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comprehensive website review & analysis

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visitorsVisitors
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usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for sina.cn

iwebchk

  • screenshot of sina.cn
  • Score:

    61.4%

    3.46
    Progress:
    100%
    Generated on Wednesday, June 8th 2016 9:51 am
    06/08/2016

Top Priorities

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Traffic Rank

visitors
9,876 most visited website in the World Trend: down (+351)
911 most visited website in CN China
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
CN China88.2%sina.cn-
US United States3.4%sina.usNot available.
TW Taiwan1.7%sina.twNot available.
KR South Korea1.3%sina.krNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 204
Missing alt tag: 4

List of images with missing ALT attributes:

  • http://mjs.sinaimg.cn/wap/online/home/v7/images/lz1X1.jpg (4 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"手机新浪网"

Length: 5 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"手机新浪网是新浪网的手机门户网站,为亿万用户打造一个手机联通世界的超级平台,提供24小时全面及时的中文资讯,内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等。手机新浪网触屏版 - sina.cn"

Length: 107 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 5 keywords:
  • 手机新浪网
  • 新浪首页
  • 新闻资讯
  • 新浪新闻
  • 新浪无线
Length: 25 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 17.85%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
展开更多5.81%36-----
宝骏5600.48%3--11-
不丹女人生殖崇拜私生活惊人0.32%2--11-
史上只有一个老婆的皇帝是谁0.32%2--11-
惹火黑珍珠太美艳0.32%2--11-
金发嫩模胸前春光0.32%2--11-
中国应做三件事威慑美军航母0.32%2--11-
乳神乔丹身材夸张0.32%2--11-
胸小怎么了毕竟我身材好呀0.32%2--11-
我意外怀孕男友合住不出钱0.32%2--11-
win10强制升级 大量玩家不满0.32%2--1--
louis treserras0.32%2--1--
女主播一言不合开启 男友视角0.32%2--1--
treserras 肖像画0.32%2--1--
苏宁重金收购国米注资努比亚 情怀与未来走到一起0.32%2--1--
louis treserras 肖像画0.32%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 0 <H2>
  • 179 <H3>
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    • 河南:已婚女遭情夫杀全家5口
    • 男子派出所被反铐6小时后猝死
    • 周琦15分男篮热身赛胜美职联
    • 55岁哈林求婚成功情定女主播
    • 囧哥:去看魔兽的都是啥幺蛾子
    • 策划:明星高考那些爆笑事儿
    • 铃声响起.说一声高考再见
    • 2016年全国高考真题答案.估分
    • 多地高考结束.江苏海南很受伤
    • 实拍:考生没考好要寻死被按住
    • 男子携炸药袭欧洲杯
    • 女巨人高人一等生活
    • 父母爬天梯祈福高考
    • 小腿捆钱裆藏内存卡
    • 女子遭前男友割喉
    • 香港销毁4千活家禽
    • 女生产子后上课身亡
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    • 世界最恐怖房屋出租
    • 男子考场外滋事被抓
    • 港人欲参加英脱欧公投被打脸
    • 瑞士人为何拒绝全民补贴计划
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    • APP看更多高清图集
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    • 三星Note7硬件超赞?
    • 送6999元三星笔记本!
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    • 我未来航母战斗群
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    • 台军看了一眼吓趴
    • 中国将造出全球最强大预警机
    • 美国欲做南海片警对华下战书
    • 中国应做三件事威慑美军航母
    • 外交部提醒国人谨慎去日本
    • 扒扒谁娶了45岁三婚女钟丽缇
    • 不丹女人生殖崇拜私生活惊人
    • 高考零分作文:我的危险弟弟
    • 史上只有一个老婆的皇帝是谁
    • 如何成为给普京开车的老司机
    • 高考结束:十个笑中带泪的瞬间
    • 逼格和颜值.高考更关注哪个?
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    • 18岁华师校花童颜巨胸超豪放
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    • 超模性感S形曲线
    • 英伦顶级美胸女神
    • 夏日海滩美臀风情
    • 日本女星花朵遮胸
    • 纯蓝色比基尼女郎
    • 乳神乔丹身材夸张
    • 金发嫩模胸前春光
    • 白皙萌妹哪家强
    • 惹火黑珍珠太美艳
    • 我意外怀孕男友合住不出钱
    • 胸小怎么了毕竟我身材好呀
    • 坐姿揭露女人身体的情欲秘密
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    • 鲍蕾贝儿大长腿闪耀
    • Louis Treserras 肖像画
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    • 五百年前的世界地图没有中国
    • 艺术圈史上最不走心的抄袭
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    • 日本豪乳乳神写真
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    • 美女浴室全景写真
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    • 代打门女主播将上电竞节目
    • 魔兽来了,爱联盟,还是爱部落?游戏改编电影到底有多少难?
    • 专家:中国不惹事不怕事 美孤立中国意图不会实现
    • 中国的生产力增速还能追得上通胀吗?
    • 从映客到分答 中国互联网背后的商业逻辑已然改变
    • 苏宁重金收购国米注资努比亚 情怀与未来走到一起
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [74 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://sina.cn/.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: PASSED [0 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 202.108.5.219 redirects to 3g.sina.com.cn instead of sina.cn.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
No, the www.sina.cn and sina.cn do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 97% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
635.82s159.31 KB29.46 KB0 B0 B0 B0 B188.77 KB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
None
Leverage browser caching
None
Reduce server response time
None
Minify CSS
None
Minify HTML
None
Minify JavaScript
None
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Low
Optimize images
Low
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
202.108.5.219
Server Location:
CN BEIJING, Beijing

Name Server 1:
ns2.sina.com.cn (61.172.201.254)
Name Server 2:
ns3.sina.com.cn (123.125.29.99)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.sina.cn
Issuer:
Common Name (CN):
GeoTrust SSL CA - G3
Oranization (O):
GeoTrust Inc.
Period of Validity
Begins On:
09/28/2015
Expires On:
12/28/2017
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=sina.cn)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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