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usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
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securitySecurity

Report for bcf.com.au

iwebchk

  • screenshot of bcf.com.au
  • Score:

    68.8%

    3.75
    Progress:
    100%
    Generated on Wednesday, July 17th 2013 7:06 am
    07/17/2013

Top Priorities

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Traffic Rank

visitors
110,668th most visited website in the World Trend: up (-16,386)
1,534th most visited website in AU Australia
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
AU Australia89.3%bcf.auNot available.
IN India4.0%bcf.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 168
Missing alt tag: 9

List of images with missing ALT attributes:

  • http://media.supercheapauto.com.au/bcf/images/contact-us/help-phone.png
  • http://media.supercheapauto.com.au/bcf/images/user/banners/BCF2475_Everyday_...jpg
  • http://media.supercheapauto.com.au/bcf/images/user/banners/BCF2623_Club-BCF-Ad.png
  • http://media.supercheapauto.com.au/bcf/images/user/content/info-pages/BCF266...gif
  • http://media.supercheapauto.com.au/bcf/images/user/content/home/clubbcf_ad.gif
  • /App_Assets/images/template/FAQ.png
  • /App_Assets/images/template/FreightQuestion.png
  • /App_Assets/images/template/ProductReturn.png
  • http://media.supercheapauto.com.au/bcf/images/user/content/footer/find_us_on...png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Boating Camping Fishing - Oztrail, Waeco, Engel all the best brands - BCF"

Length: 73 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"BCF - Australia's largest Boating, Camping and Fishing store. Get a bargain online today!"

Length: 89 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 1 keywords:
  • BCF
Length: 3 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 5.53%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
each4.38%99-----
more2.70%61---48-
price2.65%60-----
cart2.26%51--148-
add2.12%48---48-
details2.12%48---48-
qty2.12%48-----
save1.72%39-----
fishing1.64%371114-
bcf1.06%2411-8-
more details2.12%48-----
spin reel0.71%16-----
available online0.53%12-----
club price0.53%12-----
more options0.40%9-----
more options available0.40%9-----
bcf fishing long0.18%4-----
quiksilver slam watch0.18%4-----
fogdog batter mix0.18%4-----
fishing long sleeve0.18%4-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.

Frames

accessibilitySEO-content
Yes, 2 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Boating, Camping, Fishing
  • 0 <H2>
  • 0 <H3>
  • 1 <H4>
    • My Cart
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [220 errors, 126 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [831 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 5 out of 10 (Good)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 33,400
Estimated number of pages indexed by Bing™: 24,000
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 202.139.248.196 does not redirect to bcf.com.au.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.bcf.com.au and bcf.com.au resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 85% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
1091011.97s290.54 KB1.01 MB677.75 KB270.61 KB0 B524 B2.23 MB

RecommendationGradeDetails
Avoid bad requests
100%
Avoid a character set in the meta tag
100%
Avoid CSS @import
100%
Avoid landing page redirects
100%
Avoid long-running scripts
100%
The following URLs run JavaScript that blocks the UI for a long time. To improve browser responsiveness, optimize the JavaScript or split it up using callbacks.
Defer parsing of JavaScript
17%
471.5KiB of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.
Enable compression
100%
Inline Small CSS
100%
Inline Small JavaScript
100%
Leverage browser caching
85%
Minify CSS
100%
Minify HTML
99%
Minifying the following HTML resources could reduce their size by 936B (3% reduction).
Minify JavaScript
100%
Minimize redirects
100%
Minimize request size
100%
Optimize images
37%
Optimizing the following images could reduce their size by 213.6KiB (40% reduction).
Optimize the order of styles and scripts
85%
The following inline script blocks were found in http://www.bcf.com.au/ between an external CSS file and another resource. To allow parallel downloading, move the inline script before the external CSS file, or after the next resource.
  • Inline script block #3
Prefer asynchronous resources
100%
Put CSS in the document head
75%
CSS in the document body adversely impacts rendering performance.
    http://www.bcf.com.au/ has CSS in the document body:
    • 5 style block(s) in the body should be moved to the document head.
    Remove query strings from static resources
    100%
    Serve resources from a consistent URL
    86%
    The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 29.1KiB.The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 5.2KiB.
    Serve scaled images
    91%
    The following images are resized in HTML or CSS. Serving scaled images could save 61.7KiB (55% reduction).
    Improve server response time
    100%
    Specify a cache validator
    98%
    The following resources are missing a cache validator. Resources that do not specify a cache validator cannot be refreshed efficiently. Specify a Last-Modified or ETag header to enable cache validation for the following resources:
    Specify a Vary: Accept-Encoding header
    98%
    The following publicly cacheable, compressible resources should have a "Vary: Accept-Encoding" header:
    Specify a character set
    100%
    Specify image dimensions
    100%
    Combine images into CSS sprites
    72%

    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    security
    Server IP:
    202.139.248.196
    Server Location:
    AU QUEENSLAND, Brisbane

    Name Server 1:
    wic001n.server-dns.com.au (203.147.142.1)
    Name Server 2:
    bne001n.server-dns.com (203.147.241.3)
    Name Server 3:
    sjc001n.server-dns-us.com (203.27.226.35)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

    Safe Browsing

    security
    Yes - This site is not currently listed as suspicious.
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Organization:
    BCF Australia Pty Ltd
    Handle:
    Z130570002270868
    Name:
    Michael Collet
    Email:
    Visit whois.ausregistry.com.au for Web based WhoIs
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    On, Microsoft-IIS/7.5 ASP.NET 4.0.30319
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).