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Report for berteranissan.com


  • screenshot of berteranissan.com
  • Score:


    Generated on Friday, April 17th 2015 10:53 am

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Traffic Rank

4,090,186th most visited website in the World Trend: down (+3,098,408)
507,983rd most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States100.0%berteranissan.usAvailable. Register it now!
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 49
Missing alt tag: 48

List of images with missing ALT attributes:

  • http://www.choosenissan.com/resources/images/cars/altima.png
  • http://www.choosenissan.com/resources/images/cars/juke.png
  • http://www.choosenissan.com/resources/images/cars/maxima.png
  • http://www.choosenissan.com/resources/images/cars/pathfinder.png
  • http://www.choosenissan.com/resources/images/static/rogue/desktop_dsp.png
  • http://www.choosenissan.com/resources/images/cars/sentra.png
  • http://www.choosenissan.com/resources/images/cars/versa-note.png
  • //pictures.dealer.com/b/berteraagnissan/1538/cd3dc933393b7a982263e2df4de02db0x.jpg
  • //pictures.dealer.com/b/berteraagnissan/1890/351275e6010f64b797fe8b8ae5b365d1x.jpg
  • //pictures.dealer.com/b/berteraagnissan/0571/cad4a024926064bc7fed3f62726a1555x.jpg
  • //pictures.dealer.com/b/berteraagnissan/1601/57583b1040851c2725d06bb864d8a56bx.jpg
  • //pictures.dealer.com/b/berteraagnissan/0397/c45c7bb39c9652e43719e37bb4de48d7x.jpg
  • //pictures.dealer.com/b/berteraagnissan/0363/91f5bfc5bfc9a848a777918b33a54084x.jpg
  • //pictures.dealer.com/b/berteraagnissan/0462/a3a91bd9a812f3311f41335a984180c3x.jpg
  • //pictures.dealer.com/b/berteraagnissan/1244/3ff03b9e6b480d04084d88ff32d4ce47x.jpg
  • //pictures.dealer.com/b/berteraagnissan/1674/d00a112f79a97c4b9b71ef9e9dd5cbd0x.jpg
  • //pictures.dealer.com/b/berteraagnissan/0345/28aae0f19746e7c52700f52b88800123x.jpg
  • http://images.dealer.com/autodata/us/640/2015/USC50NIC142A0/USC30NIC142B121001.png
  • http://images.dealer.com/evox/perspectives/10361/png/10361_31.png
  • http://images.dealer.com/evox/perspectives/9592/png/9592_31.png
  • http://images.dealer.com/evox/perspectives/9723/png/9723_31.png
  • /images/blank.gif (14 locations)
  • http://images.dealer.com/evox/perspectives/9985/png/9985_31.png
  • http://images.dealer.com/evox/perspectives/10260/png/10260_31.png
  • http://images.dealer.com/evox/perspectives/10225/png/10225_31.png
  • http://images.dealer.com/evox/perspectives/10135/png/10135_31.png
  • http://images.dealer.com/evox/perspectives/10272/png/10272_31.png
  • http://images.dealer.com/evox/perspectives/10346/png/10346_31.png
  • http://pictures.dealer.com/b/berteraagnissan/1220/2d4016b10a0d028a01a8ecf423...jpg
  • http://pictures.dealer.com//b/berteraagnissan/1174/fa0c92aa4046387200510dc2c...peg
  • http://pictures.dealer.com//b/berteraagnissan/1512/fa0f142f4046387200510dc2e...peg
  • http://pictures.dealer.com//b/berteraagnissan/0397/fa0e98cd4046387200510dc20...peg
  • http://pictures.dealer.com//b/berteraagnissan/0533/fa15087f4046387200510dc29...peg
  • http://pictures.dealer.com/b/berteraagnissan/1206/8fe8a9600a0d028a0167231391...png
  • https://tradein.autotrader.com/images/Autotrader/LogoSamples/180x150.gif
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Description Metatag

We have found following description:

"Welcome to Bertera Nissan of Auburn, MA - We're Worcester County's Favorite Nissan dealer because if our customer isn't happy, we're not happy. We are conveniently located right off the Mass Pike!"

Length: 196 characters

Warning: The description is 196 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)


We have found following title:

"Bertera Nissan of Auburn MA | Worcester MA Nissan Dealer"

Length: 56 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Keywords Metatag

We have found 6 keywords:
  • Worcester MA Nissan Dealer
  • Bertera Nissan
  • Nissan dealer MA
  • Nissan dealer Springfield MA
  • MA Nissan dealer
    Length: 109 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    The Text to HTML ratio is 13.42%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    bertera nissan3.87%43113--
    used car0.72%8-----
    569 oxford0.54%6-----
    versa note0.36%4--1--
    street south0.36%4-----
    oxford street south0.36%4-----
    569 oxford street0.36%4-----
    van compact cargo0.18%2-----
    auburn's bertera nissan0.18%2-----
    compact cargo van0.18%2-----

    Warning: Keywords density of above 5% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


    • 37 <H1>
      • Bertera Nissan
      • Build and Price
      • 370Z
      • 370Z
      • GT-R
      • LEAF
      • Versa Note
      • Armada
      • Juke
      • Murano
      • Pathfinder
      • Rogue
      • Rogue Select
      • Altima
      • Sentra
      • Versa
      • Maxima
      • Frontier
      • Titan
      • NV Cargo NV1500
      • NV Cargo NV2500 HD
      • NV Cargo NV3500 HD
      • NV Passenger NV3500 HD
      • NV200
      • Quest
      • Cube
      • Search Inventory
      • Welcome to Bertera Nissan
      • Visit Bertera Nissan Today for Huge Savings on a New or Used Nissan in Auburn
      • Vehicles
      • Year
      • Model
      • Body Style
      • Price
      • Repair
      • Finance
      • About Us
    • 1 <H2>
      • More About New and Used Cars by Nissan in Auburn
    • 0 <H3>
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    ISO-8859-1 (Latin alphabet part 1)
    Covers: North America, Western Europe, Latin America, the Caribbean, Canada, Africa
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


    Declared Language: en-US (English)
    Language Attribute: en-US (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    Status: FAILED [263 errors, 43 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    <font>42The font element has been deprecated in favor of the font and color style properties.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Web Analytics

    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.


    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    Status: FAILED [55 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    PR: 1 out of 10 (Poor)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Domain Age

    Your domain was registerd for the first time: 7 years, 6 months, 2 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Indexed Pages

    Estimated number of pages indexed by Google™: 0
    Estimated number of pages indexed by Bing™: 0
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Expiration

    Your domain expires in: 2 years, 5 months, 27 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

    IP Canonicalization

    No, your site's IP does not redirect to berteranissan.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    Yes, both the www.berteranissan.com and berteranissan.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    Google Page Speed score: 45% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    129284.40s116.59 KB3.72 MB612.46 KB231.34 KB0 B37.38 KB4.7 MB

    Avoid landing page redirects
    Your page has no redirects.
      Enable compression
      Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
        Enable compression for the following resources to reduce their transfer size by 46KiB (84% reduction).
        Leverage browser caching
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          In our test, your server responded in 0.31 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
            Minify CSS
            Compacting CSS code can save many bytes of data and speed up download and parse times.
              Minify CSS for the following resources to reduce their size by 13.3KiB (22% reduction).
              Minify HTML
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 2.6KiB (11% reduction).
                Minify JavaScript
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 3.8KiB (22% reduction).
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  Your page has 3 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.
                    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                      Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                      Optimize images
                      Properly formatting and compressing images can save many bytes of data.
                        Optimize the following images to reduce their size by 1MiB (34% reduction).
                        Prioritize visible content
                        You have the above-the-fold content properly prioritized.

                          PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                          Server Information

                          Server IP:
                          Server Location:
                          US MISSOURI, Chesterfield

                          Name Server 1:
                          ns1.dealer.com (
                          Name Server 2:
                          ns2.dealer.com (
                          Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                          HTTPS (SSL)

                          Issued To:
                          Common Name (CN):
                          Common Name (CN):
                          Go Daddy Secure Certificate Authority - G2
                          Oranization (O):
                          GoDaddy.com, Inc.
                          Oranizational Unit (OU):
                          Period of Validity
                          Begins On:
                          Expires On:
                          Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                          Safe Browsing

                          Yes - This site is not currently listed as suspicious.
                          Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=berteranissan.com)

                          Spam Blacklist

                          Good, your IP is not blacklisted.
                          Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                          Email Address Obfuscation

                          There is 1 email in plain text on the webpage:
                          • [email protected]
                          It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

                          Directory Browsing

                          Great, your server has directory browsing disabled.
                          Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                          Whois Privacy

                          Steven Bertera
                          569 Oxford St So., Auburn, 01501, United States
                          [email protected]
                          Administrative Contact:
                          Jereme Erlandson
                          569 Oxford St So, Auburn, 01501, United States
                          [email protected]
                          Technical Contact:
                          Jereme Erlandson
                          Bertera Nissan
                          569 Oxford St So, Auburn, 01501, United States
                          [email protected]
                          Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                          Server Signature

                          On, Apache-Coyote/1.1
                          Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

                          Professionals that can help with your website:

                          Your NameCompany NameCity, United States+1 5555555555
                          More Info