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Report for boatsandoutboards.co.uk


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Traffic Rank

172,804th most visited website in the World Trend: down (+35,016)
13,796th most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
UK United Kingdom43.6%boatsandoutboards.co.uk-
FR France7.6%boatsandoutboards.frAvailable. Register it now!
IN India6.8%boatsandoutboards.inAvailable. Register it now!
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 187
Missing alt tag: 18

List of images with missing ALT attributes:

  • http://delivery.switchadhub.com/adserver/tag.php?_t=46f5&_n=7dbfb6&_i=6996&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=469b&_n=539fa0&_i=6990&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=46e4&_n=003068&_i=6995&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=45a9&_n=554f53&_i=6975&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=466c&_n=a79c12&_i=6987&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=4371&_n=eb71fe&_i=7450&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=438d&_n=11a0e7&_i=7451&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=4632&_n=a23468&_i=6984&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=439e&_n=6f8460&_i=7452&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=43ab&_n=c97962&_i=7453&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=4236&_n=1a5fed&_i=8705&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=4243&_n=57bb81&_i=8706&_...793
  • ../images/buttons/assoc_traders_links_150.gif
  • ../images/buttons/marine_traders_links_150.gif
  • /images/buttons/country_links_150.gif
  • http://delivery.switchadhub.com/adserver/tag.php?_t=4614&_n=a1b18c&_i=6982&_...793
  • http://delivery.switchadhub.com/adserver/tag.php?_t=4603&_n=d7f29e&_i=6981&_...793
  • http://www.googleadservices.com/pagead/conversion/949352591/?label=UM9xCKnyy...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Buy and sell new and used boats at Boats and Outboards"

Length: 54 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Boats and Outboards for sale and wanted, advertise your Boat or Outboard for FREE, search database of used boats and outboards for sale and wanted."

Length: 147 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 45 keywords:
  • boat accessories
  • boat builders
  • cuddy boats
  • boat insurance
  • rib boat
  • power boat
  • used boats
  • secondhand boats
  • boating
  • boats and outboards
  • boat
  • boats
  • outboard
  • fishing boat
  • outboards
  • boating
  • sail
  • sailing
  • yacht
  • yachts
  • yachting
  • yachts for sale
  • house boat
  • cruiser
  • sports boat
  • dinghy
  • dinghies
  • motor yacht
  • speed boat
  • speedboat
  • speedboats
  • sailing boats
  • sailing dinghies
  • rib
  • inflatable
  • racing
  • power
  • power boat
  • power boats
  • canal boat
  • marine products
  • chandlers
  • chandlery
  • adverts
  • classified
Length: 474 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 9.09%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
private seller6.20%130-----
mailspeed marine0.48%10-----
visit now0.33%7-----
jeanneau merry0.29%6-----
merry fisher0.29%6-----
jeanneau merry fisher0.29%6-----
jeanneau sun odyssey0.19%4-----
merry fisher 6250.19%4-----
new marine gearbox0.10%2-----
beneteau antares 6800.10%2-----

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 14 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 1 <H1>
    • Browse boats and outboards for sale
  • 13 <H2>
    • Welcome to BoatsandOutboards.co.uk - the number one website in the UK for boats for sale.
    • Sail Boats for sale:
    • Boat Engines:
    • Motor boats for sale:
    • Commercial boats:
    • RIBs for Sale:
    • PWC for sale:
    • Boat Accessories & Maintenance:
    • Marine & Boating Jobs:
    • Marine Clothing:
    • Boat Safety:
    • Marine Electronics:
    • Other:
  • 102 <H3>
    • Motor Sailers
    • Sailing Dinghies
    • Trailer Sailers
    • Yachts
    • Multihull Sailboats
    • Classic Sailing Boats
    • Sloops
    • Cutters
    • Ketches
    • Yawls
    • Schooners
    • Daysailer
    • Racing
    • Inboard Engines
    • Outboard Engines
    • Engine Spares
    • Stern Drive
    • Canal-Narrow Boats
    • Offshore Cruisers
    • Fishing Boats
    • Speed Boats
    • Inland Cruisers
    • Aluminium Boats
    • Powered Cats & Tris
    • Classic Motor Boats
    • Cabin Cruisers
    • Pleasure Boats
    • Runabout
    • Bowriders
    • Cuddy Boat
    • Ferries
    • Tug Boats
    • Cruise Ships
    • Water Taxies
    • Tankers
    • Work boat
    • Rib Tenders
    • Cabin Ribs
    • Sports
    • Commercial Ribs
    • Ribs - Other
    • Dive
    • Racing Ribs
    • Dinghies
    • Canoes
    • Inflatables
    • Jet Skis
    • PWC Accessories
    • Boat Spares
    • Marine Equipment
    • Boat Maintenance
    • Heaters
    • Water Systems
    • Galley Equipment
    • Electrical Equipment
    • Boat Covers
    • Furniture & Hardware
    • Cabin Lighting
    • Bedding
    • Boat Building Jobs
    • Diver Jobs
    • Fisheries jobs
    • Deckhand jobs
    • Fishing Boat Jobs
    • Marina & Harbour Jobs
    • Coastguard Jobs
    • Mens clothing
    • Womens clothing
    • Kids clothing
    • Wetsuits
    • Drysuits
    • Shoes
    • Accessories
    • Buoyancy Aids
    • All other clothing
    • Liferafts & Accessories
    • Life Jackets & Accessories
    • First Aid Kits
    • All other safety items
    • GPS, Plotters & fishfinders
    • Marine VHF radio equipment
    • Autopilots
    • All Other Electronics
    • Boat Trailers
    • Boat Share
    • Marine Projects
    • Boat Charter - Hire
    • Boat Moorings
    • Marine Chandlery
    • Marine Books - Manuals
    • Stolen Boats, etc
    • Waterside Property
    • Windsurfing Equipment
    • Watersports Equipment
    • RYA Training
    • Boating Holidays
    • House Boats
    • Sails and Spars
    • Generators
    • Marine Events
    • Fishing Equipment
    • Boat Mouldings
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


No <!DOCTYPE ...> declaration found.
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [1073 errors, 1600 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

<center>1The center element has been deprecated in favor of using CSS to center elements.
<font>9The font element has been deprecated in favor of the font and color style properties.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Yes, nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [27 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 3 out of 10 (Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Google™: 157,000
Estimated number of pages indexed by Bing™: 64
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 13 years, 10 months, 24 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 1 month, 6 days, 13 minutes.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to boatsandoutboards.co.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.boatsandoutboards.co.uk and boatsandoutboards.co.uk resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 74% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
189499.57s314.22 KB642.96 KB813.89 KB25.65 KB0 B61.31 KB1.81 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 36.5KiB (59% reduction).
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Your server responded quickly.
          Minify CSS
          Your CSS is minified.
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 1.1KiB (5% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 9.3KiB (25% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Optimize images
                Properly formatting and compressing images can save many bytes of data.
                  Optimize the following images to reduce their size by 17.8KiB (12% reduction).
                  Prioritize visible content
                  You have the above-the-fold content properly prioritized.

                    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                    Server Information

                    Server IP:
                    Server Location:
                    US TEXAS, San Antonio

                    Name Server 1:
                    ns.rackspace.com (
                    Name Server 2:
                    ns2.rackspace.com (
                    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                    Safe Browsing

                    Yes - This site is not currently listed as suspicious.
                    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                    Spam Blacklist

                    Good, your IP is not blacklisted.
                    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                    Directory Browsing

                    Great, your server has directory browsing disabled.
                    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                    Whois Privacy

                    Friday Media Group Limited
                    UK Limited Company, (Company number: 1874025)
                    Friday Ad Ltd, London Road, Sayers Common, West Sussex, BN6 9HS, United Kingdom
                    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                    Server Signature

                    On, Apache/2.2.3 (Red Hat) PHP/5.2.17
                    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).