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backlinksBacklinks
visitorsVisitors
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technologyTechnology
validityValidity
usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for betweenthesheets.co.uk

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Traffic Rank

visitors
1,782,614th most visited website in the World Trend: down (+46,236)
1,755,010th most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States15.9%betweenthesheets.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 29
Missing alt tag: 11

List of images with missing ALT attributes:

  • images/head-logo.jpg
  • images/head-flag-gb.jpg
  • images/head-flag-eu.jpg
  • images/head-flag-de.jpg
  • images/head-flag-us.jpg
  • images/head-browse.jpg
  • images/head-basket.jpg
  • images/head-basket-view.jpg
  • images/head-basket-checkout.jpg
  • images/dropdown-close.png
  • graphics/ajax-loader-large.gif
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Description Metatag

SEO-content
We have found following description:

"Between the Sheets - the leading UK manufacture and online retailer of a range of Luxury Bed Linen in Beautiful Tactile Fabrics, Pure Silk, Satin and much else besides!"

Length: 169 characters

Warning: The description is 169 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Title

SEO-content
We have found following title:

"Silk Bed Linen - Bamboo Bedding - Satin Bed Linen :Between the Sheets"

Length: 69 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Keywords Metatag

SEO-content
We have found 16 keywords:
  • satin sheets
  • silk sheets
  • bamboo sheets
  • silk bed linen
  • bed sheets
  • bamboo bed linen
  • leather sheets
  • bamboo duvet
  • satin bed sheets
  • latex sheets
  • velvet sheets
  • PVC Sheets
  • Velvet comforters
  • bed linen uk
  • fleece sheets
  • satin bedding
    Length: 235 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 22.64%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    bed4.73%25211735
    sheets3.60%1911921
    linen3.03%16211212
    silk2.46%131173-
    satin2.08%111153-
    between2.08%1111311
    bamboo1.70%91-7--
    made1.52%8--614
    quality1.14%6--4-3
    service1.14%6--1--
    bed linen3.03%162112--
    satin bed0.95%51-2--
    silk bed0.76%41-2--
    bamboo bed0.57%3--3--
    high quality0.57%3--2--
    satin bed linen0.76%41-2--
    silk bed linen0.57%31-2--
    luxury bed linen0.38%2-11--
    bamboo bed linen0.38%2--2--
    easy move sheets0.38%2--1--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 2 <H1>
      • EMPTY
      • Luxurious, Exotic, TactileBed Linen Silk, Satin, Bamboo Beddingand more! + IMAGE of Our products are all Designed and Made in Britain Logo [graphics/library/inbritain.gif]
    • 2 <H2>
      • Made in the UK -Excellent Customer Service -High quality British made products Experience a blissfully relaxing sleep. Slide into Between the Sheets luxury bed linen and you will be drifting off to sleep with a smile! We offer a unique range of 100%Bamboo Bed Linen and Bamboo bed sheets, beautiful, natural, soft and lustrous. Bamboo is a sustainable, ethical fabric and incredibly soft and comfortable. For the 100% Bamboo sleeping experience try - Bamboo Floss Filled Duvets and Toppers. OurSilk Sheets and Silk Bed Linen offer unparalleled natural luxury. Hand crafted from the finest Pure Mulberry Satin Silk, ,100% ‘A’ grade long staple Silk, available in up to 50 beautiful colours. Made by Between the Sheets since 1991. Between the Sheets Polyester Satin bed linen andSatin Sheets are so soft and drape so well it is hard to tell from Pure Silk. For the adventurous our Leather Sheets,PU Bed Linen andLatex Bedding open an exciting new world of possibilities.
      • We make for any size bed. Custom made bedding is our speciality The high quality bed linen in our ranges is made in all sizes including round beds, we make for all UK, European & International sizes including Californian and Emperor beds or adjustable beds. In fact whatever the size and shape of bed you have we can supplycustom made to measure bed linen to the highest quality and at a realistic price. Every item is produced with flair and care and then double quality checked.
    • 15 <H3>
      • Satin Bed Linen
      • Velvet
      • Special Offers
      • Cushions
      • Valances
      • Silk Bed Linen
      • Leather
      • Latex Bed Sheets
      • Round Bed Linen
      • Bed Size Guide
      • Bamboo Bed Linen
      • High Gloss PU
      • Easy Move Sheets
      • Supportive Pillow System
      • The Good Sleep Guide
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    XHTML 1.0 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    ISO-8859-1 (Latin alphabet part 1)
    Covers: North America, Western Europe, Latin America, the Caribbean, Canada, Africa
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [49 errors, 6 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    ElementCountDescription
    <font>6The font element has been deprecated in favor of the font and color style properties.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Favicon

    usability
    Missing
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Great, you are using print-friendly CSS:
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Status: FAILED [22 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    SEO-Authority
    PR: 2 out of 10 (Below Average)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    SEO-Authority
    Estimated number of pages indexed by Google™: 0
    Estimated number of pages indexed by Bing™: 0
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 16 years, 5 months, 28 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 1 year, 6 months, 2 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 82.153.254.9 does not redirect to betweenthesheets.co.uk.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    No, the www.betweenthesheets.co.uk and betweenthesheets.co.uk do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 79% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    5692.22s28.95 KB272.85 KB595.62 KB88.61 KB0 B0 B986.03 KB

    RecommendationImpactDetails
    Avoid landing page redirects
    None
    Your page has no redirects.
      Enable compression
      None
      You have compression enabled.
        Leverage browser caching
        Low
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          None
          Your server responded quickly.
            Minify CSS
            Low
            Compacting CSS code can save many bytes of data and speed up download and parse times.
              Minify CSS for the following resources to reduce their size by 1.6KiB (27% reduction).
              Minify HTML
              Low
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 525B (8% reduction).
                Minify JavaScript
                Low
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 2.2KiB (2% reduction).
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  High
                  Optimize images
                  Medium
                  Properly formatting and compressing images can save many bytes of data.
                    Optimize the following images to reduce their size by 32.7KiB (24% reduction).
                    Prioritize visible content
                    None
                    You have the above-the-fold content properly prioritized.

                      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                      Server Information

                      security
                      Server IP:
                      82.153.254.9
                      Server Location:
                      GB -, -

                      Name Server 1:
                      ns0.demon.co.uk (158.152.1.65)
                      Name Server 2:
                      ns1.demon.co.uk (158.152.1.193)
                      Name Server 3:
                      ns2.demon.net (64.69.177.74)
                      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                      HTTPS (SSL)

                      security
                      Issued To:
                      Common Name (CN):
                      www.betweenthesheets.co.uk
                      Issuer:
                      Common Name (CN):
                      COMODO SSL CA
                      Oranization (O):
                      COMODO CA Limited
                      Period of Validity
                      Begins On:
                      05/27/2014
                      Expires On:
                      05/28/2015
                      Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                      Safe Browsing

                      security
                      Yes - This site is not currently listed as suspicious.
                      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                      Spam Blacklist

                      security
                      Good, your IP is not blacklisted.
                      Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                      Email Address Obfuscation

                      security
                      There is 1 email in plain text on the webpage:
                      It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                      Directory Browsing

                      security
                      Great, your server has directory browsing disabled.
                      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                      Whois Privacy

                      security
                      Registrant:
                      Organization:
                      Between the Sheets Ltd
                      Type:
                      UK Limited Company, (Company number: 2820713)
                      Address:
                      B2 Beacon Business Centre, Hopton Park, Devizes, Wiltshire, SN10 2EY, United Kingdom, Data validation:, Registrant contact details validated by Nominet on 01-Apr-2015
                      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                      Server Signature

                      security
                      On, Microsoft-IIS/6.0 ASP.NET
                      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).