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    Generated on Tuesday, July 5th 2016 12:28 pm

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Traffic Rank

No Data available. (very low)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 38
Missing alt tag: 3

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Mortgage Broker in York - Mortgage & Remortgage Advice"

Length: 54 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"EXPERIENCED Mortgage Broker in York - FREE Mortgage Consultation - Mortgage Advisor - Mortgage Brokers York - Mortgage Advice - Mortgage & Remortgage Deals"

Length: 155 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 23.91%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
mortgage advice4.57%71-114--
mortgage broker1.09%17115--
read more1.09%17-----
buy mortgage0.90%14--2--
first time0.84%13--3--
buy mortgage advice0.90%14--2--
first time buyer0.64%10--2--
let mortgage advice0.45%7--1--
free mortgage consultation0.32%5-12--
self employed mortgage0.32%5--1--

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 1 <H1>
    • Mortgage Broker in York – Mortgage & Remortgage Advice
  • 12 <H2>
    • Quick Links
    • Mortgage solutions for the self-employed
    • Experienced in ALL Mortgage Situations
    • First time? I’ll help you all the way
    • Compare 1000’s of remortgage deals
    • Rent out your home and buy a new one
    • Providing a fast and stress free move
    • In-depth knowledge of lending criteria
    • Working with Buy to Let landlords
    • Local property news + IMAGE of Money Man mascot []
    • My popular enquiries... + IMAGE of Money Man mascot []
    • Mortgage Advice in York & Surrounding Areas
  • 20 <H3>
    • Help to Buy Sites in York – Help to Buy Mortgage Advice
    • First Time Buyer Deposit – Mortgage Advice in York
    • Buy to Let in York – 3 Reasons to Buy to Let in York
    • Buy to Let Investment in York – Buy to Let Mortgages
    • Mortgage News – 17% Relocate to York from London
    • Schools Increase House Prices – Mortgage News
    • Buy to Let News .. Buy to Let Mortgage Advice York
    • Buy to Let York News – Highest Rents in the Region
    • Get a Mortgage Agreement in Principle?
    • How Much Can I Borrow for my Mortgage?
    • What does Brexit mean for Mortgages? My Opinion.
    • Struggling to Get a Mortgage on High Rise Flats?
    • What Is Mortgage Protection Insurance?
    • What Is The Bank Of Mum & Dad?
    • Buy To Let – Recent Tax Changes
    • How To Make An Offer On A Property?
    • Expert & Local Mortgage Advice By Malcolm Davidson & The Team at
    • – Mortgage Advice in York & Surrounding Areas – – ALL Mortgage Situations Considered – – Purchase & Remortgage Deals – – FREE Mortgage Consultation for ALL Customers – – LOCAL Experienced Mortgage Broker –
    • Got a COMPLICATED SITUATION and wanting Mortgage Advice? – Mortgage Broker in York & Harrogate– – ALL Mortgage Situations Considered –
    • – We are NOT tied to Estate Agents – We have YOUR Interests at Heart! – – Mortgage Advice in York, Harrogate &Surrounding Areas – – FREE Mortgage Consultation for ALL customers – – ALL Mortgage & Remortgage Situations Considered –
  • 3 <H4>
    • Message us ANYTIME
    • EXPERIENCED Mortgage Broker in York – Mortgage Advice you can TRUST
    • Our Mortgage Broker Services:
  • 8 <H5>
    • First Time Buyer Mortgages
    • Moving House
    • Having Problems?
    • Remortgaging
    • Let to Buy Mortgages
    • Buy to Let Mortgages
    • Self Employed Mortgage Advice
    • Specialist Mortgages
  • 4 <H6>
    • Help to Buy Mortgages – Mortgage Advice in York
    • Mortgage Advice after Divorce / Separation
    • Right to Buy Mortgage Advice in York
    • Why get Mortgage Advice?
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [8 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [406 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Indexed Pages

Estimated number of pages indexed by Google™: not available
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (

Domain Age

Your domain was registerd for the first time: 1 year, 5 months, 16 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 6 months, 13 days, 11 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 71% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
126173.73s226.34 KB1.18 MB1.41 MB779.21 KB0 B1.27 KB3.57 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 4.1KiB (65% reduction).
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Your server responded quickly.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 5.3KiB (17% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 2.3KiB (13% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 21.7KiB (32% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 27 blocking script resources and 16 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 35.1KiB (33% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                        Server Information

                        Server IP:
                        Server Location:
                        US TEXAS, Houston

                        Name Server 1:
                        Name Server 2:
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                        HTTPS (SSL)

                        Issued To:
                        Common Name (CN):
                        Common Name (CN):
                        COMODO RSA Domain Validation Secure Server CA
                        Oranization (O):
                        COMODO CA Limited
                        Period of Validity
                        Begins On:
                        Expires On:
                        Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

                        Safe Browsing

                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

                        Spam Blacklist

                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

                        Email Address Obfuscation

                        Great, this webpage does not contain email addresses displayed in plain text.
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                        Whois Privacy

                        No contact information available.
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        On, Apache/2.2.31 (Unix) mod_ssl/2.2.31 OpenSSL/1.0.1e-fips DAV/2 mod_bwlimited/1.4 PHP/5.5.36
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

                        Professionals that can help with your website:

                        Your NameCompany NameCity, United States+1 5555555555
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