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comprehensive website review & analysis

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Report for shop-r.ru

iwebchk

  • screenshot of shop-r.ru
  • Score:

    57.6%

    3.3
    Progress:
    100%
    Generated on Sunday, May 15th 2016 4:14 pm
    05/15/2016

Top Priorities

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Traffic Rank

visitors
3,457,814 most visited website in the World
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 72
Missing alt tag: 16

List of images with missing ALT attributes:

  • images/stuff/guarantee.png?rand=177
  • images/stuff/promo.png?rand=177
  • images/stuff/discount.png?rand=177
  • images/facebook.png
  • images/product/s/101e935d.jpg
  • images/product/s/96390f1.jpg
  • images/product/s/9283218.jpg
  • images/product/s/7457a56.jpg
  • images/product/s/7137dd1.jpg
  • images/product/s/705c11b.jpg
  • images/product/s/6706d70.jpg
  • images/product/s/63bf5a1.jpg
  • images/product/s/627d81d.jpg
  • images/product/s/5312b97.jpg
  • images/product/s/52dd084.jpg
  • https://mc.yandex.ru/watch/25455056
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Магазин плюшевые медведи купить в Москве. Топ цена на игрушки мишки."

Length: 68 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Интернет-магазин огромных мягких медведей. Мы обновили каталог игрушек - распродажа 70% от цены. Доставим большие плюшевые мишки в тот же день."

Length: 143 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 9 keywords:
  • Большие
  • плюшевые
  • медведи
  • купить
  • мишки
  • интернет-магазин
  • в Москве
  • игрушки
  • цена
Length: 84 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 26.47%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
цена5.53%1071-1--
руб5.43%105-----
плюшевый4.24%82--35351
большой3.98%77--3333-
мишка3.57%69--2626-
артикул3.36%65-----
заказать3.00%58-----
подробнее2.79%54-----
старая2.64%51-----
медведь2.27%44--1919-
старая цена2.64%51-----
большой плюшевый2.53%49--21--
плюшевый мишка2.17%42--17--
плюшевый медведь1.14%22--10--
огромный плюшевый0.72%14--6--
большой плюшевый мишка1.45%28--11--
большой плюшевый медведь0.78%15--7--
огромный плюшевый мишка0.36%7--3--
плюшевый мишка 1200.31%6--2--
плюшевый мишка белый0.31%6--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Магазин плюшевые медведи купить в Москве. Топ цена на игрушки мишки.
  • 8 <H2>
    • Большие плюшевые медведи реального размера.
    • Мы снизили цену на все большие плюшевые мишки.
    • Мы выполнили более 3000 заказов по большим плюшевым мишкам.
    • Каталог
    • Сообщество
    • Отзывы
    • Мы в социальных сетях
    • Только что купили
  • 54 <H3>
    • Большой мишка Томас 130 см
    • Плюшевый Медведь большой Добрыня 130 см
    • Мягкая игрушка Большой Медведь Алеша 170 см
    • Большой плюшевый мишка 120 см
    • Огромный плюшевый мишка белый 160 см
    • Большой плюшевый мишка белый 200 см - 2 метра
    • Большой плюшевый мишка Тедди (Teddy) 70 см
    • Большой мишка Тедди (Teddy) 100 см 2 вида
    • Огромный плюшевый мягкий Тедди 140 см
    • Плюшевый Мишка Топтышка 90 см
    • Большой плюшевый медведь Маркус игрушка 90 см
    • Большой плюшевый белый мишка Бустер 120 см
    • Большой плюшевый медведь с сердцем Белла 120 см
    • Мягкий большой плюшевый медведь Тома 170 см
    • Большой плюшевый медведь Сержик 160 см
    • Огромный плюшевый карамельный мишка 160 см
    • Карамельный большой плюшевый мишка 120 см
    • Большой плюшевый коричневый медведь 200 см - 2 метра
    • Плюшевый медведь большой Марк 90 см
    • Большой плюшевый медведь 90 см Тони
    • Большой Мишка Тедди (Teddy) 90 см
    • Большой медведь Тедди (Teddy) серый 45 см
    • Плюшевый мягкий мишка Тедди (Teddy) 38 см
    • Большой белый медведь игрушка Тедди 100 см
    • Огромный белый Медведь Нестор 2 метра
    • Огромный медведь больше 2 метров - 220 см
    • Мягкая плюшевая игрушка мишка Жора 70 см
    • Большой плюшевый заяц игрушка Пупсик 110 см
    • Элитный большой плюшевый мишка Генри 140 см
    • Мишка мягкая игрушка Большой Потапыч 170 см
    • Большая плюшевая мягкая панда 60 см
    • Большая плюшевая мягкая панда 140 см
    • Огромная плюшевая панда игрушка 130 см
    • Медведь плюшевый мягкий супермен
    • Плюшевый мишка красном свитере 60 см
    • Новый плюшевый медведь игрушка
    • Большой мягкий плюшевый мишка Тедди 80 см
    • Большой плюшевый медведь Тедди 130 см
    • Белый большой плюшевый мишка 110 см в шарфе
    • Большая плюшевая панда игрушка 80 см в платье
    • Серый большой плюшевый мишка 110 см
    • Большой мягкий мишка Веня 130 см
    • Песочный большой плюшевый мишка с сердцем 130 см
    • Графитовый большой плюшевый мишка с сердцем 130 см
    • Большой плюшевый мишка с сердцем Умка 120 см
    • Большой плюшевый мишка серый 120 см
    • Большой плюшевый медведь коричневый 120 см
    • Большой мягкий медведь Любимчик 120 см
    • Огромная плюшевая мягкая обезьяна
    • Большая плюшевая обезьяна Матильда
    • Большая мягкая игрушка обезьяна 100 см
    • Огромный плюшевый мишка Тихон 2 метра кремовый
    • Огромный плюшевый белый медведь Тихон 2 метра
    • Огромный плюшевый мишка серый Тихон 2 метра
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [3 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<font>1The font element has been deprecated in favor of the font and color style properties.
<tt>1The tt element has been deprecated in favor of the text-decoration CSS property.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [113 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 3 years, 2 months, 27 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 9 months, 2 days, 7 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 46.38.48.134 redirects to bmshop.ru instead of shop-r.ru.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
No, the www.shop-r.ru and shop-r.ru do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 70% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
125174.26s86.63 KB3.88 MB1.02 MB327.19 KB0 B152.21 KB5.45 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
High
Leverage browser caching
Low
Reduce server response time
None
Minify CSS
Low
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
46.38.48.134
Server Location:
RU -, -

Name Server 1:
ns1.bmshop5.ru (109.234.154.249)
Name Server 2:
ns2.bmshop5.ru (188.166.113.102)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=shop-r.ru)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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