website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

3,766,884 most visited website in the World Trend: up (-164,039)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 176
Missing alt tag: 4

List of images with missing ALT attributes:

  • /images/best_years/bestyears_logo.png
  • /images/best_years/banner/banner_left31.jpg
  • /images/best_years/img_statics.jpg
  • /images/best_years/payment.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Best Years Ltd - Home"

Length: 21 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Best Years offer wholesale fair-trade soft toys including pebble toys, hats and blankets and Under the Nile organic toys and baby clothes plus wholesale stuffed toys."

Length: 166 characters

Warning: The description is 166 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 13 keywords:
  • dinosaur toys
  • wholesale dinosaur toys
  • Pebble toys
  • Wholesale Pebble
  • Wholesale fair trade
  • wholesale under the nile
  • wholesale toy
  • wholesale soft toys
  • wholesale baby hats
  • wholesale organic baby clothes
  • organic baby clothes wholesaler
  • organic toys
  • w
Length: 255 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 18.06%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
baby rattle1.71%56--24--
soft toy0.86%28--11--
dinosaur toy0.67%22--8--
organic baby0.55%18--7--
cuddly toy0.46%15--5--
organic baby comforter0.37%12--5--
natural rubber dinosaur0.37%12--4--
rubber dinosaur toy0.37%12--4--
dinosaur soft toy0.31%10--4--
sleeve side snap0.31%10--4--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 0 <H1>
  • 10 <H2>
    • Huge Range of Dinosaurs
    • Gorgeous Knitted Friends
    • Octopus Rattles
    • Organic Baby Comforters
    • Crochet, Handmade Rattles
    • Perfect Baby Gifts
    • Knitted, Tactile and Unique
    • In order to provide you with the best online experience this website uses cookies.
    • Cookies
    • Other Privacy Issues
  • 155 <H3>
    • Currency:
    • Email Us
    • order online
    • Worldwide shipping
    • Wholesale soft toys
    • Unique Dinosaur Toys
    • Whats so great about Pebble toys?
    • Shopping Cart:
    • Announcements
    • Best Selling Range
    • Cuddly and Quirky
    • Cheerfully Gorgeous Handmade Rattles
    • Fairtrade and 100% Organic
    • Iconic designs, Unique Collection
    • Handmade, Suitable from Birth and Machine Washable
    • Who can resist our wonderful knitted toys?
    • Categories
    • Other Customers Bought
    • Pale Pink Cotton T Rex Baby Rattle
    • Pale Blue Cotton T Rex Baby Rattle
    • Penguin Christmas Decoration, handmade
    • Rudolph the Reindeer Christmas Baby Rattle
    • Snowman Baby Rattle, Suitable from birth
    • Large Stripe T Rex Dinosaur Toy
    • Small Red Cotton T Rex Dinosaur Toy,
    • Organic baby comforter, Baby Buddy blue/green spots
    • Organic Baby Comforter, Baby Buddy Little Pink Folk
    • Organic Baby Comforter, Baby Buddy Little Blue Folk
    • Popular Tags
    • Latest News
    • Maison Objet
    • Pebble Month
    • Top Drawer Autumn
    • Best Sellers
    • Chunky Knit Chicken Toy, Chirpy
    • Knitted Dinosaur Soft Toy, Stripe Woolly Mammoth
    • Octopus Toy Rattle, Crochet blue/green
    • Large Pink Flamingo Soft Toy with tweed legs
    • Chunky Knit Toucan Rattle, Little Benjie
    • Dinosaur Soft Toy, Knitted Stripe T Rex.
    • Octopus Toy Rattle, Crochet Cheerful Stripes.
    • Crochet Bunny Rattle for Babies, Rainbow Multistripe
    • My First Stegosaurus Natural Rubber Dinosaur Toy Blue
    • Large Orange Giraffe Cuddly Toy
    • My First T Rex, Natural Rubber Dinosaur Toy Green
    • Small Knitted Soft Toy, Sabre Tooth Tiger
    • Large Roaring T Rex Dinosaur Toy Green
    • Large Roaring Stegosaurus Dinosaur Toy Blue
    • Small Dinosaur Baby Rattle, Woolly Mammoth
    • Knitted Dinosaur Soft Toy, Stripe Woolly Mammoth
    • Triceratops Head Room Decoration, Red Knitted Dinosaur
    • Knitted Dinosaur Soft Toy, Orange Diplodocus
    • My First Triceratops Natural Rubber Dinosaur Toy Red
    • My First Stegosaurus Natural Rubber Dinosaur Toy Blue
    • Knitted Sausage Dog Toy, stripe jumper
    • Big Ben Crochet Baby Rattle, grey
    • Organic Teddy Bear, Soft Orange.
    • Ballerina Doll Blue Dress, crochet
    • Ballerina Doll Pink Dress, crochet
    • Medieval Knight Doll, Crochet Grey
    • Medieval Princess Doll, purple and pink crochet
    • Phone Box Toy, crochet red, suitable from birth
    • Large Turtle Cuddly Toy, green & red
    • Crochet Standing Tiger Toy, orange & black
    • Organic Baby Comforter, Baby Buddy Chameleon
    • Organic Baby Comforter, Baby Buddy Sweet Bird
    • Pigeon Toy, crochet grey baby rattle
    • Organic Rag Tag Bunny, Baby Comforter
    • Plane Baby Rattle, Crochet Green
    • Whale Baby Rattle, crochet blue
    • Crab Baby Rattle Toy, Crochet Red
    • Crab Baby Rattle, Crochet Blue
    • Pig Crochet Baby Rattle in Green Dress
    • Pig Crochet Baby Rattle, Blue/Red Jumper
    • Granny Square Blanket Rainbow
    • Granny Square Blanket Pastel, cotton crochet
    • Organic Cotton Stripe Blanket
    • Organic Pink Swaddle Blanket, Egyptian cotton
    • Organic Blue Swaddle Blanket, Egyptian cotton
    • Organic Swaddle and Toy Set - Sweet Birds
    • Chameleon Organic Swaddle blanket and toy set
    • Pebble Organic Granny Squares Baby Blanket soft purple
    • Pebble Organic Granny Squares Crochet Baby Blanket petrol
    • Pebble Fair Trade Knitted Baby Blanket, pretty pastel stripes
    • Organic Cotton Baby Body - Chameleon
    • Organic Baby Body - Birds print
    • Organic Long Sleeve side snap Tee polkadot blue 0-3mths
    • Organic Everyday Short Sleeve Side Snap Babybody pink
    • Organic Short Sleeve Side Snap Baby body blue 0 - 3mths
    • Organic Everyday Rolled Waist Pants pink 0 - 3mths
    • Organic Everyday Rolled Waist Pants blue 0 - 3mths
    • Organic Short Sleeve Sidesnap, tan stripe, 0 - 3mths
    • Organic Long Sleeve Side Snap Tee, tan stripe 0 - 3mths
    • Organic Rolled Waist Pants, animal print 0 - 3 mths
    • Cream Mermaid Baby Rattle, crochet
    • Narwhal Baby rattle, suitable from birth
    • Large Octopus Toy, Blue and Green
    • Whale Baby Rattle, crochet blue
    • Large Crab Toy, Suitable from birth
    • Crab Baby Rattle Toy, Crochet Red
    • Crab Baby Rattle, Crochet Blue
    • Organic Octopus Toy Rattle, Pastel Stripes
    • Octopus Toy Rattle, Crochet Cheerful Stripes.
    • Pebble Greeting Card - Two Turtles
    • Large Pink Flamingo Soft Toy with tweed legs
    • Small Pink Flamingo Baby Rattle with Tweed Legs
    • Black and White Monkey Baby Rattle
    • Monkey Soft Toy Rattle, Blue Stripes
    • Large Flamingo Cuddly Toy, Suitable from Birth
    • Zebra Ring Rattle for Babies
    • Pebble Crochet Panda Ring Rattle
    • Large Turtle Cuddly Toy, green & red
    • Large Orange Giraffe Cuddly Toy
    • Crochet Standing Tiger Toy, orange & black
    • Pretty Pink Fairy Doll Baby Rattle with Pink Wings
    • Pink Fairy Doll Baby Rattle, crochet
    • Large Unicorn Soft Toy with Rainbow Stripes
    • Large Pink and White Swan Toy with Crown
    • Multi Coloured Unicorn Baby Rattle
    • Humpty Dumpty Baby Rattle
    • Large Humpty Dumpty Soft Toy, Suitable from Birth
    • Dragon Cuddly Soft Toy, crochet green
    • Latest Blog
    • First Come First Served Promotion
    • Ain't Nuffin as Good as a Puffin! Except perhaps a Seagull?
    • London Toys
    • Mermaids, Unicorns or Swans? Which Toy is Big for Xmas and 2018
    • Unique Toys for Christmas 2017 (A Buyer's Guide)
    • Why We Make Dinosaur Soft Toys
    • Our Best Selling Dinosaur Toys
    • Toy Shop Contact Details
    • Baby Shower Gifts
    • Our Brands
    • About us
    • Recent Tweets
    • Information
    • Secure Shopping
    • CALL US
    • Contact Us
    • My Account
    • Affiliations
    • Our Support
    • Opening Time
    • Privacy Policy
    • How we use Cookies
    • Measuring website usage (Google Analytics)
    • Website operation
    • Remembering if you've hidden our cookies message
    • What information do you hold about me?
    • How is this information used?
    • Your Credit Card Information
    • Use of your Information
    • Who Else Will See Your Information?
    • What If I Have Questions About My Information?
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en-gb (English)
Language Attribute: en-gb (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [505 errors, 8 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.



Your robots.txt file is blocking search engines access to parts of the website.

  • # MUST be changed to read Disallow: /joomla/administrator/
  • User-agent: *
    • Allow: /*.js*
    • Allow: /*.css*
    See all 22 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Accessibility Check

    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    size: 48px  by  48px
    type: image/x-icon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    No custom 404 error page detected.

    Warning: Soft 404 error detected redirecting to

    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Great, you are using print-friendly CSS:
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    Status: FAILED [1029 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 13 years, 4 months, 11 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    Your domain expires in: 7 months, 19 days, 17 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 0% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    24079.56s490.65 KB6.92 MB1.24 MB640.78 KB0 B126.23 KB9.39 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (


    Issued To:
    Common Name (CN):
    Common Name (CN):
    thawte DV SSL SHA256 CA
    Oranization (O):
    thawte, Inc.
    Oranizational Unit (OU):
    Domain Validated SSL
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

    Server Information


    Rackspace Ltd.
    Server IP:
    Server Location:
    GB ENGLAND, London

    Name Server 1: (
    Name Server 2: (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

    Email Address Obfuscation

    There is 1 email in plain text on the webpage:
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Whois Privacy

    Best Years Ltd
    5 Burgess Mead, Oxford, Oxfordshire, OX2 6XP, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    On, Apache/2.2.15 (Red Hat)
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.