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Traffic Rank

249,005 most visited website in the World Trend: up (-27,607)
34,723 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States87.2%badgerherald.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 44
Missing alt tag: 44

List of images with missing ALT attributes:

  • (2 locations)
  • (2 locations)
  • (2 locations)
  • (2 locations)
  • (2 locations)
  • (2 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"The Badger Herald · UW-Madison's Premier Independent Student Newspaper"

Length: 75 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"UW-Madison's Premier Independent Student Newspaper"

Length: 55 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 16.60%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
hours ago1.52%18-----
uw-madison campus0.84%10-----
ncaa tournament0.67%8--6--
march madness0.59%7--6--
student judiciary0.42%5--4--
opening round preview0.42%5--4--
banter book reads0.34%4-----
premier independent student0.25%311---
independent student newspaper0.25%311---
judiciary general counsel0.25%3--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 1 <H1>
    • As mass shootings continue, Wisconsin, national gun control debates remain polarized
  • 23 <H2>
    • Men’s basketball: NCAA Tournament released, March Madness begins Thursday
    • Former Student Judiciary official accused of making homophobic, anti-Semitic remarks in ASM office
    • Women feel extra pressure to prove themselves in male-dominated majors
    • Men’s basketball: Badgers look ahead after frustrating year
    • ASM Student Judiciary General Counsel resigns, critiquing ‘issue of ethics’ in current session
    • Audit finds UW System paid millions more to private foundations than initially reported
    • Latest Videos
    • news
    • Former Student Judiciary official accused of making homophobic, anti-Semitic remarks in ASM office
    • ASM Student Judiciary General Counsel resigns, critiquing ‘issue of ethics’ in current session
    • Audit finds UW System paid millions more to private foundations than initially reported
    • opinion
    • To ensure safety of UW campus, it is crucial that students be allowed to carry firearms
    • Letter to the Editor: DACA’s demise a win for real American values
    • The Badger Herald Editorial Board stands in solidarity with America’s dreamers
    • artsetc
    • Cameron Esposito, Rhea Butcher to bring relationship humor, wit to Majestic
    • Anaïs Mitchell discusses intense connection with music, upcoming show in Madison
    • Hitlist: First day of school jams
    • sports
    • Men’s basketball: NCAA Tournament released, March Madness begins Thursday
    • Men’s basketball: Badgers look ahead after frustrating year
    • Men’s Basketball: Badgers look to take bite out of Big Apple as they visit NYC for Big Ten Tournament
  • 19 <H3>
    • Most Recent
    • UW Banter
    • Students criticize new changes to UW meal plan
    • WUD film remains its strong and diverse movie choices for Madison community
    • “I Can’t Draw” with Lynda Barry
    • Reel Sounds: Cashmere Cat shows his road to stardom in ‘9 (After Coachella)’ video
    • Reel Sounds: Psychedelic colors make ‘Hard Times’ look fun in Paramore’s latest video
    • Anonymous official decided to resign rather than undergo public impeachment proceeding
    • Jacob Gardner's resignation effective March 12, will then launch campaign for Shared Governance Chair
    • State Sen. Steve Nass introduced legislation to regulate transactions between UW, private foundations
    • Restrictive gun laws not proven to decrease gun violence, disproving liberal cries for stricter regulations
    • Nation's core principles mean respect for the Constitution and rule of law, and should not be compromised
    • DACA recipients are classmates, friends, integral pieces of American fabric
    • Married comedy duo makes Madison last stop on current 'Back to Back' tour
    • Indie rock star reveals her humble beginnings, future goals
    • For those of us who wanted to just crawl back into bed this morning
    • With the Badgers out, who should you pick to cut down the nets this year?
    • Season ends in disappointing fashion, but hope remains for future
    • Wisconsin will take on Maryland to kick off conference tournament
  • 40 <H4>
    • Lawmakers are simply fronts for large corporations, PACs attempting to push their agendas, speaker says
    • New bill would promise student victims of sexual violence housing assistance, academic accommodations
    • Second meal plan protest ends in march, poster taped on UW Housing office
    • Man charged with sexually assaulting UW student outside of Gordon Commons
    • Meth rates still on rise, despite efforts combating usage
    • UW experts develop plans to test experimental Ebola vaccine in Japan
    • App designed by UW researchers proven to help overcome drug, alcohol addictions
    • Madison GE Healthcare adds infant health care to manufacturing, catalyzing job growth
    • The Lab Report: Benefiting humanity by enhancing plant, fungal relationships
    • As Wisconsin overhauls welfare programs, UW offers new anti-poverty solutions
    • Point Counterpoint: Defunding Planned Parenthood attacks every American
    • Point Counterpoint: Planned Parenthood does not deserve America’s support
    • Gender inequality in Hollywood moving in the right direction, but still plenty left to do
    • Binge drinking poses serious health risks — keep spring break balanced
    • UW can’t keep imploring students to take action if they aren’t ready to listen
    • Wisconsin bills aiming to increase school security won’t protect them from mass shootings
    • Sen. Leah Vukmir’s hyper-partisanship detrimental for Wisconsin citizens
    • Eventual Supreme Court case ruling central to eventual fight against Act 10
    • Veracious ad campaign targeting Paul Ryan’s stance on DACA encourages voter action
    • Before white people can cash in on legal weed, Wisconsin needs to provide reparations for black communities
    • Chappell Roan moves Majestic crowd with impeccable musical connection
    • Hump Day: Bring your monotonous hookups to life with these tantalizing techniques
    • Svdden Death builds off big year with ‘Junkworld,’ crushes Madison performance
    • Lil Yachty fails to live up to fullest musical potential on ‘Lil Boat 2’
    • ‘HAZE’ tells story of realistic, disturbing experiences within Greek life hazing
    • Ten-minute theatrical performances brought rollercoaster of emotions to UW campus
    • Cooking Sucks: Corned beef spring rolls for St. Patrick’s Day
    • Taylor Bennet brought engaging rap performance to Majestic
    • EarthGang, J.I.D delivered authentic hip-hop sound during performance at High Noon
    • UW Alum brings girl power, country roots to new album ‘Ricochet Heart’
    • March Madness: NCAA Tournament East opening round preview
    • March Madness: NCAA Tournament Midwest opening round preview
    • March Madness: NCAA Tournament West opening round preview
    • March Madness: NCAA Tournament South opening round preview
    • Women’s soccer: With new roster, Badger women searching for identity in spring ball
    • Men’s soccer: After losing key seniors, Wisconsin still looking to compete
    • Men’s golf: Six Badgers will play in Colleton River Collegiate
    • Wrestling: Head coach Barry Davis resigns after 25 years at Wisconsin
    • Men’s hockey: Wisconsin season comes to end after disappointing loss to Michigan
    • As eSports scene continues to grow, collegiate teams, leagues are next
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [483 errors, 229 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /wordpress/wp-admin/
  • Allow: /wordpress/wp-admin/admin-ajax.php
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

WCAG 2.0 (AA) Conformance Test: FAILED [25 error(s)]
  1. Anchor contains no text.
    [Line 96, Col 1] <a class="logo" href=""> <img src=" ...
    Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
  2. img element missing alt attribute.
    [Line 97, Col 1] <img src="" / ...
    Add an alt attribute to your img element.
Subscribe to review all 25 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


No hi-resolution (192x192) icon found.
Apple touch icon not found
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [10 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 22 years, 6 months, 24 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 1 year, 5 months, 2 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 32% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
1874217.64s157.03 KB8.55 MB2.01 MB178.04 KB0 B294.77 KB11.17 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (


Issued To:
Common Name (CN):
Common Name (CN):
COMODO ECC Domain Validation Secure Server CA 2
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Server Information


Server IP:
Server Location:
CA QUEBEC, Montreal

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

******** ******** (see Notes section below on how to view unmasked data)
Badger Herald, Inc.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.