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    Generated on Friday, July 15th 2016 3:53 am

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Traffic Rank

1,204 most visited website in the World Trend: up (-42)
38 most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
UK United available.
US United States1.7%tesco.usNot available.
IN India1.1%tesco.inNot available.
IE Ireland1.0%tesco.ieNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 1
Missing alt tag: 1

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Tesco | Online Groceries, Homeware, Electricals & Clothing"

Length: 58 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Home shopping for less with Tesco. Browse online for everything from groceries and recipes to homeware, electricals, Clubcard and more. Every Little Helps."

Length: 155 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 9.79%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
tesco mobile0.77%5--2--
brand guarantee0.77%5--2--
tesco bank0.62%4--2--
tesco direct0.62%4--1--
store locator0.46%3-----
food family living0.31%2--2--
family living magazine0.31%2--2--
national charity partnership0.31%2--2--
more different products0.31%2--1--
every little helps0.15%1-1---
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 1 <H1>
    • Tesco
  • 12 <H2>
    • Helpful links:
    • Groceries
    • Tesco direct
    • F&F clothing
    • Tesco Clubcard
    • Tesco Bank
    • Real Food
    • Wine by the case
    • Tesco Mobile
    • Summer
    • Brand Guarantee
    • Lifestyle and services
  • 16 <H3>
    • Groceries
    • Tesco direct
    • F&F clothing
    • Clubcard
    • Tesco Bank
    • Wine
    • Tesco Mobile
    • Recipes
    • Health & lifestyle
    • Communities
    • Helping you save
    • Here to help
    • About Tesco
    • Our website
    • Useful links
    • Follow us:
  • 20 <H4>
    • BBQ recipes Be a BBQ hero with these inspiring recipes.
    • Healthy Recipes Embrace healthy eating and tuck into dishes that are both delicious and nourishing.
    • Recipe Binder Save all of your favourite recipes in one place so that you can revisit them again and again.
    • 10 easy summer dinner recipes Spend less time in the kitchen with our fuss-free recipes for delicious summer dinners.
    • More Food
    • The Tesco Eat Happy Project Our long-term commitment to help tackle children's diet-related health problems.
    • Health and Wellbeing Lead a healthier life with easy fitness tips & wellbeing advice.
    • Tesco Opticians Book a free in-store eye test or simply buy your contact lenses, designer sunglasses and prescription glasses online.
    • Tesco Photo Do more with your photos: prints, photobooks, canvas and personalised photo gifts.
    • Even more from Tesco
    • Community Food Connection Getting our surplus food direct from local stores to charities for free.
    • Food Collection Help us feed people in need by donating long-life food to charity.
    • National Charity Partnership Our National Charity Partnership with Diabetes UK and British Heart Foundation.
    • Race for Life Tesco is celebrating its 15th year in partnership with Cancer Research UK. Enter a Race for Life near you.
    • More in communities
    • Tesco Clubcard Join Clubcard today to get great benefits and save money with Tesco.
    • Brand Guarantee Never pay more for your branded shop. We even check promotions at Asda, Morrisons and Sainsbury's, when you buy 10 or more different products.
    • Click+Collect Shop online and collect at a time that suits you.
    • Delivery Saver All your groceries delivered from £3 per month.
    • Helping you save more
  • 8 <H5>
    • twitter Join the conversation Follow us for helpful tips, delicious recipes and a celebration of all things foodie.
    • Food Family Living Magazine Tesco Food family living magazine, the new Tesco magazine.
    • Mobile apps Turn your phone into your Clubcard, or shop using our iPhone, Android or Windows apps.
    • Tesco Living Get ideas, inspiration and tips on everything from kids' activities, parenting and family health.
    • twitter @TescoandSociety Find out how we're helping local communities and using our scale for good.
    • facebook Join the conversation Visit our Facebook page to share, like and comment your way to deliciousness.
    • Clubcard vouchers Collect points and earn vouchers when you use your Clubcard. How you spend them, is up to you.
    • Baby club For great savings, expert parenting advice, brilliant competitions and lots more, join our club.
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en-GB (English)
Language Attribute: en-GB (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [2 errors, 2 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [40 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 21 years, 6 months, 25 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 1 year, 5 months, 3 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 69% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
55111.04s102.89 KB735.77 KB429.73 KB185.29 KB0 B1.03 KB1.42 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information

Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Name Server 3: (
Name Server 4: (
Name Server 5: (
Name Server 6: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

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