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Traffic Rank

2,448,504 most visited website in the World Trend: up (-295,999)
490,986 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

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CountryPercentDomain (ccTLD)Status
US United States100.0%bmwofmurray.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 42
Missing alt tag: 41

List of images with missing ALT attributes:

  • //
  • //
  • //
  • //
  • //
  • //
  • /images/blank.gif (32 locations)
  • //
  • //
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"BMW of Murray, a Salt Lake City BMW dealer for new used and certified pre-owned BMW cars. We'll buy your Audi, Toyota, Lexus or whatever car you'd like to trade for a brand new or used BMW of your choice."

Length: 204 characters

Warning: The title is 204 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"BMW of Murray, is your BMW dealership of Utah, serving Utah, Idaho, Wyoming, Nevada, Oregon, Colorado and beyond for all BMW new used and certified pre-owned BMW cars. For a BMW 3-series, BMW 5 series, BMW 7-series, BMW 2-series, BMW 4-series, BMW 6-series, BMW x3, BMW x4, BMW x5, BMW x6, BMW i3, BMW i8 and more, BMW of Murray has the right car, finance and lease options for you. We'll buy your Audi, Toyota, Lexus or whatever car you'd like to trade for a brand new or used BMW of your choice."

Length: 497 characters

Warning: The description is 497 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 156 keywords:
  • BMW of Murray
  • BMW dealer SLC
  • BMW dealer Utah
  • used BMW SLC
  • used BMW utah
  • salt lake city bmw
  • bmw salt lake
  • BMW slc
  • used CPO BMW slc
  • BMW 328i xdrive slc
  • bmw 328 xi
  • bmw 528 xi
  • bmw 535 xi
  • bmw 530 xi
  • bmw 3 series xi
  • bmw 5 series xi
  • bmw 7 series xi
  • bmw utah salt lake city bmw
  • utah bmw dealers
  • bmw dealer slc
  • used bmw dealer
  • BMW all wheel drive utah
  • BMW 228i
  • bmw 228 xdrive
  • BMW m235i
  • BMW m235 xdrive
  • BMW 320i
  • bmw 320i xDrive
  • bmw 328i
  • bmw 328i xDrive
  • bmw 328d Sedan
  • bmw 328d xDrive
  • bmw 335i
  • bmw 335i xDrive
  • bmw ActiveHybrid 3
  • bmw 328i xDrive Gran Turismo
  • bmw 335i xDrive Gran Turismo
  • bmw 328i xDrive Sports Wagon
  • bmw 328d xDrive Sports Wagon
  • bmw 428i Coupe
  • bmw 428i xDrive Coupe
  • bmw 435i Coupe
  • bmw 435i xDrive Coupe
  • bmw 428i Gran Coupe
  • bmw 428i xDrive
  • bmw Gran Coupe
  • bmw 435i Gran Coupe
  • bmw 435i xDrive Gran Coupe
  • bmw 428i Convertible
  • bmw 428i xDrive Convertible
  • bmw 435i Convertible
  • bmw 435i xDrive Convertible
  • bmw 535i Gran Turismo
  • bmw 535i xDrive Gran Turismo
  • bmw 550i Gran Turismo
  • bmw 550i xDrive Gran Turismo
  • bmw ActiveHybrid 5
  • bmw 528i Sedan
  • bmw 528i xDrive Sedan
  • bmw 535i Sedan
  • bmw 535i xDrive Sedan
  • bmw 535d Sedan
  • bmw 535d xDrive Sedan
  • bmw 550i Sedan
  • bmw 550i xDrive Sedan
  • bmw 640i Convertible
  • bmw 640i xDrive Convertible
  • bmw 650i Convertible
  • bmw 650i xDrive Convertible
  • bmw 640i Gran Coupe
  • bmw 640i xDrive Gran Coupe
  • bmw 650i Gran Coupe
  • bmw 650i xDrive Gran Coupe
  • bmw ALPINA B6
  • bmw 640i Coupe
  • bmw 640i xDrive Coupe
  • bmw 650i Coupe
  • bmw 650i xDrive Coupe
  • bmw 740i Sedan
  • bmw 740Li Sedan
  • bmw 740Li xDrive Sedan
  • bmw 740Ld xDrive Sedan
  • bmw 750i Sedan
  • bmw 750i xDrive Sedan
  • bmw 750Li Sedan
  • bmw 750Li xDrive Sedan
  • bmw 760Li Sedan
  • bmw ALPINA B7
  • bmw ActiveHybrid 7
  • BMW i8
  • BMW i3
  • BMW i3 with Range Extender
  • BMW M3 Sedan
  • bmw M4 Coupe
  • bmw M4 Convertible
  • bmw M5 Sedan
  • bmw M6 Coupe
  • bmw M6 Gran Coupe
  • bmw M6 Convertible
  • bmw X1 sDrive28i
  • bmw X1 xDrive28i
  • bmw X1 xDrive35i
  • bmw X3 sDrive28i
  • bmw X3 xDrive28i
  • bmw X3 xDrive28d
  • bmw X3 xDrive35i
  • bmw X4 xDrive28i
  • bmw X4 xDrive35i
  • bmw X5 sDrive35i
  • bmw X5 xDrive35i
  • bmw X5 xDrive35d
  • bmw X5 xDrive50i
  • bmw X6 xDrive35i
  • bmw X6 xDrive50i
  • bmw Z4 sDrive28i
  • bmw Z4 sDrive35i
  • bmw Z4 sDrive35is
  • BMW draper utah
  • BMW sandy Utah
  • BMW pleasant grove utah
  • BMW provo
  • BMW orem
  • BMW slc
  • BMW millcreek
  • BMW south jordan
  • strong audi
  • audi slc
  • audi utah
  • strong audi slc
  • audi a4 slc
  • audi a3 slc
  • audi a4 utah
  • audi a3 utah
  • audi a6 slc
  • audi a6 utah
  • audi all wheel drive slc
  • audi all wheel drive utah
  • audi quattro slc
  • audi s4 slc
  • audi s4 utah
  • audi a8 slc
  • audi a8 utah
  • bmw parts utah
  • bmw service utah
  • mission to drive utah
  • bmw pederson
  • bmw denver
  • murray bmw
  • 3 series lease special
  • BMW 320 lease special
  • $1000 credit BMW of Murray
  • 320 BMW special utah
  • Mission to Drive SLC Utah BMW
  • bmw tire cost utah
  • bmw tire slc utah
    Length: 2869 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 7.70%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    2015 bmw1.55%19--19--
    xdrive sedan1.14%14--7--
    528i xdrive0.82%10--9--
    2013 bmw0.73%9--9--
    certified pre-owned0.57%711---
    528i xdrive sedan0.49%6--5--
    new offers become0.49%6-----
    offers become available0.49%6-----
    bmw 528i xdrive0.41%5--5--
    2015 bmw 528i0.41%5--5--

    Warning: Keywords density of above 5% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


    Yes, 3 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 41 <H1>
      • BMW of Murray
      • Model Selector
      • Inventory Search
      • Quick Search
      • 2015 BMW Z4 Convertible sDrive28i
      • 2015 BMW X5 SAV xDrive50i
      • 2015 BMW 5 Series Sedan 535i xDrive
      • 2016 BMW Z4 Convertible sDrive35is
      • 2015 BMW 3 Series Wagon 328d xDrive
      • 2016 BMW Z4 Convertible sDrive35i
      • 2016 BMW Z4 Convertible sDrive35i
      • 2015 BMW 3 Series Wagon 328i xDrive
      • 2016 BMW X4 Sports Activity Coupe xDrive28i
      • 2015 BMW 3 Series Sedan 320i xDrive
      • 2015 BMW 5 Series Sedan 528i xDrive
      • 2015 BMW 3 Series Sedan 320i xDrive
      • 2013 BMW 335i Convertible
      • 2014 BMW X3 xDrive28i
      • 2015 BMW 528i xDrive Sedan
      • 2015 BMW 528i xDrive Sedan 528i xDrive
      • 2012 BMW 335i xDrive Coupe
      • 2013 BMW 740Li xDrive Sedan 740Li xDrive
      • 2013 BMW X6 xDrive35i xDrive35i
      • 2013 BMW X5 M
      • 2015 BMW M3 Sedan
      • 2013 BMW X1 xDrive35i
      • 2015 BMW M4 Coupe
      • 2015 BMW 528i xDrive Sedan 528i xDrive
      • 2013 BMW 335i Convertible
      • 2014 BMW X3 xDrive28i
      • 2015 BMW 528i xDrive Sedan
      • 2012 BMW 335i xDrive Coupe
      • 2015 BMW M3 Sedan
      • 2013 BMW X1 xDrive35i
      • 2015 BMW M4 Coupe
      • 2015 BMW 528i xDrive Sedan 528i xDrive
      • 2015 BMW M4 Coupe
      • 2013 BMW X5 xDrive35d
      • 2015 BMW 428i xDrive Coupe
      • 2013 BMW 328i xDrive Sedan
      • Welcome to BMW of Murray
    • 49 <H2>
      • MSRP:$57,900
      • Price:$57,900
      • MSRP:$89,200
      • Price Difference:$5,565
      • Price:$83,635
      • MSRP:$67,275
      • Price:$67,275
      • MSRP:$72,800
      • Price:$72,800
      • MSRP:$54,700
      • Price:$54,700
      • MSRP:$67,600
      • Price:$67,600
      • MSRP:$64,900
      • Price:$64,900
      • MSRP:$55,135
      • Price:$55,135
      • MSRP:$55,375
      • Price:$55,375
      • MSRP:$37,495
      • Price:$37,495
      • MSRP:$61,535
      • Price:$61,535
      • MSRP:$39,070
      • Price:$39,070
      • Price:$34,495
      • Price:$31,995
      • Price:$41,995
      • Price:$41,995
      • Price:$28,787
      • Price:$46,999
      • Price:$43,695
      • Price:$58,495
      • Price:$66,995
      • Price:$28,495
      • Price:$71,995
      • Price:$49,995
      • Price:$34,495
      • Price:$31,995
      • Price:$41,995
      • Price:$28,787
      • Price:$66,995
      • Price:$28,495
      • Price:$71,995
      • Price:$49,995
      • Price:$72,995
      • Price:$37,495
      • Price:$44,995
      • Price:$30,795
    • 0 <H3>
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.


    Declared Language: en-US (English)
    Language Attribute: en-US (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [154 errors, 141 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    <center>1The center element has been deprecated in favor of using CSS to center elements.
    <font>11The font element has been deprecated in favor of the font and color style properties.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    Status: FAILED [236 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    PR: 3 out of 10 (Average)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

    Indexed Pages

    Estimated number of pages indexed by Google™: about 2K
    Estimated number of pages indexed by Bing™: about 1K
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

    Domain Age

    Your domain was registerd for the first time: 16 years, 10 months, 22 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    Your domain expires in: 1 year, 1 month, 6 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 49% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    156414.85s174.1 KB1.42 MB1.38 MB367.76 KB0 B96.81 KB3.43 MB

    Avoid landing page redirects
    Your page has no redirects.
      Enable compression
      Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
        Enable compression for the following resources to reduce their transfer size by 83KiB (65% reduction).
        Leverage browser caching
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          In our test, your server responded in 0.49 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
            Minify CSS
            Compacting CSS code can save many bytes of data and speed up download and parse times.
              Minify CSS for the following resources to reduce their size by 7.2KiB (13% reduction).
              Minify HTML
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 2.2KiB (8% reduction).
                Minify JavaScript
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 8.6KiB (11% reduction).
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  Your page has 24 blocking script resources and 10 blocking CSS resources. This causes a delay in rendering your page.
                    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                      Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                      Optimize images
                      Properly formatting and compressing images can save many bytes of data.
                        Optimize the following images to reduce their size by 677.4KiB (63% reduction).
                        Prioritize visible content
                        Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
                          The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
                          • Only about 62% of the final above-the-fold content could be rendered with the full HTML response snapshot:35.

                          PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                          Server Information

                          Server IP:
                          Server Location:
                          US MISSOURI, Chesterfield

                          Name Server 1:
                          Name Server 2:
                          Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                          HTTPS (SSL)

                          No HTTPS (SSL) found.
                          Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

                          Safe Browsing

                          Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                          Spam Blacklist

                          Good, your IP is not blacklisted.
                          Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

                          Email Address Obfuscation

                          Great, this webpage does not contain email addresses displayed in plain text.
                          It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                          Directory Browsing

                          Great, your server has directory browsing disabled.
                          Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                          Whois Privacy

                          BMW of Murray
                          4735 South State Murray, Ut 84107, US
                          Administrative Contact:
                          David Lamb
                          4735 South State Murray, Ut 84107, US
                          Technical Contact:
                          David Lamb
                          4735 South State Street Murray, Ut 84107, US
                          Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                          Server Signature

                          On, Apache-Coyote/1.1
                          Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.