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Report for babcockinternational.com

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Traffic Rank

visitors
464,902nd most visited website in the World Trend: up (-31,127)
28,486th most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
UK United Kingdom64.6%babcockinternational.co.ukNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 8
Missing alt tag: 2

List of images with missing ALT attributes:

  • /handlers/ImageGen.ashx?width=16&height=11&altimage=~/assets/international/i...png
  • handlers/ImageGen.ashx?altimage=~/assets/images/alt-images/news-item-alt1.jp...jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Home | Babcock International Group PLC"

Length: 38 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Babcock is the UK's leading engineering support services company with over 27,000 staff. From training the armed forces to maintaining the MET police's vehicle fleet; Babcock delivers"

Length: 184 characters

Warning: The description is 184 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 21 keywords:
  • babcock
  • defence
  • engineering
  • servicesengineering
  • defence
  • support services
  • education
  • training
  • apprentices
  • apprenticeships
  • power transmission
  • communications
  • emergency services
  • BBC
  • construction
  • aircraft carriers
  • warship
  • submarine
  • dockyard
  • asset management
  • project management
Length: 290 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 15.75%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
babcock2.95%1612221
group1.85%101---1
20131.48%8--11-
report1.48%8-----
international1.29%71---1
plc1.29%71---1
financial1.29%7--1--
results1.11%6--11-
support0.92%5-111-
year0.92%5--11-
babcock international1.29%71----
international group1.29%71----
group plc1.29%71----
british airways0.74%4--1--
annual report0.74%4-----
babcock international group1.29%71----
international group plc1.29%71----
leading engineering support0.55%3-1---
engineering support services0.55%3-1---
support services company0.55%3-1---
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
Yes, flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 2 <H2>
    • Key milestone in major upkeep programme, as HMS Ocean undocks
    • Our investor centre gives you the most up-to-date financial and shareholderinformation as well as a detailed archive of announcements and presentations
  • 6 <H3>
    • Babcock awarded £50m fleet management contract with Aggregate Industries
    • Preliminary Results for year ended 31 March 2013
    • British Airways ground support and Heathrow Airport Ltd preferred bidder an...
    • Acquisition of LGE Process
    • Doing business with integrity.
    • Babcock has a global reach.
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [20 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Not found!
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Favicon

usability
Missing
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [1 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 5 out of 10 (Good)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 1,260
Estimated number of pages indexed by Bing™: 4
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

SEO-Authority
Your domain was registerd for the first time: 1 year, 6 months, 9 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 4 months, 20 days, 16 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 94.236.5.101 does not redirect to babcockinternational.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
No, the www.babcockinternational.com and babcockinternational.com do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 44% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
6222.63s60.19 KB171.92 KB299.39 KB68.18 KB0 B0 B599.68 KB

RecommendationGradeDetails
Avoid bad requests
100%
Avoid a character set in the meta tag
100%
Avoid CSS @import
100%
Avoid landing page redirects
100%
Avoid long-running scripts
100%
Defer parsing of JavaScript
65%
Enable compression
42%
Enable compression for the following resources to reduce their transfer size by 177.4KiB (72% reduction).
Inline Small CSS
86%
The following external resources have small response bodies. Inlining the response in HTML can reduce blocking of page rendering.
    http://babcockinternational.com/ should inline the following small resources:
    Inline Small JavaScript
    100%
    Leverage browser caching
    7%
    Leverage browser caching for the following cacheable resources:
    Minify CSS
    39%
    Minify CSS for the following resources to reduce their size by 11.4KiB (18% reduction).
    Minify HTML
    73%
    Minify HTML for the following resources to reduce their size by 10.6KiB (18% reduction).
    Minify JavaScript
    84%
    Minify JavaScript for the following resources to reduce their size by 12.9KiB (12% reduction).
    Minimize redirects
    100%
    Minimize render-blocking resources
    100%
    Minimize request size
    100%
    Optimize images
    89%
    Optimize the following images to reduce their size by 2.8KiB (4% reduction).
    Optimize the order of styles and scripts
    85%
    The following external CSS files were included after an external JavaScript file in http://babcockinternational.com/. To ensure CSS files are downloaded in parallel, always include external CSS before external JavaScript.
    Prefer asynchronous resources
    100%
    Prioritize visible content
    100%
    28.5KiB of the response was required to render the above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold.
      Put CSS in the document head
      100%
      Remove query strings from static resources
      94%
      Resources with a "?" in the URL are not cached by some proxy caching servers. Remove the query string and encode the parameters into the URL for the following resources:
      Serve resources from a consistent URL
      100%
      Serve scaled images
      100%
      Improve server response time
      100%
      Long web server response times delay page loading. Reduce your response times to make your page load faster.
      Specify a cache validator
      100%
      Specify a Vary: Accept-Encoding header
      69%
      Specify a character set
      100%
      Specify image dimensions
      100%
      Combine images into CSS sprites
      0%
      The following images served from babcockinternational.com should be combined into as few images as possible using CSS sprites.

      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

      Server Information

      security
      Server IP:
      94.236.5.101
      Server Location:
      US TEXAS, San Antonio

      Name Server 1:
      ns1.netnames.net (204.74.108.253)
      Name Server 2:
      ns2.netnames.net (62.128.146.40)
      Name Server 3:
      ns5.netnames.net (91.194.150.102)
      Name Server 4:
      ns6.netnames.net (199.7.69.253)
      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

      Safe Browsing

      security
      Yes - This site is not currently listed as suspicious.
      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

      Directory Browsing

      security
      Great, your server has directory browsing disabled.
      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

      Whois Privacy

      security
      Registrant:
      Name:
      Babcock International Group PLC (BABCOCKI00255)
      Address:
      Babcock International Group PLC, 33 Wigmore Street, London, , W1U 1QX, GB
      Administrative Contact:
      Email:
      dnsadmin@babcockinternational.com
      Fax:
      +44.2073555300
      Phone:
      +44.2073555360
      Name:
      Administrator, Domain (DA1521086)
      Address:
      Babcock International Group PLC, Babcock International Group PLC, 33 Wigmore Street, London, W1U 1QX, GB
      Technical Contact:
      Email:
      mark.botham@babcock.co.uk
      Phone:
      +44.441489775275
      Name:
      Botham, Mark (MB63691)
      Address:
      Babcock International Group, Babcock House, Grange Drive, Hedge End, Hampshire, SO20 2DQ, GB
      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

      Server Signature

      security
      On, Microsoft-IIS/6.0 ASP.NET
      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.