warningThe most recent report for abrakadabra.com.br is a little outdated. Please generate new report.
website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for abrakadabra.com.br


  • screenshot of abrakadabra.com.br
  • Score:


    Generated on Wednesday, April 20th 2016 4:59 pm

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

924,447 most visited website in the World Trend: up (-504,727)
40,726 most visited website in BR Brazil
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
BR Brazil100.0%abrakadabra.brNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


Good, most images have ALT attribute.
Number of images: 250
Missing alt tag: 13

List of images with missing ALT attributes:

  • https://www.facebook.com/tr?id=778699732208202&ev=PixelInitialized
  • //abrakadabra.vteximg.com.br/arquivos/logo.png
  • //abrakadabra.vteximg.com.br/arquivos/visa.png
  • //abrakadabra.vteximg.com.br/arquivos/master.png
  • //abrakadabra.vteximg.com.br/arquivos/diners.png
  • //abrakadabra.vteximg.com.br/arquivos/amex.png
  • //abrakadabra.vteximg.com.br/arquivos/elo.png
  • //abrakadabra.vteximg.com.br/arquivos/hypercard.png
  • //abrakadabra.vteximg.com.br/arquivos/aura.png
  • //abrakadabra.vteximg.com.br/arquivos/discover.png
  • //abrakadabra.vteximg.com.br/arquivos/boleto.png
  • //abrakadabra.vteximg.com.br/arquivos/vtex.png
  • //abrakadabra.vteximg.com.br/arquivos/om-logo.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:


Length: 11 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Abrakadabra Fantasias, sua fantasia em um passe de Mágica! Fantasia para Bebês, Fantasia para Crianças, Fantasia para Adolescentes, Fantasias para Adultos, Fantasias para Cachorros, Acessórios para Fantasias, Artigos de Festas em Ofertas. Frete Grátis para São Paulo acima de 149,90!"

Length: 284 characters

Warning: The description is 284 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

The Text to HTML ratio is 9.94%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
heat girls0.95%29--14--
até 10x0.46%14-----
até 12x0.43%13-----
festa junina0.43%13-----
frete gratis0.33%10-----
heat girls plus0.16%5-----
girls plus size0.16%5-----
fantasia mulher maravilha0.13%4--4--
kit fantasia fast0.13%4--4--
fantasia super homem0.10%3--3--

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


Yes, flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 2 <H1>
    • Abrakadabra
    • Abrakadabra
  • 6 <H2>
    • Fantasia Adulto
    • Fantasia Teen
    • Fantasia Infantil
    • Fantasia Bebes
    • Encontre a sua fantasia
    • Compre por marca
  • 201 <H3>
    • Bebe
    • Infantil
    • Teen
    • Adulto
    • Pet
    • Acessorios
    • Artigos de festa
    • Outlet
    • Genero
    • Linha
    • Você se interessa por fantasias?Cadastre-se e receba novidades em seu e-mail
    • novidades
    • Fantasia Joaninha - Heat Girls
    • Fantasia Conde Dracula Adulto
    • Fantasia Jasmine - Heat Girls
    • Fantasia Cleopatra Branca Adulto
    • Fantasia Michael Jackson
    • Fantasia Morticia Nova Roxa Adulto
    • Noivo/Paletó - Adulto
    • Fantasia Homem das Cavernas
    • Fantasia Batman Peitoral
    • Fantasia Borboleta Azul - Plus Size
    • Fantasia Batgirl - Heat Girls
    • Fantasia Fredd - Flintstones
    • Fantasia Vestido Bandeira Brasil
    • Fantasia Mascarada - Heat Girls
    • Fantasia Carnavalesca - Heat Girls
    • Fantasia Gatinha Sexy Luxo - Heat Girls
    • Colete Retalhos - Adulto
    • Fantasia Palhaço Assasino Adulto
    • Fantasia Freddy Krueger Adulto
    • Fantasia Bombeira Preta - Heat Girls
    • Fantasia Bruxa Sensual Adulto
    • Fantasia Piu Piu Feminina - Heat Girls
    • Fantasia Gangster Feminina Importado
    • Fantasia Bruxa Black - Heat Girls
    • Fantasia Caçador
    • Fantasia Beetlejuice - Heat Girls
    • Fantasia Hippie Feminina Importada
    • Fantasia Hippie Saia / Blusa - Heat Girls
    • Fantasia Noiva Cadáver
    • Fantasia Barney Adulto
    • Fantasia Ladrão
    • Fantasia Pernalonga Feminina - Heat Girls
    • Fantasia Mulher Maravilha
    • Fantasia Palhaça
    • Fantasia Diaba Adulto
    • Fantasia Morte Adulto
    • Fantasia Bruxo Adulto
    • Fantasia Ursinha - Plus Size
    • Fantasia Serviçal Luxo
    • Fantasia Bombeira Luxo - Heat Girls
    • Fantasia Body Profissões - Marinheira
    • Fantasia Robin Feminina - Plus Size
    • Fantasia Gótico
    • Fantasia Esqueleto Kafta Adulto
    • Fantasia Panico Novo Adulto
    • Fantasia Mulher Gato Nova
    • Fantasia Body Esqueleto
    • Fantasia Anos 60 - Feminino Nova
    • Fantasia Super Mulher - Plus Size
    • Fantasia Viúva Negra - Heat Girls
    • Fantasia Super Mulher Feminina - Teen
    • Kit Fantasia Fast 2 Go - Lanterna Verde Teen
    • Fantasia Mulher Maravilha - Teen
    • Fantasia Borboleta Laranja - Teen
    • Fantasia Dorothy - Magico de Oz - Teen
    • Fantasia Hermione - Harry Potter - Teen
    • Fantasia Ursinha - Teen
    • Fantasia Chapeuzinho Vermelho - Teen
    • Fantasia The Flash Feminina - Teen
    • Kit Fantasia Fast 2 Go - Robin Teen
    • Fantasia Lanterna Verde Feminina - Teen
    • Fantasia Frank - Teen
    • Fantasia Cupcake - Teen
    • Kit Fantasia Fast 2 Go - Batman Teen
    • Fantasia Espantalho Feminina - Magico de Oz - Teen
    • Fantasia Borboleta Azul - Teen
    • Fantasia Piu Piu Feminina - Teen
    • Fantasia Robin Feminina - Teen
    • Fantasia Mulher de Lata - Magico de Oz - Teen
    • Fantasia Pernalonga Feminina - Teen
    • Fantasia Pirata Black - Teen
    • Fantasia Pedrita - Teen
    • Fantasia Bruxa do Bem - Teen
    • Fantasia Bat Girl - Teen
    • Kit Fantasia Fast 2 Go - Super Homem Teen
    • Fantasia Oncinha - Teen
    • Fantasia Barbie Princess Power Luxo
    • Capa Panico
    • Fantasia Chiquititas Nova
    • Fantasia Superman Luxo - O Homem de Aço
    • Fantasia Olivia Palito Infantil
    • Cowgirl Luxo
    • Fantasia Baianinha Luxo
    • Fantasia Pop Star
    • Fantasia Mágico
    • Fantasia Naruto Luxo
    • Fantasia Tigre Colant
    • Fantasia Homem Aranha Pop
    • Fantasia Padre
    • Fantasia Noiva Luxo
    • Fantasia Medico
    • Fantasia Hercules Grego
    • Fantasia Super Homem Regata
    • Fantasia Pinguim - Vilões
    • Fantasia Backyardigans – Tyrone
    • Fantasia Jimmy Neutron
    • Fantasia Equestria Girls - Rainbow Rocks Pinkie Pie
    • Fantasia Odalisca
    • Fantasia Japão Feminino
    • Fantasia Bela Adormecida Standard
    • Fantasia Principe Luxo Novo
    • Fantasia Rainha das Bruxas
    • Kit Fast 2 Go – Patata
    • Fantasia Harry Potter
    • Fantasia Aranha
    • Kit Junina - Saia
    • Fantasia Furby Rosa e Verde
    • Fantasia Minions Masculino Infantil
    • Fantasia Fada Encantada Lilás
    • Fantasia Jacaré
    • Fantasia Batman Luxo - Os Bravos e Destemidos
    • Fantasia Patata Luxo
    • Fantasia Batman Pop
    • Fantasia Bruxa Encantada
    • Fantasia Colombina
    • Fantasia Kamen Rder Luxo Azul
    • Fantasia Caipirinha Luxo Laços - Rosa
    • Fantasia Ben 10 – Diamante
    • Fantasia Canguru
    • Fantasia Pirata Esqueleto Masculino
    • Fantasia Papai Noel Infantil
    • Fantasia Fada Dos Sonhos - Rosa
    • Fantasia Ninja Amarelo
    • Fantasia Batman Standard
    • Kit Fast 2 Go – Patati
    • Fantasia Transformers 4 Pop - Amarelo
    • Fantasia Caipira Bebê Vermelho/Azul
    • Fantasia Macacão Esqueleto
    • Fantasia Minions Bebê
    • Fantasia The Flash Body Verão
    • Fantasia Palhacinha Bebê
    • Fantasia Cinderela Bebê Luxo
    • Fantasia Galinha Pintadinha Bebê
    • Fantasia Macacão Lanterna Verde Bebê
    • Fantasia Bruxa Bebe
    • Fantasia O Pequeno Príncipe Bebê
    • Fantasia Macacão Abobora
    • Fantasia Body Verao Policial
    • Fantasia Pirata Bebê Feminino
    • Fantasia Bruxa Abobora Bebê
    • Fantasia Borboleta Bebê
    • Fantasia Bela Adormecida Bebê Luxo
    • Fantasia Mulher Maravilha Body Verão
    • Fantasia Body Palhaço
    • Fantasia Minie Bebê Rosa
    • Fantasia Body Galinha Pintadinha
    • Fantasia Fada Sininho Luxo
    • Fantasia Esqueleto Bebê
    • Fantasia Leão Bebê
    • Fantasia Branca de Neve Bebê Luxo
    • Fantasia Lanterna Verde Body Verão
    • Fantasia Pirata Bebê Masculino
    • Fantasia Body Verão Conde Dracula
    • Fantasia Conde Dracula Bebê
    • Fantasia Body Verao Medico
    • Fantasia Macacão Mulher Maravilha Bebê
    • Fantasia Caipira Bebê - Rosa
    • Fantasia Super Homem Bebê
    • Fantasia Macacão Super Homem Bebê
    • Fantasia Body Cabeça de Batata
    • Fantasia Macaco Bebê
    • Fantasia Pintinho Amarelinho Bebê
    • Fantasia Principe Bebê
    • Fantasia Abelinha Bebe
    • Fantasia Batman Body Verão
    • Fantasia Super Homem Body Verão
    • Fantasia bem 10 Bebê
    • Fantasia Bailarina Bebê
    • Fantasia Mulher Maravilha Bebê
    • Fantasia Bruxa Divertida Bebê
    • Fantasia Fantasminha Bebê
    • Fantasia Body Verao Executivo
    • Fantasia Moranguinho Baby
    • Fantasia Bruxa Encanto Bebê
    • Fantasia Batman Bebê
    • Passo 1
    • Passo 2
    • Passo 3
    • Institucional
    • Instagram
    • Facebook
    • Segurança e Certificações
    • Cartão de crédito
    • Boleto
    • Plataforma
    • Desenvolvimento
    • novidades
  • 0 <H4>
  • 0 <H5>
  • 1 <H6>
    • Canal de Atendimento
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


No <!DOCTYPE ...> declaration found.
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: en-us (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

Status: FAILED [9 errors, 33 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://www.abrakadabra.com.br/.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [36 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Google™: about 10K
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 13 years, 7 months, 11 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 3 years, 4 months, 19 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

No, your site's IP does not redirect to abrakadabra.com.br.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.abrakadabra.com.br and abrakadabra.com.br resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 302 Moved Temporarily" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 45% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
246149.97s359.76 KB2.25 MB683.76 KB129.06 KB0 B213 B3.4 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:
BR -, -

Name Server 1:
d.sec.dns.br (
Name Server 2:
e.sec.dns.br (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
Oranization (O):
GeoTrust, Inc.
Period of Validity
Begins On:
Expires On:

Warning: The SSL certificate has expired.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=abrakadabra.com.br)

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Anderson Costa
Administrative Contact:
Anderson Costa
Billing Contact:
Anderson Costa
Technical Contact:
Marcio Alexandrowitsch
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, HTTPD-HR Server powered by Apache PHP/5.5.32
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).