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Report for beijing.gov.cn

iwebchk

Top Priorities

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Traffic Rank

visitors
39,121 most visited website in the World Trend: down (+11,289)
4,221 most visited website in CN China
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
CN China97.6%beijing.cnNot available.
US United States1.6%beijing.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 104
Missing alt tag: 25

List of images with missing ALT attributes:

  • ./images/logo_index_ch_20170906.png
  • ./images/title_index_ch_20170906.png
  • ./images/icon_homepage_ch_20170905.png
  • ./images/icon_index_nav_ch_20170905.png
  • ./images/separateboxbg_btm_1002.png
  • ./images/bgindex_ch_20170905.jpg
  • ./images/btm_index_tips_ch_20170907.png
  • ./images/btm_index_tips_ch_20171009.png
  • ./images/btm_index_tips_ch_201710091441.png
  • ./images/icon_search_ch_20171030.png
  • ./images/machine-active-ks-20171030.png
  • ./images/machine-ks-20171030.png
  • ./images/xxgkboxbg-ks-20171031.png
  • ./images/xxgkboxbg-ks-20171030.png
  • ./images/new-machine-ks-20171103.png
  • ./images/sy_yujingxinxiclosebtn20171103.png (2 locations)
  • ./images/next-ks-20171103.png
  • ./images/prev-ks-20171103.png
  • ./images/gray-active-ks-20171106.png
  • ./images/point2-ks-20171106.png
  • ./images/new-red-active-ks-20171106.png
  • ./images/new-gray-active-ks-201711.png
  • ./images/zwxxgk-ks-20171107.png
  • http://www.beijing.gov.cn/images/qrbjfb.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"首都之窗-北京市政务门户网站"

Length: 14 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"  首都之窗是北京市国家机关在互联网上统一建立的网站群,包括北京市政务门户网站、各区政务门户网站和各级国家机关网站。首都之窗门户网站由北京市人民政府主办,北京市经济和信息化委员会承办,首都之窗运行管理中心负责运行维护,是北京市政府和各部门在互联网上发布政府信息和提供在线服务的综合平台,权威发布市政府重大决策部署和重要政策文件以及各类便民提示,搭建政府与公众互动的交流渠道,展示北京风土人情和时代风貌。"

Length: 201 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 1 keywords:
  • 北京;北京市政府网站;北京政府;北京政府网;首都;郭金龙;蔡奇;红色预警;网约车;居住证;冬奥会;京津冀协同;保障性住房;政风行风热线;小客车摇号;尾号限行;非急诊预约;政府文件;政府公报;政府常务会;权力清单
Length: 105 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 7.80%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
便民服务推荐0.78%4---4-
医疗卫生0.78%4---2-
新闻发布会0.59%3---2-
更多0.59%3-----
政策解读0.39%2--1--
医疗卫生-灰色0.39%2---2-
社会保障0.39%2---1-
国土规划0.39%2---1-
新闻出版0.39%2---1-
农林牧渔0.39%2---1-
[地铁]12号线将可换乘10余条地铁线 预计2021年开通0.20%1-----
[回顾]“强化控烟工作 倡导健康生活”新闻发布会0.20%1-----
[中考]本市初中生实践活动成绩将计入中考 总分50分0.20%1-----
市人大常委会党组召开扩大会议 李伟主持会议0.20%1-----
环保督察 立行立改0.20%1-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 3 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 6 <H2>
    • 热点关注
    • 今日北京
    • 政策解读
    • 国务院信息
    • 查询服务
    • 公务员邮箱:
  • 6 <H3>
    • 信息公开
    • 政务服务
    • 政民互动
    • 市政府机构
    • 各区政府
    • 市空气重污染应急指挥部发布空气重污染橙色预警
  • 1 <H4>
    • ·2016年走进直播间访谈回顾
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
GB2312 (Chinese Simplified)
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
zh_CN
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [102 errors, 72 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, http://www.beijing.gov.cn/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow:/sd
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://beijing.gov.cn/favicon.ico
size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [5 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 119.188.35.95 does not redirect to beijing.gov.cn.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.beijing.gov.cn and beijing.gov.cn resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 21% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
155119.09s662.81 KB2.82 MB751.71 KB1.95 KB0 B17.06 KB4.22 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
High
Leverage browser caching
High
Reduce server response time
None
Minify CSS
Low
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
China Unicom Shandong
Server IP:
119.188.35.95
Server Location:
CN SHANDONG, Jinan

Name Server 1:
pdns.cpip.net.cn (210.73.64.2)
Name Server 2:
sdns.cpip.net.cn (210.73.88.2)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 119.188.35.95 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.