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comprehensive website review & analysis

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Report for auroin.com

iwebchk

  • screenshot of auroin.com
  • Score:

    84.6%

    4.38
    Progress:
    100%
    Generated on Saturday, January 14th 2017 1:59 am
    01/14/2017

Top Priorities

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Traffic Rank

visitors
870,715 most visited website in the World Trend: up (-185,995)
160,289 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IN India66.1%auroin.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 36
Missing alt tag: 7

List of images with missing ALT attributes:

  • gamma/sites/all/themes/auroin2015/images/jeffbroadbent-inner.jpg (2 locations)
  • gamma/sites/all/themes/auroin2015/images/emoderndecor-inner.jpg (2 locations)
  • gamma/sites/all/themes/auroin2015/images/insulation4less-inner.jpg (2 locations)
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/935646809/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Digital Marketing Agency in NYC | AuroIN"

Length: 40 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Full-Service Digital Marketing and SEO service provider in NYC with expertise in Responsive Web, Mobile App Development, Video production, SMO, and PPC."

Length: 153 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 12 keywords:
  • Full-Service Digital Marketing Agency
  • Digital Marketing Agency
  • Digital Marketing Services
  • Search Engine Optimization Services
  • Website Design
  • Mobile app Development
  • Online Marketing
  • Pay-Per-Click Marketing
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Display Advertising
    Length: 303 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 19.70%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    month3.49%44--4--
    marketing2.78%351122-
    website2.14%27--1--
    now1.27%16-----
    blog1.27%16-----
    video1.11%14-1---
    services1.11%14--73-
    creation1.03%13-----
    digital0.95%12112--
    design0.95%12--2--
    order now0.95%12-----
    digital marketing0.79%10111--
    social media0.56%7-----
    conversion rate0.56%7-----
    jeff broadbent0.40%5--1--
    digital marketing agency0.32%41----
    website error fixing0.32%4-----
    text content creation0.32%4-----
    total hours allocated0.32%4-----
    social media promotion0.32%4-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

    Frames

    accessibilitySEO-content
    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • Website Design, Mobile App Development & Digital Marketing for Consistent
    • 4 <H2>
      • We Build Full-Fledged Brands with 360° Precision
      • Part Art & Part Science, Creates a Performer
      • Rock Solid Strategy to Unfold the 3 Secrets to Digital Success
      • Insightful Tips from Leaders and Experts
    • 13 <H3>
      • Services$/Month
      • LLC$1500
      • S Corp$3000
      • C Corp$5000
      • Services$/Month
      • LLC$1500
      • Services$/Month
      • S Corp$3000
      • Services$/Month
      • C Corp$5000
      • Creative Design
      • Web&Mobile Development
      • Online Marketing
    • 3 <H4>
      • JEFF BROADBENT
      • Emodern Decor
      • Insulation4less
    • 7 <H5>
      • About The Client
      • Services Provided
      • About The Client
      • Services Provided
      • About The Client
      • Services Provided
      • Reach Full Potential of Your Business
    • 5 <H6>
      • AuroIN
      • Scheduled Hand-Crafted Tips in your Inbox
      • Like Us to see our daily updates!
      • Add AuroIN to your Circles!
      • Get In Touch for company updates!
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    validity
    Status: FAILED [34 errors, 17 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    • Quantcast analytics icon Quantcast™ Measure
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: https://www.auroin.com/gamma/sites/all/themes/auroin2015/favicon.ico
    size: 16px  by  16px
    type: image/x-icon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

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