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comprehensive website review & analysis

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Report for aol.com

iwebchk

  • screenshot of aol.com
  • Score:

    74.1%

    3.96
    Progress:
    100%
    Generated on Tuesday, December 6th 2016 10:06 am
    12/06/2016

Top Priorities

list
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Traffic Rank

visitors
260 most visited website in the World Trend: up (-94)
59 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States68.2%aol.usNot available.
DE Germany6.9%aol.deNot available.
UK United Kingdom5.7%aol.co.ukNot available.
CN China3.5%aol.cnNot available.
FR France3.0%aol.frNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Perfect, all images have ALT attribute.
Number of images: 104
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"News, Sports, Weather, Entertainment, Local & Lifestyle - AOL"

Length: 61 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"AOL is the go-to destination for the latest stories shaping the world and impacting everyone."

Length: 93 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 14.87%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
more0.96%38-----
read0.91%36---1-
aol0.81%3211-3-
trump0.79%31--86-
new0.68%27--44-
blank0.68%27---27-
see0.61%24--12-
tag0.56%22---22-
impression0.53%21---21-
one0.48%19--33-
read more0.89%35-----
impression tag0.53%21-----
see full0.33%13-----
full horoscope0.30%12-----
story behind0.15%6--1--
see full horoscope0.30%12-----
kennedy center honors0.08%3--1--
health history revealed0.08%3--1--
veterans could receive0.08%3-----
mortgage rates hit0.08%3-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 39 <H2>
    • Rotating Content
    • Suspect charged in shooting death of Joe McKnight
    • Congress won't let Trump keep big campaign promise
    • Gore has surprising reaction after talking with Trump
    • Republican elector refuses to support Donald Trump
    • Clinton placed an unlikely call after 2016 election loss
    • Consequence from Trump-Carrier deal unravels
    • Jolie's alleged motive in divorce comes to light
    • LBJ demanded an unusual feature in his shower
    • Recognize this handsome man? He was a US president
    • Man's divorce note to his wife wildly backfires on him
    • Police come to house after man shares dog photo
    • Ingenious carry-on has a compartment for everything
    • Unexpected job may boom under President Trump
    • Men: Here are 10 simple ways to look younger tomorrow
    • One supposedly 'healthy' food just turns into sugar
    • 'Harmless' habit actually adds years to your face
    • Mariah Carey eats these two foods to lose weight quick
    • State with the lowest-paid teachers is ...
    • In 1934 this cruise ship washed ashore in New Jersey
    • You're sure to become obsessed with this sweater
    • Woman's long wait to see dentist ends with utter disaster
    • Surprising movie was named the top film of 2016
    • Atheist group creates stir with holiday billboards
    • Workmen uncover shocking surprise while drilling a hole
    • 9 tips for reading body language
    • Adult film star gets in feud with ex-KKK grand wizard
    • FOX News host says he's waging war on one issue
    • Can you guess the future celebrity A-lister?
    • Michelle Obama stuns at Kennedy Center Honors
    • Erase signs of aging with a wand made with real diamonds
    • 'Brady Bunch' star's shocking health history revealed
    • Item in laundry room doubles as mosquito repellent
    • 'AGT' judge Mel B poses totally nude in racy new snap
    • Trump adviser has blunt response one country's criticism
    • Debra Messing poses pantsless in nude underwear
    • NYT editor makes shocking admission about reporters
    • In need of a goalie, Blackhawks grab backup off street
    • Man, wild creature get into altercation in viral video
  • 43 <H3>
    • Local News and Weather
    • Latest Headlines
    • Entertainment News
    • Lifestyle News
    • Finance News
    • Share the joy, give a toy!
    • Legendary athlete Shaquille O'Neal opens up about his work with Toys for Tots
    • Flash floods, mudslides could increase five-fold by 2100
    • Mom says 12-year-old daughter was raped by man she met on social media
    • NASA captures disturbing image of Antarctica ice rift
    • Texas deputy dies after car plunges into sinkhole
    • Castro's final trip across Cuba
    • College student says she failed art project for bizarre reason
    • Programmer says second coming of Jesus to spark apocalypse on New Year's
    • Alec Baldwin makes bold promise to Donald Trump
    • Kitchen staple helps make ironing clothes a breeze
    • 22 brutal dictators you've never heard of
    • Man in viral overdose video speaks out
    • Larry the Cable Guy has strong message for Trump naysayers
    • Someone Just Came Up With A Terrifying Theory About Coconut Crabs - And It's Not Pretty
    • CNN panelist says it's time to "give Trump his medication" so the president-elect will get
    • A Full-Sized Titanic Replica Is Being Built in China
    • The Story Behind This Selfie Will Have You Looking Over Your Shoulder Forever
    • She Hears An Animal Trapped In The Storm Drain - But When Rescuers Try To Free It, They
    • Tiny Orphaned Kitten Is Being Cared For By An Unlikely Character - And It's A Match Made
    • Woman's post goes viral after she explains that it's not how much the ring costs that
    • They Noticed Something Weird In The Clouds - And The Photos Are Out Of This World
    • He Posted A Picture Of His New Dog On Facebook - And Someone Immediately Called The Cops
    • Tuesday, December 6th
    • This 100% leather bag is perfect for your next trip and also makes a great gift!
    • Search Spotlight
    • Woman gets lost ID back a year later with hilarious note
    • Here's why people are destroying apples with their bare hands
    • 'Grinch' who stole Christmas lights turns herself in
    • High schoolers give 8-year-old with genetic disease incredible surprise
    • Is your city trying to ban diesel cars?
    • Dave Chappelle spotted with big-name actress in Miami
    • Fraudulent study killed thousands of cancer patients
    • Man injured when package explodes at his home
    • Find your dream job
    • NBA star accused of choking woman at NYC nightclub
    • Adriana Lima dishes on her first Victoria's Secret Fashion Show
    • You won't believe what this celeb-loving designer just did
  • 2 <H4>
    • Choose your sign:
    • Worn tires, dim lights and weak windshield wipers could prove deadly in the snowy season ahead.
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [10 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [662 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 21 years, 5 months, 14 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 11 months, 16 days, 13 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 64.12.89.186 does not redirect to aol.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.aol.com and aol.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 66% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
144455.74s429.65 KB567.69 KB3.44 MB715.13 KB0 B26.33 KB5.14 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Medium
Leverage browser caching
Medium
Reduce server response time
None
Minify CSS
None
Minify HTML
Low
Minify JavaScript
Medium
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
Medium

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
CompuServe
Server IP:
149.174.107.97
Server Location:
US VIRGINIA, Sterling

Name Server 1:
dns-01.ns.aol.com (64.12.51.132)
Name Server 2:
dns-02.ns.aol.com (205.188.157.232)
Name Server 3:
dns-06.ns.aol.com (207.200.73.80)
Name Server 4:
dns-07.ns.aol.com (64.236.1.107)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=aol.com)

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

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