth Management
    • Investment Advisory Services
    • Schwab Intelligent Portfolios™
    • Schwab Advisor Network®
    • We're ready to answer your questions.
  • 9 <H6>
    • $8.95
    • 3,000+
    • 200+
    • $8.95
    • 3,000+
    • 200+
    • $8.95
    • 3,000+
    • 200+
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [103 errors, 174 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://schwab.com/favicon.ico
size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [74 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 23 years, 4 months, 30 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 7 months, 1 day, 9 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
Yes, your site's IP 162.93.215.103 redirects to www.schwab.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.schwab.com and schwab.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 67% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
75173.75s379.88 KB921.27 KB1.4 MB208.67 KB0 B5.42 KB2.88 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
High
Reduce server response time
None
Minify CSS
None
Minify HTML
Low
Minify JavaScript
High
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
Medium
Prioritize visible content
Medium

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Charles Schwab & Co.
Server IP:
162.93.215.103
Server Location:
US CALIFORNIA, San Francisco

Name Server 1:
a8-64.akam.net (2.16.40.64)
Name Server 2:
a9-65.akam.net (184.85.248.65)
Name Server 3:
auth101.ns.uu.net (198.6.1.210)
Name Server 4:
auth51.ns.uu.net (198.6.1.162)
Name Server 5:
ns1.schwab.com (162.93.253.90)
Name Server 6:
ns2.schwab.com (162.93.195.133)
Name Server 7:
ns3.schwab.com (162.93.253.171)
Name Server 8:
ns4.schwab.com (162.93.195.171)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
schwab.com
Issuer:
Common Name (CN):
Symantec Class 3 EV SSL CA - G3
Oranization (O):
Symantec Corporation
Oranizational Unit (OU):
Symantec Trust Network
Period of Validity
Begins On:
03/02/2016
Expires On:
04/17/2017
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=schwab.com)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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