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Report for blackandwhitethings.com

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Traffic Rank

visitors
No Data available. (very low)
Traffic Rank is provided by Alexa

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 79
Missing alt tag: 4

List of images with missing ALT attributes:

  • http://www.blackandwhitethings.com/wp-content/plugins/slider-image/Front_ima...gif
  • http://www.blackandwhitethings.com/wp-content/uploads/2016/11/slider_blackan...png
  • http://www.blackandwhitethings.com/wp-content/uploads/2016/11/sliderseemore_...png
  • http://www.blackandwhitethings.com/wp-content/uploads/2016/11/sliders_blacka...png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Title

SEO-content
We have found following title:

"Black and White Things"

Length: 22 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Your Guide to Everything Black and White"

Length: 40 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 5.89%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
more5.60%64-----
see5.60%64-----
black4.12%4711292-
white4.03%4611282-
art1.66%19--16--
wall1.58%18--16--
rug1.40%16--5--
women1.31%15--14--
set1.23%14--13--
canvas1.14%13--13--
see more5.60%64-----
wall art0.70%8--7--
area rug0.61%7--4--
wieco art0.44%5--5--
canvas wall0.35%4--4--
canvas wall art0.35%4--4--
carpet large new0.26%3--2--
area rug carpet0.26%3--2--
black series geometry0.18%2--2--
home office decorations0.18%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 4 <H1>
    • November’s Top Items
    • Our Favorite Items
    • Top for Women
    • Top for Men
  • 64 <H2>
    • 10-Piece Oversized Diamond Comforter Set Bedding with Sheet Set
    • 100% Hand-painted Wood Framed on the Back Oil Wall Art Sea White Full Moon Night Home Decoration Abstract Landscape Oil Painting on Canvas 5pcs/set Mixorde
    • 1007 Beige Area Rug Modern Carpet Large New
    • 107755 Gray Area Rug Carpet Large New
    • 12 PCS 3D Butterfly Stickers DIY Mural Art Decal Wall Stickers Crafts Wall Paper Decor
    • 12 Piece Black, White and Pink Bedding Modern Comforter set Queen, King and Cal King
    • 18 inches Chevron Pillow in Peach and White Pillow Cover
    • 2305 Multi Beige Red Black Area Rug Carpet Modern Abstract rug
    • 40 * 40cm Cotton Square Cozy pillowcase flex 1
    • 4Pcs x Black and White Famous Building Motivational Office Picture Photo Wood Black Frame Glass + White Mat Wall Modern Art Girl Gift Coffee Room Hall Decoration
    • 5 Pieces Modern Canvas Painting Wall Art The Picture For Home Decoration Black And White Tree Silhouette In Sunrise Time Lake Landscape Print On Canvas Giclee Artwork For Wall Decor
    • 6 Piece Chevron Black Comforter Set
    • 8 Piece Luxury pin tuck comforter set Regatta Bedding
    • 8×10 Matted Print, Black and White Landscape Wall Art, ‘American Road Trip (Black & White)’
    • Abstract Art In Black White Red Decorative Wall Decorative Canvas Print Set Of 3 (With framed)
    • Achim Home Furnishings Buffalo Check Curtain Panel
    • Wieco Art – the Black and the White Flowers 100% Hand-painted Best-selling Quality Goods Wood Framed on the Back High Q. Wall Decor Floral Oil Paintings on Canvas 4pcs/set
    • Wieco Art – Modern Giclee Canvas Prints Stretched Artwork Abstract Space Black and White Pictures to Photo Paintings on Canvas Wall Art for Home Office Decorations Wall Decor 4pcs/set P4RAB018
    • Wieco Art – Modern Canvas Wall Art White Black Lines Point 100% Hand-painted Wall Decor Abstract Oil Paintings on Canvas 4pcs/set
    • Wieco Art – Architectures Modern 4 Panels Giclee Canvas Prints Europe Buildings Black and White Landscape Pictures Paintings on Canvas Wall Art Ready to Hang for Bedroom Home Office Decorations
    • Wieco Art – 5-Piece “Perfect White Lines” Stretched and Framed Modern Canvas Wall Art Hand-Painted Modern Abstract Oil Paintings on Canvas 5pcs/set
    • White and Black Series Geometry Home Bedroom Decor Area Rugs Indoor Outdoor Carpet Cute Doormat
    • Well Woven Miami Bourban Modern Runner Chevron Area Rug
    • Wedding Ring Pillow Bearer Cushion with Black Red Ribbon 20cmx20cm White
    • VERDUGO GIFT 10015649 Pop Art Table Lamp
    • Vaulia Lightweight Microfiber Duvet Cover Set, Print Chevron Pattern, Reversible Design, Black and White
    • Urban Shop Black and White Striped Table Lamp
    • Uphome White and black Series Geometry Polyester Home Decorative Accent Throw Pillow Cover Cushion Case Pillow Sham for Sofa 18-Inch (A-1)
    • Trendy Damask Black, White Teal 6 Pc. Girl Comforter SUPERSET 2 Shams, 2 Decorative Pillows + Home Style Brand Sleep Mask Bedding Set
    • Traditional Indian Cotton 80×82 Inch Bohemian Doona Reversible Duvet Cover
    • Timber Artbox Huge World Map Wall Decal with Quotes – Best for Adventurers and Travellers
    • Teen Girl Comforter Sets Teal Black White Damask Bedding with Decorative and Embroidered Pillows Includes Designer Home Sleep Mask
    • ACEVOG Women’s Wool Coat Fur Trim Hooded Parka Jacket Coat Outwear
    • Adidas Ladies’ 3-Stripes Full Zip Pullover Jacket A191
    • Adidas Regista 16 Womens Soccer Jersey Black-White
    • adidas Women’s Originals Leggings
    • adidas Women’s Soccer Tiro 15 Training Jacket
    • Allegra K Women Fall Winter Stripe Panel Batwing Top Loose T Shirts
    • Allegra K Women Houndstooth Pattern Open Front Long Sleeves Blazer Jacket
    • Allegra K Women Scoop Neck Horizontal Stripes Long Sleeves Casual Peplum Top
    • Allegra K Women Vertical Stripes Button Down Long Roll Up Sleeves Shirt
    • Allegra K Women’s Chic Notched Lapel Long Bracelet Sleeve Striped Casaul Coat
    • AN- Womens Fashionable Chic Chevron Zigzag Slouchy Knit Beanie Hat Cap
    • Arctix Women’s Insulated Snow Pant
    • AsherFashion Women’s Striped Short Sleeve Casual T-shirt Blouse 2 Colors
    • ASICS Women’s Printed Capri
    • Augusta Sportswear 4810 Women’s Freedom Jacket
    • Awesome21 Women’s Long Sleeve Crop top Cotton, Knit, Lace different Material
    • 2-Pack Premium Original Flexfit V-Flexfit Cotton Twill Fitted Hat 5001
    • 47 Brand Chicago White Sox Sure Shot Mens Snapback Hat B-SRS06WBP-BK
    • Adidas Men’s Stretch Cap, Black/Gray/ White, S/M
    • AeroSkin Dry Mens Performance Track Jacket
    • Allegra K Men 100% Cotton Polka Dots Long Sleeve Slim Fit Dress Shirt
    • Allegra K Men Allover ZigZag Pattern Patch Pocket Short Sleeve Button Down Shirt
    • Allegra K Men Crew Neck Striped Long Sleeves Cotton/ Spandex Causal T-shirt
    • Angel Cola Black & White Cotton Varsity Lightweight Letterman Jacket
    • Black Clover Live Lucky USA Fitted Golf Cap Hat
    • Black Clover Men’s Premium Fitted #1 Cap -White With Black Clover
    • Black Clover Mens Rope Lucky Mango and Black Cap
    • Boardwalk Empire Inspired Fedora- White
    • buXsbaum T-Shirt The Evolution of basketball
    • Buy Caps and Hats U.S. Army Veteran Military Baseball Cap Mens One Size White
    • Compression Shirt Long Sleeve – Men’s Cold Top, Best for Gym Running, Basketball
    • Cutter & Buck Men’s L/s Epic Easy Care Pin-Stripe
  • 8 <H3>
    • Our Favorites
    • Recent Posts
    • Dressers, chests of drawers and nightstands, oh my!
    • Why Should You Pay Attention to the Type of Bedding You Have
    • 8 Types: Different Bedding For Different Purposes
    • 5 Reasons: Why Black and White Curtains Can Complete the Room
    • 5 Types: Popular Curtain Styles That Come In Black And White
    • Tag cloud
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [22 errors, 2 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [204 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 11 months, 22 days, 14 hours ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 1 year, 8 days, 9 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 23.229.190.105 does not redirect to blackandwhitethings.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.blackandwhitethings.com and blackandwhitethings.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 53% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
1982212.35s267.96 KB3.18 MB2.18 MB408.61 KB0 B83.12 KB6.11 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
None
Leverage browser caching
High
Reduce server response time
Medium
Minify CSS
Low
Minify HTML
Low
Minify JavaScript
Medium
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
GoDaddy.com, LLC
Server IP:
23.229.190.105
Server Location:
US ARIZONA, Scottsdale

Name Server 1:
ns09.domaincontrol.com (216.69.185.5)
Name Server 2:
ns10.domaincontrol.com (208.109.255.5)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.prod.phx3.secureserver.net
Issuer:
Common Name (CN):
Starfield Secure Certificate Authority - G2
Oranization (O):
Starfield Technologies, Inc.
Oranizational Unit (OU):
http://certs.starfieldtech.com/repository/
Period of Validity
Begins On:
10/05/2016
Expires On:
10/05/2018
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Whois Privacy

security
Registrant:
Name:
Jason Petrella
Address:
645 Pelican St, Ottawa, k4a4k5, CA
Phone:
+1.7029131197
Email:
petrella@live.ca
Administrative Contact:
Name:
Jason Petrella
Address:
645 Pelican St, Ottawa, k4a4k5, CA
Phone:
+1.7029131197
Email:
petrella@live.ca
Technical Contact:
Name:
Jason Petrella
Address:
645 Pelican St, Ottawa, k4a4k5, CA
Phone:
+1.7029131197
Email:
petrella@live.ca
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Apache/2.4.23 PHP/5.4.45
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.