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Report for bakingdeco.co.uk

iwebchk

  • screenshot of bakingdeco.co.uk
  • Score:

    72.2%

    3.89
    Progress:
    100%
    Generated on Wednesday, January 6th 2016 10:23 am
    01/06/2016

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Traffic Rank

visitors
8,848,235 most visited website in the World Trend: down (+7,187,851)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 24
Missing alt tag: 13

List of images with missing ALT attributes:

  • http://sea-nov-1.com/images/track/28456.png?trk_user=28456&trk_tit=jsdisable...led
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/ChristmasCountdownA...jpg
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/LowSugarSALEv1101op...jpg
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/ChocolateCookiesSet...jpg
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/Sprinklesv701opt_14...jpg
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/Allrangev1301_14486...jpg
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/xmasstamp_1448659100.jpg
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/SugarpasteCuttersLe...jpg
  • http://www.bakingdeco.co.uk/media/responsivebannerslider/BDVanillaMixv1001_1...jpg
  • http://www.bakingdeco.co.uk/media/wysiwyg/small_banner_large_format_version_...png
  • http://www.bakingdeco.co.uk/media/wysiwyg/mixes.jpg
  • http://www.bakingdeco.co.uk/media/wysiwyg/blog-image-v4-opt.jpg
  • http://www.bakingdeco.co.uk/skin/frontend/base/default//images/shopping_cards.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Baking Deco - Baking supplies from world known EU manufacturers."

Length: 64 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"We are the one-stop shop for all your cake decorating supplies. With a huge selection of cake decorations, cake making equipment, cupcake cases, boxes and packaging you should be able to find everything you need at great prices."

Length: 228 characters

Warning: The description is 228 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 8 keywords:
  • Baking Deco
  • cake decoration
  • baking decoration equipments
  • cake making equipments
  • baking decoration
  • baking packaging
  • cake box
  • baking moulds
    Length: 144 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 14.57%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    mould3.03%22--1111-
    cart3.03%22-----
    chocolate2.89%21--66-
    moulds2.89%21-----
    add2.75%20-----
    cutters2.34%17--22-
    silicone2.20%16--77-
    baking2.07%152--5-
    decorations1.79%13-1---
    tools1.52%11-----
    silicone mould1.93%14--7--
    baking deco1.24%91----
    chocolate mould1.10%8--4--
    edible decorations0.96%7-----
    mix 500g0.83%6--3--
    baking deco ltd0.83%6-----
    star silicone mould0.55%4--2--
    christmas tree silicone0.55%4--2--
    tree silicone mould0.55%4--2--
    ginger chocolate mould0.28%2--1--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • Free delivery for all uk orders over £25
    • 3 <H2>
      • Sign for Newsletter
      • New Products
      • Our suppliers
    • 20 <H3>
      • Star Silicone Mould
      • Christmas Tree Silicone Mould
      • Home Sweet Home Silicone Mould
      • Mr Ginger Chocolate Mould
      • Christmas Dream Silicone Mould
      • 3D Christmas Tree Silicone Mould
      • Low Sugar Short Pastry Mix
      • Red Velvet Cake Mix 500g
      • Gluten-Free Chocolate Sponge Mix 500g
      • Gluten-Free Muffin Mix 500g
      • Half Sphere 16cm Silicone Mould
      • Keys Chocolate Mould
      • Spoons Chocolate Mould
      • Chocolate Making Kit Silikomart
      • Small Letter Cutters with Ejector
      • Small Numbers Cutters with Ejector
      • Mini Bar Silikomart Set
      • Mini Sphere Silikomart Set
      • Imperial Chocolate Mould
      • Christmas Star Silicone Mould
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    XHTML 1.0 STRICT
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: None
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [4 errors, 0 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Favicon

    usability
    favicon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Status: FAILED [60 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    SEO-Authority
    PR: 0 out of 10 (Very Poor)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    SEO-Authority
    Estimated number of pages indexed by Google™: less than 6K
    Estimated number of pages indexed by Bing™: more than 1K
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 2 years, 11 months, 2 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 1 year, 28 days, 13 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    Yes, your site's IP 78.56.222.115 redirects to www.bakingdeco.co.uk.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    Yes, both the www.bakingdeco.co.uk and bakingdeco.co.uk resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Data could not be obtained.
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    security
    Server IP:
    78.56.222.115
    Server Location:
    LT VILNIAUS APSKRITIS, Vilnius

    Name Server 1:
    ns41.domaincontrol.com (216.69.185.21)
    Name Server 2:
    ns42.domaincontrol.com (208.109.255.21)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    No HTTPS (SSL) found.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There is 1 email in plain text on the webpage:
    • info@bakingdeco.co.uk
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Organization:
    Viroco Ltd
    Type:
    Unknown
    Address:
    145-157 St. John Street, London, EC1V 4PW, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 31-Jan-2014
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).