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comprehensive website review & analysis

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visitorsVisitors
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usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for vanoutlet.nl

iwebchk

  • screenshot of vanoutlet.nl
  • Score:

    56.1%

    3.24
    Progress:
    100%
    Generated on Thursday, April 21st 2016 11:43 pm
    04/21/2016

Top Priorities

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Traffic Rank

visitors
2,173,477 most visited website in the World Trend: up (-722,585)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 105
Missing alt tag: 20

List of images with missing ALT attributes:

  • http://www.vanoutlet.nl/media/resized/350x350/ves_megamenu/w/o/wonen_konen.jpg
  • http://www.vanoutlet.nl/media/resized/396x286/ves_megamenu/c/o/computer_elekto.jpg
  • http://www.vanoutlet.nl/media/resized/900x600/ves_megamenu/t/a/tablet_telefo...jpg
  • http://www.vanoutlet.nl/media/resized/900x408/ves_megamenu/m/o/mooien1.jpg
  • http://www.vanoutlet.nl/media/resized/798x361/ves_megamenu/h/o/hobbies1.jpg
  • http://www.vanoutlet.nl/media/resized/500x500/ves_verticalmenu/w/o/wonen_konen.jpg
  • http://www.vanoutlet.nl/media/resized/396x286/ves_verticalmenu/c/o/computer_...jpg
  • http://www.vanoutlet.nl/media/resized/425x425/ves_verticalmenu/t/a/tablet_te...jpg
  • http://www.vanoutlet.nl/media/resized/425x425/ves_verticalmenu/t/a/tablet_te...jpg
  • http://www.vanoutlet.nl/media/resized/350x155/ves_verticalmenu/m/o/mooien1.png
  • http://www.vanoutlet.nl/media/resized/300x200/ves_verticalmenu/m/o/mooien2.jpg
  • http://www.vanoutlet.nl/media/resized/300x185/ves_verticalmenu/m/o/mooien3.jpg
  • http://www.vanoutlet.nl/media/resized/300x200/ves_verticalmenu/h/o/hobbies1.jpg
  • http://www.vanoutlet.nl/media/resized/300x300/ves_verticalmenu/h/o/hobbies2.jpg
  • http://www.vanoutlet.nl/media/resized/m/blog/17/m_51093c0a4fa0f.jpg
  • http://www.vanoutlet.nl/media/resized/m/blog/17/kvthyoksmozboyptxnbk.jpg
  • http://www.vanoutlet.nl/media/resized/m/blog/17/3d_mascara.jpg
  • http://www.vanoutlet.nl/media/wysiwyg/Banner-6_279x340.jpg
  • http://www.vanoutlet.nl/media/wysiwyg/Banner-5.jpg
  • http://www.vanoutlet.nl/media/../payment_logo.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Home page"

Length: 9 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Bij vanoutlet.nl vind je iedere dag de leukste producten tegen de laagste outlet prijzen , Gratis verzending , Vandaag besteld morgen in huis , Altijd 50% of meer korting , De laatste trend artikelen , "

Length: 203 characters

Warning: The description is 203 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 17 keywords:
  • Vanoutlet
  • hoesjes
  • Frozen
  • Elsa jurk
  • Muurstickers
  • tablet case
  • Opladers
  • make up
  • LED
  • PS3 controller
  • Beamer
  • 3D
  • Tattoo
  • Action camera
  • Powerbank
  • Geheugen kaarten
  • make up
Length: 187 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 20.94%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
view2.42%59-----
quick2.30%56--1--
voeg2.25%55-----
toe2.25%55-----
beoordeling2.25%55-----
clear2.21%54-----
met2.05%50--1832-
mandje2.01%49-----
toevoegen2.01%49-----
aan2.01%49-----
beoordeling toe2.25%55-----
quick view2.25%55-----
mandje toevoegen2.01%49-----
aan mandje2.01%49-----
special price1.11%27-----
aan mandje toevoegen2.01%49-----
tutu jurk met0.49%12--4--
jurk prinses elsa0.41%10--4--
elsa jurk kostuum0.41%10--4--
frozen jurk prinses0.41%10--4--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
Yes, 2 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 0 <H2>
  • 61 <H3>
    • Winkelmandje
    • SJ4000 Onderwater Full HD Sport Waterdichte Action camera met WiFi
    • 2x PS3 CONTROLLER DUALSHOCK 3 DRAADLOOS MET BLUETOOTH
    • SJ4000 Model Onderwater Full HD LCD Sport Waterdichte camera
    • LED Beamer Projector draagbaar met HDMI
    • PS3 Controller DualShock 3 draadloos met bluetooth
    • Waar moet je op letten bij de aanschaf van een beamer?
    • Frozen prinses Elsa jurk kostuum met sleep
    • Frozen Elsa en Anna Luxe horloge in blauw of r...
    • Frozen jurk prinses Elsa met sleep en Broche
    • Frozen Elsa Gewatteerd Winterjas in 3 kleuren
    • Frozen prinses Elsa jurk kostuum Basic
    • Frozen jurk prinses Elsa zilver
    • SJ9000 4K Action onderwater Camera Wifi Dual S...
    • SJ4000 Model Onderwater Full HD LCD Sport Wate...
    • SJ4000 Onderwater Full HD Sport Waterdichte Ac...
    • XIAOMI YI FULL HD SPORT ACTION CAMERA WIFI
    • Frozen prinses Elsa jurk kostuum met sleep
    • Frozen Elsa en Anna Luxe horloge in blauw of r...
    • Frozen jurk prinses Elsa met sleep en Broche
    • Frozen Elsa Gewatteerd Winterjas in 3 kleuren
    • Frozen prinses Elsa jurk kostuum Basic
    • Frozen jurk prinses Elsa zilver
    • Frozen roze messenger tas
    • Frozen Elsa & Anna kookschort
    • Frozen Gewatteerde bodywarmer met capuchon
    • Frozen pluche pop Elsa of Anna 40cm
    • Meisjes TuTu feest jurk met bloemen
    • Tutu jurk met kant en chiffon
    • Zomer jurk Hello Kitty met riem
    • Tutu jurk met 3D bloem
    • Zomer Frozen tutu jurk met korte mouwen
    • Zomer tutu jurk met kant en strik
    • Touchscreen pen/Stylus Pen
    • Samsung Galaxy S4 lederen flip case
    • Samsung i9500 Galaxy S4 Flip case hoesje
    • Samsung Galaxy S5 i9600 flip cover
    • Galaxy S5 i9600 MOTOMO Hybrid aluminium back c...
    • Samsung Galaxy S5 Robot Hybrid Case Heavy Duty
    • De Samsung Galaxy S4 Externe Batterij S-View F...
    • Samsung Galaxy Tab 4 10.1 Roterende hoes zwart...
    • 2x PS3 CONTROLLER DUALSHOCK 3 DRAADLOOS MET BL...
    • 3D LED beamer 4500lumen wifi android 4.2 Full ...
    • Smart Balance Board Elektrische Hoverboard Sa...
    • Smart Balance Board Elektrische Hoverboard nor...
    • LED Beamer Projector draagbaar met HDMI
    • SJ4000 Model Onderwater Full HD LCD Sport Wate...
    • SJ4000 Onderwater Full HD Sport Waterdichte Ac...
    • Minecraft 3D muursticker Steve
    • EGO Rotary Tattoo Machine Gun roterende machine
    • Stigma Hyper V3 model roterende tattoo gun mac...
    • Stigma Bizarre V2 model Rotary Roterende Tatto...
    • SWASHDRIVE WHIP G7 Model Roterende Tattoo Mach...
    • Bishop Model Roterende Tattoo Machine Gun
    • Tattoo transfer papier set van 10 vellen
    • 100 x Mix diversen steriele wegwerp Tattoo tips
    • 100 x Mix diversen Wegwerp Tattoo Naalden met ...
    • Rekening
    • Informatie
    • Quick Links
    • Facebook Feed
  • 5 <H4>
    • Hoe vind je de juiste beamer ?
    • Action camera kopen waar moet je opletten ?
    • 3D Fiber Lash Mascara || Werkt het of niet ?
    • Panel Tool
    • Live Theme Editor
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
No <!DOCTYPE ...> declaration found.
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: nl (Dutch)
Language Attribute: nl (Dutch)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [4 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<font>53The font element has been deprecated in favor of the font and color style properties.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://www.vanoutlet.nl/.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [668 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 5.61.251.192 does not redirect to vanoutlet.nl.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.vanoutlet.nl and vanoutlet.nl resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 302 Moved Temporarily" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 78% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
247206.13s604.13 KB2.48 MB2.78 MB613.21 KB0 B164.49 KB6.61 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
None
Leverage browser caching
Medium
Reduce server response time
None
Minify CSS
Low
Minify HTML
Low
Minify JavaScript
None
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
Medium
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security
Server IP:
5.61.251.192
Server Location:
NL -, -

Name Server 1:
nsauth1.ixlhosting.nl (5.61.248.164)
Name Server 2:
nsauth2.ixlhosting.nl (213.154.229.38)
Name Server 3:
nsauth3.ixl.nu (37.247.37.96)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
localhost
Issuer:
Common Name (CN):
localhost
Oranization (O):
none
Oranizational Unit (OU):
none
Period of Validity
Begins On:
10/08/2014
Expires On:
02/22/2042
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=vanoutlet.nl)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Apache/2
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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