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Social Media Indicators
Too bad, your social media presence is very low.
Facebook Mentions 0
Google™+ Mentions 0
Pinterest Mentions 1
LinkedIn Mentions 0
StumbleUpon Views 0
Reddit Mentions 0
Facebook Mentions 0Google™+ Mentions 0Pinterest Mentions 1LinkedIn Mentions 0StumbleUpon Views 0Reddit Mentions 0High level of social activity increases domain authority and ability to rank higher, helps search engines to
find and index new content in real-time, provides indicators for content authenticity and reader's engagement.
Note: This data relates only to the websites URL and does not include specific brand pages.
Note: This data relates only to the websites URL and does not include specific brand pages.
We have located following Facebook Page:
Axis Cars
Transportation | Transportation Service | Taxi
Guildford United Kingdom
https://www.facebook.com/Axiscarsuk
Axis Cars are a reputable minicab company covering Guildford. We offer a friendly and professional Guildford taxi service.
Transportation | Transportation Service | Taxi
Guildford United Kingdom
https://www.facebook.com/Axiscarsuk
Axis Cars are a reputable minicab company covering Guildford. We offer a friendly and professional Guildford taxi service.
 | Facebook Likes: | 53 | You have some fans but the number seems to be a little low. | |
 | Talking about this: | 0 | Not good, people are not engaging with your content. | |
 | Facebook Page Vanity URL: | Yes | Perfect, your Facebook Page has vanity url. | |
 | Linking to Facebook Page: | Yes | Good, your homepage is linking to your Facebook Page. | |
 | Verified Facebook Account: | No | Your Facebook Page account is not verified. |
Facebook is the largest and most popular social networking website. A well utilized Facebook page can increase your visibility online,
improve your real-time search engine optimization, and provide your visitors with a venue to connect and promote your brand.
https://www.facebook.com/business/build
Twitter™
We have located following Twitter™ account:
 | Axis cars @AxisCars Guildford | ||
| Description: | Axis Cars is a reputable minicab company covering Guildford. We offer a friendly & professional Guildford taxi service that has been operating in for many years Length: 164 characters. | ||
| Tweets: | 8 - Not too many tweets. | ||
| Followers: | 25 - Not good, the number of your followers is very low. | ||
| Following: | 112 - You have less followers than you are following. | ||
| Page Link: | Yes, your homepage is linking to your Twitter™ account. | ||
| Verified: | No, your account has not been verified by Twitter™ | ||
| Account Age: | 1 year, 5 months, 10 days, 19 hours | ||
| Last Tweet: | 8 months, 3 days, 1 hour, 18 minutes ago. |
Twitter is a very popular social networking and micro-blogging service that when utilized correctly can significantly increase your
brand awareness, promote your products and services, boost traffic to your website and help to connect with visitors.
https://twitter.com/about
Traffic Rank
No Data available. (very low)
Traffic Rank is provided by Alexa
Visitors Localization
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance.
(http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)
Images
Good, most images have ALT attribute.
Number of images: 8
Missing alt tag: 1
Missing alt tag: 1
List of images with missing ALT attributes:
- pictures/cms-1-1-axiscarsguildfordtaxiservicecheapairporttaximinicab.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)
Title
We have found following title:
"Guildford Taxis | Cheap Taxi, Airport Taxis, Cabs, Minicabs in Guildford | Axis Cars"
Length: 84 characters
Warning: The title is 84 characters long. The title should not exceed 80 characters.
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)
Description Metatag
We have found following description:
"Axis Cars is Guildford’s leading cab and taxi service provider, offers 24/7 cheap taxis, airport taxis, cabs and minicabs in Guildford, UK. Our taxi service is assured anywhere and anytime to the people of Guildford."
Length: 216 characters
Warning: The description is 216 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)
Keywords Metatag
We have found 7 keywords:
- Guildford taxi
- taxi service
- cheap taxis
- airport6 taxis
- cabs
- minicabs
- Guildford
Length: 84 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)
Text to HTML Ratio
The Text to HTML ratio is 23.50%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%
Keyword Density & Consistency
| Consistent | Keywords | % Density | # Count | T Title | D Desc. | H <H> | A ALT | B <b> | |
|---|---|---|---|---|---|---|---|---|---|
| guildford | 5.62% | 20 | 2 | 2 | 3 | 3 | 1 | ||
| taxi | 4.21% | 15 | 1 | 2 | 1 | - | 2 | ||
| airport | 3.93% | 14 | 1 | 1 | 4 | - | 1 | ||
| service | 3.09% | 11 | - | 2 | 1 | - | 1 | ||
| taxis | 2.81% | 10 | 2 | 2 | 1 | 3 | - | ||
| services | 2.25% | 8 | - | - | - | - | - | ||
| book | 1.69% | 6 | - | - | 1 | - | - | ||
| every | 1.69% | 6 | - | - | - | - | - | ||
| cars | 1.40% | 5 | 1 | 1 | - | - | - | ||
| cabs | 1.12% | 4 | 1 | 1 | 1 | - | - | ||
| guildford taxis | 1.69% | 6 | 1 | - | 1 | - | - | ||
| taxi service | 1.69% | 6 | - | 2 | 1 | - | - | ||
| airport taxi | 1.40% | 5 | - | - | - | - | - | ||
| book online | 1.12% | 4 | - | - | - | - | - | ||
| axis cars | 0.84% | 3 | 1 | 1 | - | - | - | ||
| airport taxi service | 0.56% | 2 | - | - | - | - | - | ||
| taxi service provider | 0.28% | 1 | - | 1 | - | - | - | ||
| guildford’s leading cab | 0.28% | 1 | - | 1 | - | - | - | ||
| recent added posts | 0.28% | 1 | - | - | 1 | - | - | ||
| london city airport | 0.28% | 1 | - | - | - | - | - | ||
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)
Frames
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames).
If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).
Flash
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).
Headings
- 3 <H1>
- Guildford Taxis, Minicabs, Cabs
- Taxi Service in Guildford
- Guildford
- 2 <H2>
- Home
- Book in less then a minute
- 1 <H3>
- Recent Added Posts
- 4 <H4>
- Heathrow Airport
- Gatwick Airport
- Luton Airport
- London Airport
- 0 <H5>
- 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).
Doctype
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)
Character Encoding
UTF-8 (Unicode)
Covers: Worldwide
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).
Language
Declared Language: None
Language Attribute: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp
W3C Markup Validation
Status: FAILED [2 errors, 3 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).
Deprecated HTML elements
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)
Nested HTML Tables
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.
Web Analytics
Yes, we have detected following web anlytics tools:
Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.
robots.txt
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)
XML Sitemap
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)
Mobile Rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.
Mobile Optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)
Mobile Experience
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)
Favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)
Custom 404 Error Page
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.
Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)
Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)
Printability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)
W3C CSS Validation
Status: FAILED [58 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).
DMOZ
Not Listed
DMOZ the Open Directory Project is the most comprehensive human edited directory of the Web, compiled by a vast global community of volunteer editors. (www.dmoz.org/help/geninfo.html)
Backlinks
Approximate number of backlinks indexed by Google™: not available
Approximate number of backlinks indexed by Bing™: less than 10
Approximate number of backlinks indexed by Bing™: less than 10
The number of backlinks is one indication of the popularity or importance of that website or page therefore the more backlinks comming from reputable websites the better. (en.wikipedia.org/wiki/Backlink)
Page Rank
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)
Indexed Pages
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)
Domain Age
Your domain was registerd for the first time: 2 years, 7 days, 9 hours ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.
(http://www.coconutheadphones.com/does-domain-agematter)
Domain Expiration
Your domain expires in: 1 year, 11 months, 22 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking.
(http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)
Links
We found a total of 35 links out of which 7 are duplicate links:
Subscribe to see all 35 links
| Internal Links: relative | Internal Links: absolute | Ext.External Links: noFollow | Ext.External Links: passing Juice | Other |
|---|---|---|---|---|
| 13 (37.14%) | 19 (54.29%) | 0 (0.00%) | 3 (8.57%) | 0 |
| Anchor(s) | # Count | Title | URL | L Length | T Target | Rel | Type | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IMAGE (Guildford Taxis) | 1 | - | SStatic | 9 | - | - | Rel.Relative | ||||||||||||
| EMPTY | 1 | - | SStatic | 35 | - | - | Abs.Absolute | ||||||||||||
| Areas We Cover | 1 | - | SStatic | 35 | - | - | Abs.Absolute | ||||||||||||
| Heathrow Airport Taxi Service | 2 | - | SStatic | 48 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 48 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 48 | - | - | Abs.Absolute | ||||||||||||
| Guildford to Gatwick Taxi Service | 2 | - | SStatic | 52 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 52 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 52 | - | - | Abs.Absolute | ||||||||||||
| Taxi to Luton Airport | 2 | - | SStatic | 45 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 45 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 45 | - | - | Abs.Absolute | ||||||||||||
| Taxis to Stansted Airport | 1 | - | SStatic | 48 | - | - | Abs.Absolute | ||||||||||||
| London City Airport Taxi | 2 | - | SStatic | 51 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 51 | - | - | Abs.Absolute | ||||||||||||
| - | - | SStatic | 51 | - | - | Abs.Absolute | ||||||||||||
| Birmingham Airport Taxi From Guildford | 1 | - | SStatic | 63 | - | - | Abs.Absolute | ||||||||||||
| Taxi in Godalming | 1 | - | SStatic | 49 | - | - | Abs.Absolute | ||||||||||||
| Our Fleet | 1 | - | SStatic | 35 | - | - | Abs.Absolute | ||||||||||||
| Blogs | 1 | - | SStatic | 35 | - | - | Abs.Absolute | ||||||||||||
| FAQ | 1 | - | SStatic | 33 | - | - | Abs.Absolute | ||||||||||||
| About Us | 1 | - | SStatic | 38 | - | - | Abs.Absolute | ||||||||||||
| Payment | 1 | - | SStatic | 37 | - | - | Abs.Absolute | ||||||||||||
| Contact Us | 1 | - | SStatic | 40 | - | - | Abs.Absolute | ||||||||||||
Hyperlinks are an integral part of any website and properly linked content has great impact on the SEO. It is a good practice to keep number of unique links below 100, URLs preferably as short and concise as possible and utilize nofollow attribute to control PageRank flow passed through links.
IP Canonicalization
No, your site's IP 50.87.248.99 does not redirect to axiscars.co.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)
URL Canonicalization
No, the www.axiscars.co.uk and axiscars.co.uk do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)
Page Speed
Google Page Speed score: 81% (High)
Subscribe for more details
| Rq. Requests | Hst. Hosts | LT Load time | Html | Img Images | JS JavaScript | CSS | F Flash | O Other | PS Page Size |
|---|---|---|---|---|---|---|---|---|---|
| 25 | 9 | 3.93s | 18.15 KB | 238.41 KB | 599.13 KB | 139.51 KB | 0 B | 65.34 KB | 1.04 MB |
| Recommendation | Impact | |
|---|---|---|
Avoid landing page redirects | ||
Enable compression | ||
Leverage browser caching | ||
Reduce server response time | ||
Minify CSS | ||
Minify HTML | ||
Minify JavaScript | ||
Eliminate render-blocking JavaScript and CSS in above-the-fold content | ||
Optimize images | ||
Prioritize visible content | ||
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)
Server Information
Server IP:
50.87.248.99Server Location:
UTAH, ProvoName Server 1:
ns1.bluehost.com (74.220.195.31)Name Server 2:
ns2.bluehost.com (69.89.16.4)Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account.
(http://www.youtube.com/watch?v=hXt23AXlJJU)
HTTPS (SSL)
Issued To:
Common Name (CN):
*.bluehost.com
Issuer:
Common Name (CN):
COMODO RSA Domain Validation Secure Server CA
Oranization (O):
COMODO CA Limited
Period of Validity
Begins On:
03/12/2015
Expires On:
03/12/2018
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client.
HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor.
(http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).
Safe Browsing
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=axiscars.co.uk)
Spam Blacklist
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)
Email Address Obfuscation
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.
Directory Browsing
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)
Whois Privacy
Registrant:
Organization:
Kamran Asghar
Type:
UK Individual
Address:
111 Balmoral Drive, Woking, Woking, GU22 8EU, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 16-May-2014
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.
