comprehensive website review & analysis

Legend
successHigh score
mediumMedium score
failedLow score
failedInfo only
social social
backlinks backlinks
visitors visitors
accessibility accessibility
SEO-content SEO-content
technology technology
validity validity
usability usability
SEO SEO
SEO-Authority SEO-Authority
performance performance
security security

Report for yellowpages.ca

iwebchk
5 0
Score:

75.5%

3.78
Progress:
100%
Generated on Tuesday, February 11th 2014 4:34 pm
02/11/2014

screenshot of yellowpages.ca

Top Priorities

list
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Traffic Rank

visitors
4,310th most visited website in the World Trend: down (+579)
106th most visited website in CA Canada
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
CA Canada73.3%yellowpages.ca-
IN India9.8%yellowpages.inNot available.
US United States5.8%yellowpages.usNot available.
PH Philippines0.9%yellowpages.phNot available.
MX Mexico0.9%yellowpages.mxNot available.
CN China0.6%yellowpages.cnNot available.
PK Pakistan0.6%yellowpages.pkNot available.
UK United Kingdom0.6%yellowpages.co.ukNot available.
ZA South Africa0.5%yellowpages.zaNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 7
Missing alt tag: 4

List of images with missing ALT attributes:

  • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage/promo/box1-en.jpg
  • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage/promo/box2-en.jpg
  • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage/promo/box3-en.jpg
  • http://adserver.adtechus.com/adserv/3.0/5330.1/1982996/0/16/ADTECH;;grp=123456789
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Find local businesses, products, reviews and deals on YellowPages.ca - YP.ca"

Length: 76 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"YellowPages.ca (YP.ca) connects you to Canada's businesses, products and services, providing all the information from the business directory: addresses and telephone numbers + videos, photos, email and web sites"

Length: 211 characters

Warning: The description is 211 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 6 keywords:
  • business directory
  • telephone directory
  • business directory Canada
  • telephone directory Canada
  • find a business in Canada
  • Canadian businesses
    Length: 142 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 6.78%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    ConsistentKeywordsDensityCountTitleDescriptionH1-H6ALTBold
    yellowpages2.88%711-2-
    search2.47%6-----
    businesses2.06%511---
    find2.06%51--2-
    other2.06%5-----
    business1.65%4-1---
    browse1.65%4-----
    apps1.65%4-----
    yellow1.65%4-----
    options1.65%4-----
    yellow pages1.65%4-----
    search options1.65%4-----
    other search1.65%4-----
    local businesses0.82%21----
    mobile apps0.82%2-----
    other search options1.65%4-----
    yellow pages group0.82%2-----
    find local businesses0.41%11----
    connect using facebook0.41%1-----
    search business name0.41%1-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

    Frames

    accessibilitySEO-content
    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 4 <H1>
      • What?
      • Where?
      • Who?
      • Where?
    • 0 <H2>
    • 0 <H3>
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: en-CA (English)
    Language Attribute: en-CA (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    validity
    Status: FAILED [25 errors, 6 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Favicon

    usability
    favicon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Status: FAILED [78 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    SEO-Authority
    PR: 7 out of 10 (Outstanding)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    SEO-Authority
    Estimated number of pages indexed by Google™: 3,150,000
    Estimated number of pages indexed by Bing™: 4
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 13 years, 3 months, 24 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 1 year, 6 months, 25 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

    IP Canonicalization

    SEO
    No, your site's IP 209.171.38.130 does not redirect to yellowpages.ca.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    Yes, both the www.yellowpages.ca and yellowpages.ca resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 79% (Average)
    RequestsHostsLoad timeHtmlImagesJavaScriptCSSFlashOtherPage Size
    32122.05s38.38 KB274.66 KB650.97 KB43.04 KB0 B2.78 KB1009.84 KB
    RecommendationImpactDetails
    Avoid landing page redirects
    None
    Your page has no redirects.
      Enable compression
      None
      You have compression enabled.
        Leverage browser caching
        Medium
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109//images/buttons... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109//images/logos/f... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/common/m... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/common/p... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/logos/fo... (expiration not specified)
          • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/logos/he... (expiration not specified)
          • http://www.pagesjaunes.ca/resources/js/lib/jquery-1.7.1.min. (expiration not specified)
          • http://www.pagesjaunes.ca/resources/plugins/json2.js (expiration not specified)
          • http://www.pagesjaunes.ca/resources/plugins/porthole.js (expiration not specified)
          Reduce server response time
          None
          Your server responded quickly.
            Minify CSS
            None
            Your CSS is minified.
              Minify HTML
              Low
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 2KiB (20% reduction).
                • Minifying http://www.yellowpages.ca/ could save 1.2KiB (14% reduction) after compression.
                • Minifying http://www.pagesjaunes.ca/proxyPage.html could save 907B (46% reduction) after compression.
                Minify JavaScript
                Low
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 7.5KiB (7% reduction).
                  • Minifying http://www.pagesjaunes.ca/resources/plugins/json2.js could save 4KiB (74% reduction) after compression.
                  • Minifying http://www.pagesjaunes.ca/resources/plugins/porthole.js could save 2.8KiB (58% reduction) after compression.
                  • Minifying http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/common_bundle.j... could save 715B (1% reduction) after compression.
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  High
                  Your page has 2 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
                    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                      Remove render-blocking JavaScript:
                      • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/common_bundle.j...
                      • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/ypca_home_bundl...
                      Optimize CSS Delivery of the following:
                      • http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/ypca_home.css?y...
                      Optimize images
                      Medium
                      Properly formatting and compressing images can save many bytes of data.
                        Optimize the following images to reduce their size by 63.1KiB (55% reduction).
                        • Losslessly compressing http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... could save 21.5KiB (50% reduction).
                        • Losslessly compressing http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... could save 19.2KiB (61% reduction).
                        • Losslessly compressing http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... could save 17.9KiB (67% reduction).
                        • Losslessly compressing http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/homepage... could save 2.2KiB (28% reduction).
                        • Losslessly compressing http://cdn.cb.yp.ca/ypca/sonja-v3.6.8-140109/images/logos/he... could save 1.4KiB (28% reduction).
                        • Losslessly compressing http://aka-cdn-ns.adtechus.com/images/35/Ad2474019St1Sz16Sq2... could save 858B (92% reduction).
                        Prioritize visible content
                        None
                        You have the above-the-fold content properly prioritized.
                          PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                          Server Information

                          security
                          Server IP:
                          209.171.38.130
                          Server Location:
                          CA ONTARIO, Toronto

                          Name Server 1:
                          ns-1838.awsdns-37.co.uk (205.251.199.46)
                          Name Server 2:
                          ns-195.awsdns-24.com (205.251.192.195)
                          Name Server 3:
                          ns-991.awsdns-59.net (205.251.195.223)
                          Name Server 4:
                          ns-1149.awsdns-15.org (205.251.196.125)
                          Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                          Safe Browsing

                          security
                          Yes - This site is not currently listed as suspicious.
                          Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=yellowpages.ca)

                          Spam Blacklist

                          security
                          Good, your IP is not blacklisted.
                          Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                          Directory Browsing

                          security
                          Great, your server has directory browsing disabled.
                          Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                          Whois Privacy

                          security
                          Registrant:
                          Name:
                          Yellow Pages Group Corp./Groupe Pages Jaunes Corp.
                          Administrative Contact:
                          Name:
                          Treena Cooper
                          Address:
                          16 Place du Commerce, Ile des Soeurs, Verdun QC H3E2A5 Canada
                          Phone:
                          +1.5149347350x
                          Fax:
                          +1.5149344076
                          Email:
                          [email protected]
                          Technical Contact:
                          Name:
                          Legal Classification
                          Address:
                          16, Place du Commerce, Montreal QC H3E2A5 Canada
                          Phone:
                          +1.5149347350x
                          Email:
                          [email protected]
                          Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                          Server Signature

                          security
                          Good, your server does not provide version information.
                          Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).