website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

117,281 most visited website in the World Trend: up (-2,026)
22,908 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States92.8%bismarcktribune.usNot available.
IN India0.6%bismarcktribune.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 67
Missing alt tag: 2

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (

Description Metatag

We have found following description:

"Bismarck, North Dakota's source for local news and information."

Length: 63 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.


We have found following title:

" | Bismarck, North Dakota News"

Length: 49 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Keywords Metatag

We have found 17 keywords:
  • north dakota
  • north
  • dakota
  • bismarck
  • bismarck tribune
  • newspapers
  • local
  • news
  • bismarck north
  • bismarck north dakota
  • tribune
  • sports
  • bismarck nd
  • classifieds
  • ads
  • free
  • classified
Length: 185 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 15.21%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
hrs ago0.71%9-----
north dakota0.63%81-1--
her birthday0.32%4--2--
women roll0.32%4--2--
roll past0.32%4--2--
timberlake surprise ellen0.32%4--2--
past upper iowa0.32%4--2--
justin timberlake surprise0.32%4--2--
watch justin timberlake0.32%4--2--
surprise ellen degeneres0.32%4--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected. We found 3 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 0 <H1>
  • 2 <H2>
    • Trailblazer, staunch advocate for Native American rights, Harriett Skye, dies at 86
    • What's hot this week in theaters: Maze Runner: The Death Cure
  • 20 <H3>
    • Sections
    • The Latest
    • Top Stories
    • Hazing alleged at North Dakota school might be sexual
    • ‘I love what I do:’ ND businessman Gary Tharaldson still building hotels at 72
    • Regional delegates respond to New York Times report
    • Xcel crews head to Puerto Rico to help restore power
    • Latest Local Offers
    • Local News
    • Local Sports
    • Crime & Courts
    • Outdoors
    • Video
    • Opinion
    • Photos
    • Nation & World
    • Trending topics
    • Local businesses
    • Print ads
    • Trending now
  • 73 <H4>
    • Log In Using Your Account
    • Bismarck, ND (58501)
    • U-Mary women roll past Upper Iowa
    • Big events, big results: Fargodome records better than expected attendance, income in 2017
    • Bankruptcy case may hand development fund major hit
    • Supreme Court denies appeal of Shaw murder conviction
    • NDTA Pool Results
    • Watch Justin Timberlake Surprise Ellen DeGeneres On Her Birthday
    • Century High School junior to perform with Minot Symphony Orchestra
    • Crafters Bee and Social to be held at Former Governors' Mansion
    • Dining event to benefit local nonprofit
    • Great Plains Food Bank receives $15,000 donation from Disney
    • Too much of anything is too much
    • Tails are wagging and pets are bragging about the Rockstar treatment at Pet Place Grooming. Call and schedule an appointment for your furry friend today at (701)222-2895.
    • RJR Maintenance & Management has over 20 years experience in property management!
    • Your Roof Protects Everything Under It. Don't Hire Just Anyone to Replace It. Call Better Roofing & Contracting Now 701-226-3314.
    • United Way surpasses fundraising goal
    • Investigation of Bismarck teacher reveals inappropriate comments, behavior
    • State joins legal fight against California, Massachusetts ag laws
    • Sleepy Hollow production takes new direction
    • U-Mary women roll past Upper Iowa
    • Marauders look to carry momentum at home
    • Davis busy as Year 2 for Bucks beckons
    • U-Mary hires Creighton Hall of Famer Lebeda as new volleyball coach
    • Baldwin man injured in wrong-way bridge crash
    • Villalobos to appear next week
    • Watford City woman sees additional charge of forgery
    • Brickle-Hicks to appeal
    • N.D. Supreme Court affirms peeper's sentencing
    • Suspected trespasser shot in Mandan pleads not guilty
    • Accused arsonist pleads not guilty
    • Take test to be considered for game warden
    • Spring turkey season set, apply online
    • Birds have strategies for adapting to extreme cold
    • Weather conditions challenged wildlife in 2017
    • Public Lands Pint Night held in Bismarck
    • Doomed wildlife may forego shelter for food
    • Fort Stevenson hosts candlelight hike
    • Darkhouse spearfishing workshop slated for Feb. 3
    • We need your help.
    • Vote to select the winners in our 2017 Destinations Photo Contest!
    • United Tribes Technical College mascot “Thunder”
    • Huff Hills Ski Patrol conducts annual training exercise
    • Mandan student surprised by Mandan Police for 13th birthday
    • Bismarck Police Officer Pat Renz update
    • Montana keeps principles of net neutrality
    • Philadelphia murals reflect values
    • Residents now familiar with Blue Alerts
    • Community to lose top two law officers
    • Brilliant frost covers Bismarck Mandan
    • What's hot this week in theaters: 12 Strong
    • What's hot this week in theaters: The Commuter
    • Elvis impersonator performs at St. Gabriel's
    • Heaven's Helpers soup kitchen
    • What's hot this week in theaters: Insidious: The Last Key
    • One of world's oldest gorillas dies at San Diego Safari Park
    • Jury: Man guilty of manslaughter in death of ex-NFL player
    • Michigan St athletic director retires over Nassar sex abuse
    • The Latest: March 15 sentencing set in McKnight killing
    • Photos: As lava gushes, life continues in Philippines
    • Photos: Inside Aleppo, one year after liberation
    • Not real news of the week: First lady didn't ban flu shots, no plans for a 'Friends' movie
    • Shoppers in France go nuts over discounted Nutella
    • Slideshow: Best-selling books
    • Watch Justin Timberlake Surprise Ellen DeGeneres On Her Birthday
    • Picking out a humidifier for your home
    • Spam and moon pies? Some Korean foods may taste familiar during the Olympics
    • Arrowhead Plaza Drug
    • SUPERVALU INC. Bismarck Distribution Center
    • Edgewood Development Group
    • Bulletin
    • Sites & Partners
    • Services
  • 7 <H5>
    • Today
    • Tonight
    • McDonald's fire ruled accidental
    • Investigation of Bismarck teacher reveals inappropriate comments, behavior
    • Births and Nubs of the News - Jan. 26
    • Darkhouse spearfishing workshop slated for Feb. 3
    • Area sports -- Jan. 26, 2018
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

Not declared.
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [16 errors, 28 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /wrapper
  • Disallow: /users/signup/?
  • Disallow: /users/login/?
See all 106 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

WCAG 2.0 (AA) Conformance Test: FAILED [49 error(s)]
  1. id attribute is not unique.
    [Line 5118, Col 9] <body class="fixed-scroll-nav app-editorial is-homepage"> <script type='text/javascript' src=' ...(block-1457369)
    Modify the id attribute value so it is unique.
  2. Anchor contains no text.
    [Line 231, Col 9] <a href="/" > <img src=" ...
    Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
Subscribe to review all 49 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: PASSED [0 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 18 years, 11 months, 24 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 1 year, 6 days, 19 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 74% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
234668.23s597.2 KB442.52 KB3.91 MB639.29 KB0 B333.43 KB5.87 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Lee Enterprises
Server IP:
Server Location:
US IOWA, Davenport

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Let's Encrypt Authority X3
Oranization (O):
Let's Encrypt
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.