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Traffic Rank

730,578th most visited website in the World Trend: up (-898,252)
170,638th most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States66.2%blackopaldirect.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 60
Missing alt tag: 18

List of images with missing ALT attributes:

  • (4 locations)
  • (3 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Black Opal - Buy Australian Opal Gemstones At Black Opal Direct"

Length: 63 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Black opal is our passion. The outback of Australia is where our amazing gemstone is mined. Lightning Ridge is the epicenter of most production. We specialize in sourcing the black opal from the mines in Lightning Ridge and giving you the first hand chance to own a top quality black opal."

Length: 289 characters

Warning: The description is 289 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 12.13%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
black opal3.91%432318--
rough opal1.63%18--5--
crystal opal1.09%12--7--
lightning ridge0.91%10-21--
opal direct0.73%81-1--
black opal direct0.73%81-1--
$399 opal cutting0.54%6--1--
opal cutting challenge0.54%6--1--
rough opal parcel0.45%5--2--
black opal gem0.27%3--2--

Warning: Keywords density of above 5% migh have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 3 <H1>
    • Donald Trump’s $399 opal cutting challenge
    • Even more opal patterns: Part 2
    • New Arrivals: Blue Opal
  • 5 <H2>
    • Find an opal as unique as you
    • Subscribe to our newsletter
    • What our customers say..
    • 100% Satisfaction Guaranteed
    • Buy Black Opal direct from the Opal Mines
  • 35 <H3>
    • Your Cart Contents
    • Describing Color in Opal
    • Cutting Opal 101
    • Grading Opal
    • Mining in Lightning Ridge
    • Buy Black Opal
    • 7.16 ct black opal with chinese writing
    • 0.81 ct semi black opal 9x5x3mm
    • 1.27 ct black opal gem 9x7x3mm
    • 1.92 dark crystal opal 10x7x4mm
    • Buy Crystal Opal
    • 0.66 ct light gem opal 7.5x6x2mm
    • 0.37 ct crystal opal 6x4x2mm
    • 3.20 ct crystal opal with rolling flash pattern
    • 1.98 ct crystal opal 11x8x4mm
    • Buy Opal Rubs
    • 70 ct rough opal piece 52mm
    • 34 cts opal rubs 15 Stones
    • 43 ct opal rubs 8 stones
    • 25 ct opal rubs 5 stones
    • Buy Rough Opal
    • 49 ct rough black seam opal 44mm across
    • 70 ct rough opal piece 52mm
    • 269 ct rough opal parcel 32 pieces
    • 80 ct rough opal parcel 11 pieces
    • Buy Opal Jewelry
    • 43 mm Boulder Opal SIlver Pendant
    • 14 karat yellow gold opal stud earrings
    • sterling silver doublet opal slider pendant
    • sterling silver doublet opal slider pendant
    • Subscribe
    • Opal Products
    • Recent Blog Comments
    • Learn about Black Opal
    • Useful Links
  • 14 <H4>
    • 3.25 ct black opal with flag pattern 12x11x4mm
    • 7.93 ct crystal opal gem 19×11.5x5mm
    • 55.00 carat huge black opal 32×24.5x11mm
    • 6.15 ct semi black opal 15x11x6mm
    • 1.41 ct double sided black opal 8.5x7x4mm
    • 24.00 ct high domed dark crystal opal 21x19x10mm
    • 8.06 ct black opal 17x13x5mm
    • 6.17 ct Australian black opal top gem quality 13.5x11x6mm
    • 1.40 ct black opal with broad flash pattern 10x7x3mm
    • 5.00 ct broad flash pattern black opal gem 13.5x12x4.5mm
    • 1.31 ct black opal 11x9x2mm
    • 6.01 ct black opal drop shape 18x10x5mm
    • 19.98 ct black opal 28x21x5mm
    • 2.36 ct black opal 13x7x3.5mm
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [30 errors, 3 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [205 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 3 out of 10 (Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: 911
Estimated number of pages indexed by Bing™: 19
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Your domain was registerd for the first time: 5 years, 1 month, 9 hours ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 10 months, 30 days, 14 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 70% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
10693.86s112.87 KB394.73 KB422.95 KB350.47 KB0 B89.74 KB1.34 MB

Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
    Enable compression
    You have compression enabled. Learn more about enabling compression.
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        In our test, your server responded in 1.5 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 5.2KiB (21% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 1.4KiB (7% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 3.7KiB (28% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 7 blocking script resources and 11 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 6.5KiB (13% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                        Server Information

                        Server IP:
                        Server Location:
                        US UTAH, Provo

                        Name Server 1:
                        Name Server 2:
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                        Safe Browsing

                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                        Whois Privacy

                        Domain Privacy Service
                        1958 South 950 East, Provo, Utah 84606, United States
                        Administrative Contact:
                        Domain Privacy Service
                        1958 South 950 East, Provo, Utah 84606, United States
                        Technical Contact:
                        Domain Privacy Service
                        1958 South 950 East, Provo, Utah 84606, United States
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        Good, your server does not provide version information.
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.