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Report for basspro.com

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Traffic Rank

visitors
5,623rd most visited website in the World Trend: down (+913)
1,096th most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States88.1%basspro.usNot available.
CA Canada4.0%basspro.caNot available.
IN India0.8%basspro.inNot available.
ZA South Africa0.8%basspro.zaNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 16
Missing alt tag: 7

List of images with missing ALT attributes:

  • //media.basspro.com/2013/ladies-summer-sale-7598/images/home-405x170-hair.png
  • //media.basspro.com/site-elements/images/logos/summer-camp.png
  • //media.basspro.com/2013/summer-sales-event-7565/images/uni-265x170.jpg
  • //media.basspro.com/site-elements/images/partner/partpav-arcticcat-265x170.png
  • //media.basspro.com/2013/mastercard-outdoor-rewards-7461/images/hm-160x300-f...jpg
  • //media.basspro.com/2013/tracker-299-financing-7474/images/home-160x300-alt.jpg
  • //media.basspro.com/images/logos/footericon.gif
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Bass Pro Shops"

Length: 14 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Bass Pro Shops | Fishing, Hunting, and more"

Length: 43 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 6 keywords:
  • Shop
  • 1Source - News & Tips
  • Stores
  • Tracker Marine
  • Big Cedar Lodge
    Length: 70 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 14.67%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    accessories3.24%50--10--
    hunting1.88%29-12--
    fishing1.69%26-16--
    clothing1.56%24--4--
    fish1.49%23--1--
    islamorada1.23%19-----
    company1.17%18--1--
    shop0.97%15--1--
    boots0.91%14--1--
    outdoor0.78%12--2--
    fish company1.04%16-----
    islamorada fish1.04%16-----
    hunting clothing0.58%9--1--
    uncle buck's0.52%8-----
    bass pro0.45%7111--
    islamorada fish company1.04%16-----
    bass pro shops0.39%611---
    uncle buck's grill0.32%5-----
    ladies' hunting clothing0.19%3-----
    kids' hunting clothing0.19%3-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • FREE SHIPPING on orders of $100 or more with promo code FREE100Click for details
    • 0 <H2>
    • 96 <H3>
      • Fishing Reels
      • Fishing Rods
      • Rod & Reel Combos
      • Rod Holders & Rod Racks
      • Lures
      • Fishing Accessories
      • Terminal Tackle
      • Fly Fishing
      • Saltwater Fishing
      • Tackle Boxes & Bags
      • Ice Fishing
      • Float Tubes & Pontoons
      • Kayaks & Canoes
      • Waders
      • Related Categories
      • Archery
      • Treestands
      • Game & Trail Cameras
      • Food Plots & Feeding
      • Hunting Accessories
      • Optics & Scopes
      • Game Calls
      • Decoys
      • Knives & Tools
      • Game & Food Processing
      • ATV Showroom
      • ATV Accessories
      • Dog Training
      • Blinds
      • Related Categories
      • Guns
      • Fine Gun Room
      • Ammunition
      • Gun Storage
      • Optics & Scopes
      • Shooting Accessories
      • Gun Parts
      • Reloading Supplies
      • Recreational Shooting
      • Black Powder Guns & Accessories
      • Personal Defense
      • Boat Showroom
      • Fish Finders & Marine Electronics
      • Trolling Motor & Accessories
      • Outboard Motor Accessories
      • Marine Accessories & Boat Seats
      • Boat Covers & Biminis
      • Trailer Guide Ons, Winches & Accessories
      • Water Sports
      • Tents
      • Outdoor Furniture
      • Sleeping Bags
      • Cots, Beds & Sleeping Pads
      • Camp Stoves & Cooking
      • Camp Essentials
      • First Aid & Survival
      • Packs & Bags
      • Coolers
      • Kayaks & Canoes
      • Lighting
      • Game & Food Processing
      • Truck & Auto
      • Metal Detectors
      • Men's Clothing
      • Ladies' Clothing
      • Hunting Clothing
      • Kids' Clothing
      • Shoes
      • Boots
      • Waders
      • Related Categories
      • Socks
      • Shoe & Boot Accessories
      • Gift Cards
      • Home Décor
      • Outdoor Home Décor
      • Furniture
      • Jewelry
      • Kitchen & Dining
      • Food & Drink
      • Books & DVDs
      • Personalized Gifts
      • Toys & Games
      • EMPTY
      • Wallets
      • Watches
      • Packs & Bags
      • Novelties
      • NASCAR Collectibles
      • Dog Training
      • Golf
      • Sunglasses
      • Nature Center
      • Recreational Shooting
      • Prospecting
      • Water Sports
    • 6 <H4>
      • SHOP
      • OUTDOORSITE LIBRARY
      • KEEP IN TOUCH
      • BASS PRO RESOURCES
      • COMPANY INFORMATION
      • USEFUL LINKS
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    XHTML 1.0 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    Not declared.
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [708 errors, 1173 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    Yes, http://basspro.com/robots.txt
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Favicon

    usability
    favicon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [59 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    SEO-Authority
    PR: 6 out of 10 (Very Good)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

    Indexed Pages

    SEO-Authority
    Estimated number of pages indexed by Google™: 380,000
    Estimated number of pages indexed by Bing™: 307,000
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 18 years, 3 months, 9 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 9 years, 8 months, 21 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 12.14.224.34 does not redirect to basspro.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.basspro.com and basspro.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 81% (High)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    138414.46s385 KB606.64 KB871.13 KB349.47 KB0 B19.66 KB2.18 MB

    RecommendationGradeDetails
    Avoid bad requests
    100%
    Avoid a character set in the meta tag
    100%
    Avoid CSS @import
    85%
    Avoid landing page redirects
    96%
    To speed up page load times for visitors of your site, remove as many landing page redirections as possible, and make any required redirections cacheable if possible.
    Avoid long-running scripts
    100%
    Defer parsing of JavaScript
    22%
    444.7KiB of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.
    Enable compression
    98%
    Compressing the following resources with gzip could reduce their transfer size by 12KiB (69% reduction).
    Inline Small CSS
    100%
    Inline Small JavaScript
    100%
    Leverage browser caching
    1%
    The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources:
    Minify CSS
    83%
    Minifying the following CSS resources could reduce their size by 15.7KiB (27% reduction).
    Minify HTML
    91%
    Minifying the following HTML resources could reduce their size by 22.1KiB (52% reduction).
    Minify JavaScript
    83%
    Minifying the following JavaScript resources could reduce their size by 38.7KiB (27% reduction).
    Minimize redirects
    5%
    Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:
    Minimize request size
    97%
    The requests for the following URLs don't fit in a single packet. Reducing the size of these requests could reduce latency.
    Optimize images
    74%
    Optimizing the following images could reduce their size by 52.2KiB (14% reduction).
    Optimize the order of styles and scripts
    100%
    Prefer asynchronous resources
    100%
    Put CSS in the document head
    60%
    CSS in the document body adversely impacts rendering performance.
      http://www.basspro.com// has CSS in the document body:
      Remove query strings from static resources
      91%
      Serve resources from a consistent URL
      88%
      The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 2 request(s) and 3.9KiB.The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 924B.
      Serve scaled images
      94%
      The following images are resized in HTML or CSS. Serving scaled images could save 40.5KiB (31% reduction).
      Improve server response time
      100%
      Long web server response times delay page loading. Reduce your response times to make your page load faster.
      Specify a cache validator
      95%
      The following resources are missing a cache validator. Resources that do not specify a cache validator cannot be refreshed efficiently. Specify a Last-Modified or ETag header to enable cache validation for the following resources:
      Specify a Vary: Accept-Encoding header
      98%
      The following publicly cacheable, compressible resources should have a "Vary: Accept-Encoding" header:
      Specify a character set
      95%
      The following resources have no character set specified in their HTTP headers. Specifying a character set in HTTP headers can speed up browser rendering.
      Specify image dimensions
      100%
      Combine images into CSS sprites
      100%

      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

      Server Information

      security
      Server IP:
      12.14.224.34
      Server Location:
      US MISSOURI, Springfield

      Name Server 1:
      ns1.p28.dynect.net (208.78.70.28)
      Name Server 2:
      ns2.p28.dynect.net (204.13.250.28)
      Name Server 3:
      ns3.p28.dynect.net (208.78.71.28)
      Name Server 4:
      ns4.p28.dynect.net (204.13.251.28)
      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

      Safe Browsing

      security
      Yes - This site is not currently listed as suspicious.
      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

      Directory Browsing

      security
      Great, your server has directory browsing disabled.
      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

      Whois Privacy

      security
      Registrant:
      Name:
      Bass Pro Outdoors Online, L.L.C.
      Organization:
      2500 E. Kearney
      Address:
      Springfield, MO 65898, US
      Administrative Contact:
      Email:
      domains@basspro.com
      Name:
      Jones, Todd
      Fax:
      417-873-4724
      Phone:
      417-873-4343
      Organization:
      BPS Direct, LLC
      Address:
      2500 E. Kearney, Springfield, MO 65898, US
      Technical Contact:
      Email:
      troyk@BASSPRO.COM
      Name:
      Kittrell, Troy
      Fax:
      123 123 1234
      Phone:
      (417) 873-5431
      Organization:
      2500 E KEARNEY ST
      Address:
      SPRINGFIELD, MO 65898-0001, US
      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

      Server Signature

      security
      Good, your server does not provide version information.
      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.