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performancePerformance
securitySecurity

Report for bathroomsdirect.com

iwebchk

  • screenshot of bathroomsdirect.com
  • Score:

    64%

    3.56
    Progress:
    100%
    Generated on Friday, September 13th 2013 11:18 am
    09/13/2013

Top Priorities

list
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Traffic Rank

visitors
956,598th most visited website in the World Trend: up (-142,110)
37,807th most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
UK United Kingdom43.0%bathroomsdirect.co.ukNot available.
PK Pakistan27.4%bathroomsdirect.pkNot available.
IN India26.0%bathroomsdirect.inAvailable. Register it now!
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 86
Missing alt tag: 17

List of images with missing ALT attributes:

  • http://cdn4.bathroomsdirect.com/media/wysiwyg/header/header2.jpg
  • http://cdn1.bathroomsdirect.com/media/wysiwyg/header/header3.jpg
  • http://cdn2.bathroomsdirect.com/media/wysiwyg/header/header1.jpg
  • http://cdn3.bathroomsdirect.com/media/wysiwyg/Small_sliders/free-delivery-on...jpg
  • http://cdn4.bathroomsdirect.com/media/wysiwyg/Small_sliders/special_offers_s...jpg
  • http://cdn1.bathroomsdirect.com/media/wysiwyg/Small_sliders/CROSSWATER-SMALL...jpg
  • http://cdn2.bathroomsdirect.com/media/wysiwyg/Small_sliders/__BU-FP1.jpg
  • http://cdn3.bathroomsdirect.com/media/wysiwyg/Small_sliders/__BU-FP2.jpg
  • http://cdn4.bathroomsdirect.com/media/wysiwyg/Small_sliders/__BU-FP3.jpg
  • http://cdn1.bathroomsdirect.com/media/wysiwyg/Small_sliders/__HG-FP.jpg
  • http://cdn2.bathroomsdirect.com/media/wysiwyg/Small_sliders/__T-FP.jpg
  • http://cdn3.bathroomsdirect.com/media/wysiwyg/Small_sliders/slider44.jpg
  • http://cdn4.bathroomsdirect.com/media/wysiwyg/facebook.png
  • http://cdn1.bathroomsdirect.com/media/wysiwyg/twitter.png
  • http://cdn2.bathroomsdirect.com/media/wysiwyg/youtube.png
  • http://cdn3.bathroomsdirect.com/media/wysiwyg/google.png
  • http://cdn4.bathroomsdirect.com/skin/frontend/halfpricebath/default/images/p...png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"BathroomsDirect.com Suites, Showers, Baths, Taps, Basins and more"

Length: 65 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Bathroomsdirect.com are bathroom design and tile supply experts and sell all major bathroom brands and bathroom suites from their Richmond Showroom."

Length: 148 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 13 keywords:
  • Bathroom Experts
  • Bathroom Specialist
  • dream bathroom
  • Richmond Showroom
  • Free Design
  • Bathroom advice
  • best value
  • Richmond
  • Bathroom showroom. Bathroom supply
  • Fantastic value
  • Shower enclosures from stock
  • Bathroom Cabinets. Fast delivery
  • Buy bathroom and tiles"
Length: 275 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 19.46%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
shower5.05%164--252-
bath2.68%87--15--
basin2.25%73--113-
taps1.94%631-12--
tiles1.76%57--12--
baths1.42%461-9--
wall1.39%45--121-
packages1.36%44--16--
accessories1.23%40--26--
wastes1.23%40--10--
wall mounted0.71%23--2--
vanity units0.62%20--3--
porcelain tiles0.62%20-----
wet room0.59%19--2--
kitchen taps0.52%17--3--
basin vanity units0.52%17--3--
effect porcelain tiles0.37%12-----
bath shower mixers0.28%9-----
mounted bath shower0.28%9-----
towel rail holders0.25%8-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Bathrooms Direct
  • 81 <H2>
    • Best Sellers
    • Latest Products
    • EMPTY
    • Customer Reviews
    • Here To Help You Call:
    • Sales 020 8619 8899
    • Customer Care 020 8619 0131
    • EMPTY
    • Suites
    • Packages
    • Freestanding Baths
    • Inset Baths
    • Shower Baths
    • Spa Baths
    • Bath Screens
    • Bath Accessories
    • Bath Packages
    • Shower Enclosures
    • Walk In & Wet Room Showers
    • Shower Trays
    • Shower Tray Wastes, Upstands & Plinths
    • Shower Enclosure Packages
    • Shower Pumps
    • Basin Taps
    • Bidet Taps
    • Bath Taps
    • Bath Wastes & Fillers
    • Shower Valve & Kits
    • Shower Heads
    • Shower Accessories
    • Douche Kits
    • Kitchen Taps
    • Tap Packages
    • Shower Kit Packages
    • Basin Vanity Units
    • Wall Mounted Basins
    • Pedestal Basins
    • Freestanding Basins
    • Sit On Bowls
    • Recessed & Undercounter Basins
    • Kitchen Sinks
    • Basin Wastes, Traps & Frames
    • Basin Accessories
    • Close Coupled Toilets
    • Back to Wall Toilets
    • Wall Hung Toilets
    • Corner Toilets
    • Toilet Seats
    • Cisterns, Frames & Flush Plates
    • Toilet Packages
    • Bidets
    • Urinals
    • Saniflo
    • Toilet Accessories
    • Mirrors
    • Mirror Cabinets
    • Tall & Wall Units
    • Furniture Packages
    • Heated Towel Rails
    • Radiators
    • Underfloor Heating
    • Bathroom Lights
    • Saunas
    • Steam Rooms
    • Ceramic Wall Tiles
    • Porcelain Floor & Wall Tiles
    • Natural Stone Tiles
    • Mosaic Tiles
    • Glass Tiles
    • Tile Accessories
    • Tile & Insulation Boards
    • Wetroom Tiles
    • Accessory Packages
    • Audio Visual Accessories
    • Suite Accessories
    • Taps Special Offers
    • Showers Special Offers
    • Baths Special Offers
    • Heating and Accessories Special Offers
    • Basins and Furniture Special Offers
    • Toilets and Bidets Special Offers
  • 8 <H3>
    • Sales 020 8619 8899
    • We are experts in our field
    • We offer fantastic value
    • We provide a quality service
    • Shiva - "Fantastic"
    • Tom - "Surprised"
    • Johno - "Simple and easy"
    • Mike - "Very good"
  • 104 <H4>
    • Suites
    • Packages
    • Brands
    • Freestanding Baths
    • Bath Accessories
    • Inset Baths
    • Bath Wastes & Fillers
    • Bath Packages
    • Audio Visual Accessories
    • Bath Taps
    • Spa Baths
    • Bath Screens
    • Shower Baths
    • Brands
    • Shower Enclosures
    • Walk In & Wet Room Showers
    • Shower Accessories
    • Bath Screens
    • Shower Heads
    • Shower Trays
    • Shower Enclosure Packages
    • Audio Visual Accessories
    • Shower Pumps
    • Shower Valve & Kits
    • Shower Tray Wastes, Upstands & Plinths
    • Brands
    • Basin Taps
    • Douche Kits
    • Bidet Taps
    • Shower Tray Wastes, Upstands & Plinths
    • Shower Accessories
    • Bath Taps
    • Tap Packages
    • Bath Wastes & Fillers
    • Kitchen Taps
    • Shower Kit Packages
    • Shower Valve & Kits
    • Infrared & Digital Tapes & Valves
    • Shower Heads
    • Brands
    • Basin Vanity Units
    • Clock Room Basins
    • Basin Accessories
    • Wall Mounted Basins
    • Corner Basins
    • Kitchen Taps
    • Pedestal Basins
    • Recessed & Undercounter Basins
    • Freestanding Basins
    • Sit On Bowls
    • Kitchen Sinks
    • Basin Wastes, Traps & Frames
    • Brands
    • Close Coupled Toilets
    • Cisterns, Frames & Flush Plates
    • Toilet Packages
    • Saniflo
    • Back to Wall Toilets
    • Bidet Taps
    • Wall Hung Toilets
    • Douche Kits
    • Corner Toilets
    • Urinals
    • Toilet Seats
    • Toilet Accessories
    • Bidets
    • Brands
    • Mirrors
    • Mirror Cabinets
    • Basin Vanity Units
    • Tall & Wall Units
    • Furniture Packages
    • Brands
    • Heated Towel Rails
    • Radiators
    • Underfloor Heating
    • Bathroom Lights
    • Brands
    • Steam Rooms
    • Saunas
    • Audio Visual Accessories
    • Brands
    • Ceramic Wall Tiles
    • Porcelain Floor & Wall Tiles
    • Natural Stone Tiles
    • Tile & Insulation Boards
    • Tile Accessories
    • Mosaic Tiles
    • Glass Tiles
    • Wetroom Tiles
    • Brands
    • WC Accessories
    • Bath Accessories
    • Basin Accessories
    • Sauna & Steam Room Accessories
    • Basin Wastes, Traps & Frames
    • Heating and Lighting Accessories
    • Shower Accessories
    • Accessory Packages
    • Audio Visual Accessories
    • Bath Wastes & Fillers
    • Tile Accessories
    • Suite Accessories
    • Brands
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 STRICT
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

validity
Status: FAILED [637 errors, 65 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>1The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [8 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 2 out of 10 (Below Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 9,980
Estimated number of pages indexed by Bing™: 1
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 14 years, 9 months, 11 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 3 years, 2 months, 15 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

SEO
No, your site's IP 46.249.211.224 does not redirect to bathroomsdirect.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.bathroomsdirect.com and bathroomsdirect.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 56% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
11075.74s303.87 KB1.83 MB754.88 KB302.14 KB0 B543 B3.16 MB

RecommendationGradeDetails
Avoid landing page redirects
100%
Enable compression
99%
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
    Enable compression for the following resources to reduce their transfer size by 1.9KiB (56% reduction).
    Leverage browser caching
    51%
    Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
      Leverage browser caching for the following cacheable resources:
      Reduce server response time
      100%
      In our test, your server responded in 1.6 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
        Minify CSS
        85%
        Compacting CSS code can save many bytes of data and speed up download and parse times.
          Minify CSS for the following resources to reduce their size by 10.9KiB (21% reduction).
          Minify HTML
          98%
          Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
            Minify HTML for the following resources to reduce their size by 2.2KiB (5% reduction).
            Minify JavaScript
            84%
            Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
              Minify JavaScript for the following resources to reduce their size by 32.5KiB (22% reduction).
              Eliminate render-blocking JavaScript and CSS in above-the-fold content
              100%
              Your page has 3 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.
                None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                  Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                  Optimize images
                  50%
                  Properly formatting and compressing images can save many bytes of data.
                    Optimize the following images to reduce their size by 308.7KiB (20% reduction).
                    Prioritize visible content
                    100%

                    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                    Server Information

                    security
                    Server IP:
                    46.249.211.224
                    Server Location:
                    GB SCOTLAND, Edinburgh

                    Name Server 1:
                    ns1.mydomain.com (66.96.142.148)
                    Name Server 2:
                    ns2.mydomain.com (65.254.254.172)
                    Name Server 3:
                    ns3.mydomain.com (66.96.142.146)
                    Name Server 4:
                    ns4.mydomain.com (65.254.254.170)
                    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                    Safe Browsing

                    security
                    Yes - This site is not currently listed as suspicious.
                    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=bathroomsdirect.com)

                    Directory Browsing

                    security
                    Great, your server has directory browsing disabled.
                    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                    Whois Privacy

                    security
                    No contact information available.
                    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                    Server Signature

                    security
                    On, Apache/2.2.14 (Ubuntu) PHP/5.3.2-1ubuntu4.21
                    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).