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Traffic Rank

236,116 most visited website in the World Trend: up (-48,584)
47,719 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States89.2%auburnpub.usNot available.
IN India2.2%auburnpub.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 86
Missing alt tag: 2

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

" | Since 1816, The News That Hits Home"

Length: 51 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Auburn and Cayuga County's number one source for news, sports and information."

Length: 78 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 26 keywords:
  • Auburn
  • Cayuga County
  • Central New York
  • Owasco
  • Sennett
  • Moravia
  • Aurora
  • Union Springs
  • Fair Haven
  • Cato
  • Sports
  • Lake Life
  • Go.
  • Local News
  • Crime
  • Cayuga
  • Fleming
  • New York
  • Owasco Lake
  • Cayuga Lake
  • Skaneateles
  • CNY
  • del Lago
  • Finger Lakes
  • Buffalo Bills
  • high school sports
    Length: 279 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 14.35%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    lake life0.57%9--1--
    cayuga county0.51%8--4--
    hrs ago0.51%8-----
    katko eyes0.38%6--3--
    eyes bipartisan0.38%6--3--
    eyes bipartisan commission0.38%6--3--
    katko eyes bipartisan0.38%6--3--
    gop county chairs0.38%6--3--
    six gop county0.38%6--3--
    helming seeking re-election0.38%6--3--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


    No frames detected. We found 3 inline frame(s).
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 0 <H1>
    • 2 <H2>
      • The Citizen's 2018 Easter events guide: Egg hunts, bunny breakfasts and more
      • Gallery: Village of Aurora elections
    • 20 <H3>
      • The Latest
      • Top Stories
      • The Q Center: Safe space, support group opens for LGBTQ youth in Auburn
      • Weedsport officials meet with attorney over ongoing 'sticky situation'
      • Recommendations for Cayuga County water and sewer upgrades will be costly
      • Volleyball All-Stars: Martens sets up Port Byron for success
      • Trending now
      • Local News
      • Sports
      • Entertainment
      • Opinion
      • Lake Life
      • Photos
      • Blogs
      • Nation & World
      • Trending topics
      • Puzzles Palace
      • Local businesses
      • Print ads
      • Latest Local Offers
    • 73 <H4>
      • Log In Using Your Account
      • Auburn, NY (13021)
      • Women's Rights National Historical Park seeks volunteers in Seneca Falls
      • Katko eyes bipartisan commission to address mass shootings
      • Helming seeking re-election, endorsed by six GOP county chairs
      • Maryland school shooting victim has died
      • NYC firefighter dies battling blaze on Harlem movie set
      • Auburn and Cayuga County Neighbors: Recently published obituaries
      • Superintendent: Police investigate bullet found outside Auburn High School
      • HOW THEY VOTED: NY House delegation split on $1.3 trillion spending bill
      • Mike Krzyzewski and Jim Boeheim face off as Syracuse plays Duke in NCAA regional semis
      • How $1.3 trillion omnibus bill could help combat the opioid epidemic
      • Rosamond Gifford Zoo holds vote to name new penguin chick
      • Women's Rights National Historical Park seeks volunteers in Seneca Falls
      • Katko eyes bipartisan commission to address mass shootings
      • Helming seeking re-election, endorsed by six GOP county chairs
      • Maryland school shooting victim has died
      • Videos: Breaking down the NCAA Sweet 16 and the latest news and action elsewhere in sports
      • Photos: Cinderella stories continue in Thursday's NCAA Sweet 16 action
      • Mike Krzyzewski and Jim Boeheim face off as Syracuse plays Duke in NCAA regional semis
      • Video: Syracuse coach Boeheim's NCAA Tournament Sweet 16 press conference
      • REVIEW: Alicia Vikander re-energizes 'Tomb Raider' reboot
      • Snoopy faces the Red Baron in new museum exhibit
      •'s gallery listings for March 22-28, 2018: James Caito and more
      • Slideshow: Top of the charts
      • Tom Petty tribute band to perform in Aurora
      • Moravia students present stage version of 'Catch Me If You Can'
      •'s live music listings for March 22-28, 2018: Savannah Harmon, 3 Inch Fury and more
      • Hits & Misses: Studying our drinking water; breaking the law; big art show in Auburn
      • Oaks: My state budget priorities
      • Letter: Solutions needed on school safety
      • Our view: Weedsport government needs a reboot
      • Chavern: Progress and disappointment regarding transparency
      • Letter: Hockey season was outstanding
      • Letter: Local dairy is worth supporting
      • Our view: Lease deal for old Cayuga County nursing home a good compromise
      • Compete for $1 million in our March Fever Basketball Contest!
      • The Citizen's calendar of events: Local and regional event listings
      • Eco Talk: What to know about pothole season
      • Finger Lakes SPCA: Pitbull/lab mix Kit comes from the South
      • On this day in history for March 23, 2018: Dental implants come to Auburn
      • Cosentino: Sex in the garden
      • Gallery: Southern Cayuga High School robotics team
      • Gallery: West Middle School Apartments opens in Auburn
      • Gallery: Winter 2018 Girls Basketball All-Stars
      • Gallery: Editorial cartoons for Sunshine Week
      • Gallery: Man on Roof of 51 Orchard St.
      • Gallery: Pink Boots Collaboration Brew Day at Prison City in Auburn
      • Katko eyes bipartisan commission to address mass shootings
      • Helming seeking re-election, endorsed by six GOP county chairs
      • HOW THEY VOTED: NY House delegation split on $1.3 trillion spending bill
      • How $1.3 trillion omnibus bill could help combat the opioid epidemic
      • California storm moves on after forcing flood rescues
      • Federal review ongoing in 2015 Ohio fatal police shooting
      • US stocks take more losses as investors fear trade war
      • Army Corps faces questions about vetting border wall company
      • A brief history of firings and resignations from Trump's White House
      • Photos: Displaced residents still living in the streets 6 months after Mexico quake
      • How a phone may have steered hunt for Austin bomber
      • These states have the most active gun industries
      • Altitude sickness: 6 things you need to know
      • A national vs. state-by-state look at America's favorite jelly bean flavors
      • For ‘Black Panther’ fans, what to know about the suburban hamlet of Wauconda (Ill.)
      • Disposable party tableware you won’t want to throw away
      • CC's Tavern
      • East Hill Family Medical
      • Cayuga County Drug Free Community Coalition/CHAD
      • Bulletin
      • $50 discount when you schedule your radon test with you home inspection from Idea Inspection! 315-730-6378
      • At Moran & Dauphin We make Certain to Protect Your Investments! Get a FREE Auto Insurance Quote Today.
      • When you pre-plan and/or pre-pay your funeral, more of your assets and life insurance proceeds will go directly to your family. Call Plis Funeral Home for our Pre-planning services (315) 252-6261
      • Sites & Partners
      • Services
    • 7 <H5>
      • Today
      • Tonight
      • Laura A. Tanner Blaisdell
      • Domestic dispute leads to Auburn man's arrest
      • Superintendent: Police investigate bullet found outside Auburn High School
      • Our view: Weedsport government needs a reboot
      • Auburn releases list of city roads to be repaved in 2018
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    Not declared.
    To display an HTML page correctly, the browser must know what character-set to use.


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [17 errors, 28 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: *
    • Disallow: /wrapper
    • Disallow: /users/signup/?
    • Disallow: /users/login/?
    See all 88 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Accessibility Check

    WCAG 2.0 (AA) Conformance Test: FAILED [49 error(s)]
    1. id attribute is not unique.
      [Line 5020, Col 9] <body class="fixed-scroll-nav app-editorial is-homepage"> <script type='text/javascript' src=' ...(block-1432161)
      Modify the id attribute value so it is unique.
    2. Anchor contains no text.
      [Line 222, Col 9] <a href="/" > <img src=" ...
      Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
    Subscribe to review all 49 errors
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    size: 64px  by  64px
    type: image/x-icon
    No hi-resolution (192x192) icon found.
    Apple touch icon not found
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    Status: PASSED [0 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 22 years, 1 month, 14 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    Your domain expires in: 10 months, 17 days, 7 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 62% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    237648.54s554.07 KB709.42 KB2.78 MB319.09 KB0 B263.01 KB4.58 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

    Server Information


    Lee Enterprises
    Server IP:
    Server Location:
    US IOWA, Davenport

    Name Server 1: (
    Name Server 2: (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


    Issued To:
    Common Name (CN):
    Common Name (CN):
    Let's Encrypt Authority X3
    Oranization (O):
    Let's Encrypt
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

    Email Address Obfuscation

    Great, this webpage does not contain email addresses displayed in plain text.
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Whois Privacy

    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.